Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Day in the Life of a Newbie SEO #1836 Aug 24, 2021

Show notes

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Day in the Life of a Newbie SEO.
[00:32] What most people think a newbie SEO's day-to-day will entail.
[00:49] What we think a newbie SEO should be doing every day.
[01:39] You will learn the most by running your own site you are passionate about.
[01:57] How Eric got his start in SEO and the many lessons he learned.
[03:25] Neil’s first site and the big lesson he learned about traffic and conversions.
[04:16] Try things people tell you not to do, just to see what will happen.
[05:26] As a general rule, long-term plays work better in the world of SEO.
[05:40] You will never learn as much as you do from hands-on experience.
[05:57] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

DreamHost Google Search Console Jarvis Moz

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What's New with Ubersuggest #1835 Aug 23, 2021

Show notes

In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's New with Ubersuggest.
[00:30] Insights into Neil's SEO software and the need it serves.
[00:46] Neil's current involvement in the business and what the company structure looks like.
[01:09] Four of Ubersuggest's recently released features.
[03:13] Ubersuggest's growth timeline from Neil's acquisition to now.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

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What's New with ClickFlow #1834 Aug 22, 2021

Show notes

In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's New with ClickFlow .
[00:32] Insights into Eric's product, ClickFlow and what it does.
[01:17] Hear about the new feature ClickFlow has.
[02:43] How ClickFlow helps customers with content creation.
[03:36] What ClickFlow will hopefully be offering with GPT-3.
[04:07] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow Rand Fishkin The Mom Test

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Would You Rather Buy Pinterest Ads or Snapchat Ads? #1833 Aug 21, 2021

Show notes

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads?
[00:32] The current status of Pinterest and Snapchat.
[01:02] Going with whichever channel is profitable according to your tests.
[02:04] Where is your audience hanging out and where can you arbitrage it?
[03:10] The value of running many tests.
[04:05] That’s it for today!
[04:06] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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How Neil and Eric Would Do Twitter If They Focused On It #1832 Aug 20, 2021

Show notes

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It.
[01:09] Using tweetstorms to grow your impressions.
[02:22] Coming up with educational content and posting that on Twitter.
[03:10] Getting your tweet shared by injecting it with ego bait.
[04:37] Using anything that appeals to emotion.
[05:49] That’s it for today!
[05:50] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Marketing Examples

Alex Garcia

The Hard Thing About Hard Things

Anthony Pompliano

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3 Quick Copy Fixes For A Better Conversion Rate #1831 Aug 19, 2021

Show notes

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate.
[00:29] Optimizing the copy in your call to actions.
[01:09] Different ways to add extra personalization.
[01:25] Surveying your audience and taking action on objections.
[02:21] That’s it for today!
[02:22] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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How Many Marketing Channels Is Too Many At A Time? #1830 Aug 18, 2021

Show notes

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time?
[00:27] When to go for many channels and when to rein it in.
[01:18] Eric and Neil’s journey with an omnichannel approach.
[02:11] You get what you focus on.
[02:49] Waiting until a channel is popular.
[03:20] Eric’s journey on Clubhouse and the results he got.
[04:11] That’s it for today!
[04:12] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

It’s Not Just You, Everyone’s Web Traffic Is Down #1929 Aug 17, 2021

Show notes

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down.
[00:36] The Google update and how this has affected traffic.
[01:19] A deeper dive into the traffic drops and rises different industries are seeing.
[02:12] Diversifying the sources of your traffic to safeguard yourself.
[02:47] What to do if your traffic is down.
[02:48] Tweaking title tags, checking for cannibalization, and updating old content.
[03:18] Playing with leading, consolidating, and upgrading content.
[03:49] While traffic is dipping, conversion rates are climbing.
[04:27] Optimizing for everything: conversions, funnels, and sales teams.
[04:50] That’s it for today!
[04:51] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Fractional Marketing Roles to Hire For #1828 Aug 16, 2021

Show notes

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For.
[00:38] Why content creators can fit in easily as fractional hires.
[00:55] The outside perspective that fractional social media marketers can bring.
[01:34] Utilizing the relationships that fractional SEO link-builders have.
[02:13] That’s it for today!
[02:14] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Creative Ways to Use YouTube for Traffic #1827 Aug 15, 2021

Show notes

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Creative Ways to Use YouTube for Traffic.
[00:50] Finding out what is popular and making content on those topics.
[01:23] How to drive traffic to your services through free offers.
[02:03] Finding the hottest videos and creating response videos to them.
[02:38] That is it for today!
[02:39] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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