Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Batching Content Can Actually Hurt You Sometimes (Here's Why) Mar 27, 2023

Show notes

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why).
[00:43] Downsides to batching content, including being slow to respond to topical issues.
[01:25] How batching content ahead of time can prevent you from leveraging trends.
[02:11] The psychology behind why reaction videos perform so well.
[02:40] Adjust your batching process to make room for current events in your content.
[03:36] Exploring the relationship between trending topics and audience retention.
[03:50] Tips for batching your content appropriately (flexibility is key!)
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!

Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Chartable

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How YouTube And Spotify Are Changing The Podcast Game Mar 26, 2023

Show notes

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.
[00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform.
[00:53] How YouTube is taking advantage of the podcast space.
[01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers.
[02:01] The importance of having a video version of your podcast.
[03:00] The number of podcasts that exist.
[03:12] Figures that show how to podcast growth has been decreasing over the years.
[03:42] Why Spotify is putting so much money into podcasting.
[04:31] Go out there and create a podcast!
[04:48] Tools that you can use to repurpose your podcast content.
[05:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Spotify
YouTube Music
Exploding Topics
Joe Rogan
ChatGPT
Craftly.AI
Jasper
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1) Mar 25, 2023

Show notes

Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Recipe For Success With Any Content Mar 24, 2023

Show notes

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: The Recipe For Success With Any Content.
[00:36] Variation between social media channels.
[01:01] The benefits of repurposing content (and an example of how to do this).
[02:10] Tools that will allow you to see how your Tweets are performing.
[02:25] The importance of developing a hook for your content.
[03:44] Why you don’t need to try and track every single piece of content you post.
[04:16] Why we love Riverside.
[05:01] Tools that will help you create content that resonates with your audience.
[06:40] Frameworks to use to repurpose content in an efficient, effective way.
[07:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tribescaler
Hypefury
Riverside
Google Trends
AnswerThePublic
Ahrefs
Ubersuggest
Semrush
Quora
ChatGPT
Silicon Valley Bank
How to Create 64 Pieces of Content In A Day
Content Sprout Method
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Nail Your Public Speaking Performance Mar 23, 2023

Show notes

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How to nail your public speaking performance.
[00:51] One of the biggest mistakes people make when speaking at a conference.
[01:04] What you should try to learn about your audience prior to your talk.
[01:46] How and why Neil’s approach to creating presentations has changed over time?
[02:40] The question that Eric always asks the organizers of the events he is speaking at.
[03:55] Advice for choosing the topic of your talk.
[04:31] The importance of practicing your talk at least once.
[04:56] What to include in your presentation.
[06:11] Neil’s approach to creating slide decks.
[06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations.
[07:46] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Guy Kawasaki
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

When Should You Hire Offshore Marketing Talent? Mar 22, 2023

Show notes

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: When should you hire offshore marketing talent?
[00:52] How offshoring can help you save money.
[01:11] The benefits of offshoring or ‘global expansion’ for growing your company.
[01:45] The time difference that you should aim for when you are undergoing a global expansion.
[02:13] Examples of fields that have great offshore talent.
[02:43] A great offshoring hack!
[03:37] Factors to be aware of when hiring offshore talent.
[04:15] Why you need to create more than a job description when hiring offshore talent.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Get Maximum ROI From Conferences Mar 21, 2023

Show notes

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: how to get maximum ROI from conferences.
[00:27] An overview of our recent experience at Affiliate World Dubai.
[00:55] Why do we always connect with people we know when we travel to different countries?
[01:52] ROI from dinners with attendees versus ROI from dinners with speakers.
[02:08] What we have found ROI from conference booths to be like.
[02:13] How doing one-on-one or group sessions at an event helps to boost ROI.
[03:07] Benefits of in-person meet-ups with regard to ROI.
[03:45] The upcoming conference that Neil and Eric are speaking at.
[04:11] The app that helped Eric and Neil manage their schedules in Dubai.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Affiliate World Dubai
Timeshifter
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers Mar 20, 2023

Show notes

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers.
[01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there.
[02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets.
[02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy.
[02:51] The opportunities for you as a marketer and business owner in the coming months.
[03:48] How tougher economic times can affect marketing costs.
[04:08] Why this could be a great time to further invest in your business.
[07:41] How you can be both aggressive and conservative in your growth strategies.
[08:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Berkshire Hathaway Inc.
Marketing School Episode 2401: How Digital Advertising Will Change in 2023 & Beyond
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Digital Advertising Will Change in 2023 & Beyond Mar 19, 2023

Show notes

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies.
[02:41] How companies are increasingly trying to establish and leverage their own channels.
[05:03] Why do we expect to see a proliferation of content?
[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable?
Marketing School Episode 2399: The App Tracking Transparency Recession
Entrepreneurs on Fire Podcast
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How The Best Marketers Manage Their Most Important Resource, Time Mar 18, 2023

Show notes

In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you can get some real work done, the power of time blocking, and how using an iPad will help you stay on task and on track!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How The Best Marketers Manage Their Most Important Resource, Time.
[00:35] An overview of the timesheets that Eric creates for every quarter.
[02:06] How Neil uses his iPad to streamline his time.
[03:23] Why the iPad is the ultimate business tool.
[04:47] The benefits of time blocking and not overfilling your schedule.
[05:45] Why Neil and Eric are big proponents of 15-minute calls.
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!