Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Jack in the Box & Mint Mobile Shake Things Up Apr 26, 2023

Show notes

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
[00:27] Details of the unexpected collab.
[01:26] The scale of Jack in the Box in the US.
[02:55] Why the collab is a smart move for Mint Mobile.
[03:36] Marketing goals outside of revenue.
[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Mint Mobile
Jack in the Box

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Does Ad Quality Score Still Matter in 2023? Apr 25, 2023

Show notes

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?
[00:25] A rundown of what your ad quality score is and the factors that contribute to it.
[00:51] The benefits of having a higher ad quality score.
[01:12] The biggest mistakes people make when it comes to improving their ad quality score.
[03:00] Advice on how to improve and optimize your ad quality score.
[05:25] Why marketing is about driving revenue and bringing people to the point of sale.
[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Analytics
Facebook Ads
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Biz Lessons Behind Instagram Making $660M on Blue Checkmarks Apr 24, 2023

Show notes

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.
[00:34] A rundown of the Instagram blue checkmark news story.
[01:14] The differences between Instagram and Twitter.
[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.
[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.
[04:07] The business lessons we can all learn from this development at Instagram.
[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Instagram
Twitter
WhatsApp
Facebook
Meta
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Practical ChatGPT Use Cases for Businesses Apr 23, 2023

Show notes

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses.
[00:33] What ChatGPT can teach you about trending headlines.
[01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content.
[04:08] The cost savings of using ChatGPT as a translation tool.
[04:56] Find out how personalized notes can help you increase your retention rates and which tools to use.
[05:38] Recommendations on which AI tools to use for podcasting.
[06:18] Using AI tools to get more out of your client calls.
[07:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT
Stacked Marketer
Search Engine Land
Audience.co
Zapier
Riverside.fm
Gong
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Use Meme Marketing to Grow Faster Apr 22, 2023

Show notes

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Use Meme Marketing to Grow Faster.
[00:25] An overview of meme marketing and how it works.
[01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business.
[03:27] The key to growing faster using memes — and what most people do wrong.
[04:41] Why Elon Musk calls himself a meme dealer.
[05:54] The importance of keeping memes relevant to your industry.
[06:28] How to find the best memes to increase your reach.
[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Marketing Millennials on LinkedIn
The Marketing Millennials
Elon Musk on Twitter
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Twitter’s Algo Has Been Open Sourced Apr 21, 2023

Show notes

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications.
[00:32] The pros and cons of releasing source code.
[02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective?
[05:45] The rate at which a tweet’s relevancy decreases over time.
[05:59] The value of transparency.
[06:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Lessons Learned From A Private YouTube Creator's Event Apr 20, 2023

Show notes

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event.
[00:48] A recap of the event.
[01:57] Spectacle content versus relationship-building content.
[03:49] The value of creator communities.
[04:21] The business knowledge so many creators are lacking.
[05:10] Why it’s important to find the funnel that works for you.
[06:12] The hamster wheel problem and how to overcome it.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Kong Pham on YouTube
Kong Pham on LinkedIn
Jumpcut
Blu Yam
MrBeast on YouTube

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Deal With Creator's Block Apr 19, 2023

Show notes

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to overcome creator’s block.
[00:44] Tips for stimulating ideas.
[01:45] How to inspire your team to be creative.
[02:30] The way Hypefury aids the generation of ideas.
[03:09] How to get the most out of ChatGPT.
[04:06] The value of talking to other creators.
[05:10] Why you should look at your analytics.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
[05:36] Sign up for our Founders Mastermind, occurring 3-9 August.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for our Founders Mastermind.
Check out Hypefury.
ChatGPT

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Short Vs Long-Form Podcast Episodes: Which Performs Better Apr 18, 2023

Show notes

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future.
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Apple: Measure podcast analytics & stats
Chartable
Megaphone
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Shady Hack People Are Using to Get Crazy LinkedIn Growth Apr 17, 2023

Show notes

In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth.
[00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth.
[02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run.
[03:02] What defines company pages on LinkedIn and why they aren’t being throttled?
[03:59] Legitimate ways to achieve the same growth in the long term.
[05:22] That’s it for today! Don’t forget to rate, review, and subscribe!