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Latest Episodes:

Marketing Intensity vs Strategy – What’s More Important? Apr 06, 2023

Show notes

In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more important than strategy, and why it’s better to focus on one or two strategies than have your energy split between many. Tune in for all this and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Intensity vs Strategy – What’s More Important?
[00:30] The difference between strategy and tactics.
[01:15] Why marketing intensity is more important than strategy.
[01:25] How you can benefit from focusing your energy on one or two strategies, not many.
[03:49] Reinforcing the importance of marketing intensity.
[05:42] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing Apr 05, 2023

Show notes

In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how the incredible work being done at OpenAI could change the marketing landscape, and how new AI technology makes marketing adjustments quick and easy, as well as why all roads lead to a marketing future of fully automated systems. Don’t miss this episode!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing [00:28] What plugins are and examples of how they’re used?
[02:06] The great work being done at OpenAI and what it means for the future of marketing.
[03:48] How new AI technology allows for quick and easy marketing adjustments to be made.
[04:50] Why the future of marketing could consist of fully automated systems.
[05:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
OpenAI
ChatGPT

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing Apr 04, 2023

Show notes

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
[00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.
[01:36] Why Mint Mobile’s celebrity endorsement strategy worked.
[02:33] Short-term versus long-term endorsements and why longer contracts work better.
[04:17] Why founders should accept smaller profits to accommodate endorsements.
[04:59] What to focus on and what to ignore when giving celebrity equity in your company.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Mint Mobile
Ryan Reynolds

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

ChatGPT gets banned, The 110M impression LinkedIn page, OnlyFans funnels, Dharmesh Shah spends $10M+ on domains, David Sacks ChatGPT post (R2) Apr 03, 2023

Show notes

In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Fastest and Easiest Way To Increase Your Open Rate Apr 02, 2023

Show notes

In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to help you boost your numbers. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: The Fastest and Easiest Way To Increase Your Open Rate.
[00:37] Creating a great first impression, and the lasting impact this has.
[02:02] Why new content is the most powerful tool for boosting your open rate!
[05:02] Ensuring that your readers look forward to your next email.
[06:05] That’s it! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Newsletters Good Businesses? Apr 01, 2023

Show notes

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have used newsletters very effectively.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Are Newsletters Good Businesses?
[00:28] Examples of the most successful newsletters available currently.
[01:15] Revenue at Agora and the important idea that this underlines.
[02:31] Why we have chosen to focus on the podcast for now.
[04:08] Exploring the ratio between subscribers and revenue.
[04:47] The argument for putting your efforts into a product or service.
[06:06] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Press Gazette
Agora
Morning Brew
The Hustle
Axios
Matt McGarry

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Build Or Buy When It Comes To Talent? Mar 31, 2023

Show notes

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent?
[00:26] What it means to buy or build talent.
[01:06] The contrasting approaches Neil and Eric have employed in their businesses.
[01:59] Problems with buying a company and integrating existing teams.
[02:38] The philosophy of smarter hires and better interviews.
[04:45] Risk and management for particular roles.
[05:38] The irreplaceable value of direct industry experience.
[06:31] Hiring according to promotion history and potential.
[07:09] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Who?
Keith Rabois

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Take Accountability for Your Marketing Screwups Mar 30, 2023

Show notes

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups.
[00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.”
[02:25] The importance of being open to feedback when you make mistakes.
[02:40] A look at why Neil took accountability for a mistake that his team made.
[04:30] Putting systems and procedures in place to prevent mistakes from happening again.
[05:52] A live example that you can follow while you listen.
[07:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

THIS Plus ChatGPT Will Turbocharge Your Marketing Results Mar 29, 2023

Show notes

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results.
[00:28] An overview of our process, from recording the podcast to multiplying our content.
[01:40] How to use ChatGPT to get more mileage from your pillar pieces of content.
[01:52] Tips for using AI like ChatGPT to turbocharge your marketing results.
[02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM.
[03:17] What to watch out for and how to keep your data safe.
[04:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
RiversideFM
ChatGPT
ChatSpot

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

One Easy Way To Skyrocket Your Conversions Mar 28, 2023

Show notes

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: One Easy Way To Skyrocket Your Conversions.
[01:24] Why Eric believes that your offer is a direct reflection of your conversion rate.
[02:47] Neil on why you should accept PayPal as a payment option.
[04:08] An example that illustrates why you need to re-test your CRO.
[05:40] The importance of staying on top of your offer.
[05:55] That’s it for today! Don’t forget to rate, review, and subscribe!