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Latest Episodes:

The Three Best YouTube Marketing Strategies #1886 Oct 13, 2021

Show notes

In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Three Best YouTube Marketing Strategies
[00:28] Do whatever you can do get your video out there in the first 24 hours.
[01:18] Utilize the YouTube Community section.
[02:00] Try to get comments because these help videos go viral.
[02:32] Don’t try to copy anyone else; be yourself.
[03:07] That’s it for today!
[03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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3 Pieces of Data That Are Key to Marketing #1885 Oct 12, 2021

Show notes

In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing
[00:27] Focus on LTV; you need to look at the long-term, not the short-term.
[01:05] Understand the power of retention to align with product!
[01:43] See how your upsells and downsells work out.
[03:03] That’s it for today!
[03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Key Sign That Tell You It’s Time to Update Your Content #1884 Oct 11, 2021

Show notes

In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content.
[00:40] Use the ClickFlow Content Decay feature.
[01:40] How to be proactive in preventing content decay.
[01:51] The top reason for regularly updating your content.
[02:47] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Content Decay - ClickFlow

Google Analytics

Join our next live event from 7-9 November: Growth Accelerator

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What's Wrong With The Online Course Industry (And How To Make It Better) #1883 Oct 10, 2021

Show notes

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better).
[00:35] The biggest issues in the online course industry.
[02:07] Fostering a sense of community can drastically improve completion rates.
[03:34] How to incorporate assignments, quizzes, and group coaching calls.
[04:37] That’s it for today!
[05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Udemy

altMBA

Wes Kao’s Essays on Cohort Based Courses

Join our next live event from 7-9 November: Growth Accelerator

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Squeeze More SEO Traffic Out Of Your Blog Posts #1882 Oct 09, 2021

Show notes

In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts
[00:51] Use the ClickFlow Content Decay feature.
[01:14] Neil’s top tip on how to get more traffic.
[02:00] Another way ClickFlow can help with traffic.
[02:50] That’s it for today!
[02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Content Decay - ClickFlow

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How We are Thinking About Live Events Moving Forward #1881 Oct 08, 2021

Show notes

In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We are Thinking About Live Events Moving Forward
[00:26] What we learned from our last live events.
[00:45] You can’t just rely on virtual events; you need organic interaction.
[01:35] There are so many different ways to host live events.
[03:00] So many inspirational, unplanned things happen at live events.
[03:40] That’s it for today!
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

What Intuit’s $12B Acquisition of Mailchimp Means #1880 Oct 07, 2021

Show notes

In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means
[00:30] A brief history of MailChimp and Intuit.
[00:50] The thinking behind why Intuit bought Mail
[01:42] Hope that we can gain from Mailchimp’s success.
[03:00] Other lessons we can learn from Mailchimp success.
[04:26] The benefits of being bootstrapped.
[05:08] That’s it for today!
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp Intuit

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How to Be More Creative when You’re Not Creative #1879 Oct 06, 2021

Show notes

In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Be More Creative when You’re Not Creative
[00:27] Why it is important to be creative in today’s day and age.
[00:55] Research what your competitors are doing.
[01:31] Look at what strategies related industries are using.
[02:47] Creativity is the x factor; it’s what makes you stand out.
[03:20] An example of a creative project and how we can gain lessons from it.
[04:43] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

VeeFriends

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7 Ways to Tank Your YouTube Views #1878 Oct 05, 2021

Show notes

In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Tank Your YouTube Views
[00:55] #1: Try to talk about everything; casting the net wide won’t work.
[01:15] #2: Short videos don’t keep viewers on YouTube for long.
[01:35] #3: Zoom videos suck.
[02:05] #4: Uploading audio videos to YouTube.
[02:43] #5: Changing up the thumbnails too much.
[03:21] #6: Not hooking people properly.
[03:40] #7: Talking about things you are not an expert in.
[03:00] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mindvalley

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What should we talk about next? Please let us know in the comments below

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7 Ways to Skyrocket Your YouTube Channel Views #1877 Oct 04, 2021

Show notes

In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views
[00:36] #1: Promote videos hard within the first 24 hours of release.
[01:37] #2: Focus on your optimizing video thumbnail.
[02:13] #3: Evoke curiosity through your titles.
[02:27] #4: Stay consistent with your content.
[02:46] #5: A video to watch if you want to know how to make engaging content.
[03:09] #6: Have a consistent schedule.
[03:35] #7: Ask people questions in the middle of your video; it helps virality.
[03:57] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!