Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How Google Bard Can Actually Do Marketing For You May 16, 2023

Show notes

In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You.
[01:15] How Bard gives more than just generic advice.
[02:01] Benefits of using Google Bard versus ChatGPT.
[02:53] What you can use Bard for in your business.
[03:28] Tips for using Bard in conjunction with other marketing tools to get better insights.
[04:23] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Google Bard
ChatGPT
Ubersuggest
AnswerThePublic

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Khan Academy's AI Shows How Businesses Will Level Up May 15, 2023

Show notes

In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up.
[00:07] A high-level overview of Khan Academy and how it uses AI for education.
[01:31] How AI coaching can solve one of the biggest problems business owners face.
[02:32] Whether or not AI coaching will increase productivity.
[04:15] Why you need to take the initiative to learn new skills and stay up to date.
[05:29] How Khan Academy will introduce new ways of teaching and learning.
[06:19] Ways that AI coaching models will make marketing more effective.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Khan Academy
Sal Khan TED Talk: ‘The Amazing AI Super Tutor for Students and Teachers’
ChatGPT
GPT-4

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What BuzzFeed and Vice's Declines Tells You About Media Businesses May 14, 2023

Show notes

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
[00:55] Reasons that digital media companies are declining.
[01:53] Why do we recommend monetizing a product or service, not media?
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
[04:29] Ways to increase profit margins using equity.
[04:57] Why it’s the size of your market, not your audience, that matters.
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Vice
BuzzFeed News

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Inbound Marketing Is Rapidly Changing May 13, 2023

Show notes

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
[00:05] Some perspective on the ways that inbound marketing is changing.
[01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
[02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
[03:02] The benefits of leveraging an omnichannel approach.
[03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
[04:25] Channels you can use to boost your organic reach.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
‘Inbound marketing just isn't working as well as it used to’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Podcasting Can Unlock Lucrative Monetization Models May 12, 2023

Show notes

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
[00:36] Ads as the most common podcast monetization model.
[00:56] Promoting your own products and services as another typical monetization model.
[01:32] Selling podcast subscriptions for premium content.
[01:42] Why most of your content should be given away for free.
[02:10] Monetizing through conferences.
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
[06:01] Short-term money versus long-term money.
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

DreamHost
Shopify
Athletic Grade
Tegus
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Twitter Doubles Down on Creators May 11, 2023

Show notes

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Twitter Doubles Down on Creators.
[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.
[01:10] The experiments that they are conducting will determine the direction of Twitter.
[02:12] Elon’s attempts to make Twitter more of a community.
[03:12] How Twitter is becoming more like WeChat.
[03:57] Why Eric believes the discourse on Twitter is better than other platforms.
[05:03] The BBC interview with Elon Musk and why you should watch it.
[05:46] How Elon is taking criticism to try to improve the platform.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elon Musk's BBC Interview
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Grimes Is Shaping The Future of AI Generated Content May 10, 2023

Show notes

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
[00:06] Background about the AI-generated track that went viral on social media.
[00:47] The AI-generated track uses music from the artist Grimes.
[01:09] Pros and cons of doing this and thoughts on the quality.
[02:08] An example from Hollywood about how poor quality can affect your career.
[02:56] Winnie the Pooh as creative commons.
[03:33] Finding a meeting point in the middle.
[03:55] Speculation about what is likely to happen in this area going forward.
[04:16] How we’re likely to see the content game shift in the future as a result of this technology.
[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

"In Another Life (feat GrimesAI)"
Winnie the Pooh: Blood and Honey
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Great Reset May 09, 2023

Show notes

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.
[00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.
[00:50] What expanding companies didn’t foresee and the impact of rising interest rates.
[01:40] How companies are now adjusting their sizes to fit the market.
[02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?
[03:45] Reseting discipline instead of catering to the masses.
[04:56] Why do we all have to be more scrappy and smart with our money?
[06:07] The need to adopt an immigrant mentality.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Education A Good Revenue Stream? May 08, 2023

Show notes

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Is Education A Good Revenue Stream?
[00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.
[00:41] Neil’s thoughts on educational revenue streams.
[01:02] What has recently happened to the stocks of educational companies (and why).
[01:35] The value in giving away educational material for free.
[02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.
[05:01] Lessons that can be learned from people like MrBeast and Logan Paul.
[05:19] Eric’s approach to monetizing his business.
[05:59] The scalability of service-based businesses.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Logan Paul
MrBeast
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Private Mastermind Lessons Eric Picked Up in Turkey May 07, 2023

Show notes

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Lessons Eric Picked Up In Turkey
[00:30] The different masterminds that Eric runs and the value in attending them.
[01:39] An overview of the mastermind that Eric recently held in Turkey.
[02:27] Some of the people who attended Eric’s mastermind.
[03:01] The big rest that the world is currently going through.
[03:54] AI-related topics that arose during the mastermind.
[04:41] Why all marketing nerds should look at TotalAV’s funnel.
[05:52] Lifelong friends that you can make through masterminds.
[05:56] The importance of thinking about your business in the (very) long term.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!