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Latest Episodes:

You’ve Reached $1M in Revenue, Who Should You Hire? #1905 Nov 02, 2021

Show notes

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire?
[00:34] Why your new hire should be geared towards operations.
[01:04] The concept of the visionary and an integrator in business.
[01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level.
[02:40] Hiring an operations employee will help you scale up faster.
[02:51] That’s it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Traction: Get a Grip on Your Business

To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

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You’ve Reached $100K in Revenue, Who Should You Hire? #1904 Nov 01, 2021

Show notes

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: You've reached $100k in revenue, Who should you hire?
[00:25] Why your new hire should be centered on growth.
[01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing.
[03:08] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Where The Majority of Our Money is Going this Quarter #1903 Oct 31, 2021

Show notes

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter.
[00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent.
[01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term.
[03:50] Why Eric is investing a good portion of his money into the crypto space.
[04:27] That’s it for today!
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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5 Ways to Market Your Own Agency Services #1902 Oct 30, 2021

Show notes

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Ways to Market Your Own Agency Services.
[00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it.
[00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding.
[01:44] Number three: write guest posts on a lot of blogs in the marketing space.
[02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again.
[03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crunchbase
Loom
AdAge
Adweek
Forrester
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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7 Marketing Trends for 2022 & Beyond #1901 Oct 29, 2021

Show notes

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond.
[00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream.
[01:23] Trend two: people and companies increasingly using tools as a form of marketing.
[01:57] Trend three: decentralized autonomous organizations (DAOs).
[03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets.
[04:42] Trend five: YouTube will continue to grow and become more important.
[05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022.
[06:31] Trend seven: Twitter as a space to collaborate and create amazing relationships.
[07:48] That’s it for today!
[07:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

VeeFriends
YouTube
Twitter
Marketing School
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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Neilpatel.com

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How Alex Hormozi Is Thinking About Building Generational Wealth (Must Listen) Oct 29, 2021

Show notes

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
[03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
[03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
[04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
[06:06] Hear about the other books Alex is working on.
[07:19] How Alex is using his process to help people by providing free resources.
[08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
[11:54] Alex breaks down three examples of how he put together a $100M Offers.
[14:33] The importance of defining what value is for your customers.
[17:47] How cutting down the speed of achievement creates value for your customers
[19:04] The four variables you need to master when putting together a $100M Offer
[20:56] What Alex learned from management consulting.
[23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
[25:38] How Alex structures his offers with guarantees around growth.
[27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
[30:01] Alex gives insight into how his portfolio is currently structured.
[34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Links Mentioned in Today’s Episode:

Acquisition.com
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
Alex Hormozi on Instagram
Alex Hormozi on YouTube
Leila Hormozi on Instagram
Burning Wish
Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Effectively Communicate With Contractors, Even With A Language Barrier #1900 Oct 27, 2021

Show notes

In episode #1900, Neil and Eric talk about How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier.
[00:30] The types of contractors you might be hiring from platforms like Upwork.
[00:51] Some of Eric’s processes that he uses with contractors and why communication is key.
[02:23] How to institute processes and frameworks for your contractors.
[04:46] That’s it for today!
[04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Reasons You Don’t Want to Be the Smartest Marketer #1899 Oct 26, 2021

Show notes

In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer.
[00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you.
[01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room.
[02:05] Reason three: you need to be willing to try new things.
[03:36] Our key takeaway for this episode: ego breeds complacency.
[04:10] That’s it for today!
[04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What to Do When You Lose Your Rankings #1898 Oct 25, 2021

Show notes

In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What to Do When You Lose Your Rankings.
[00:27] What to do when you first start losing your traffic.
[00:30] How to update your content to be better than all the competitors that are ranked higher than you.
[01:34] How to use ClickFlow to identify which of your content is decaying.
[02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you!
[04:10] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay on top of your traffic with Google Search Console and ClickFlow

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Grow Your YouTube Channel Like We Are #1897 Oct 24, 2021

Show notes

In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are.
[00:45] Why their YouTube channel wasn’t getting views.
[01:00] How upgrading the quality of their video content has affected their views.
[02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video.
[03:21] Using newsjacking and commentary for your content.
[04:52] The importance of keeping your focus on the topic of your channel, at least initially.
[05:30] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode: