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Latest Episodes:

What Eric Learned From His Failed Airbnb Interview May 06, 2023

Show notes

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview
[00:20] How Eric ended up interviewing with Airbnb.
[01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.
[01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.
[02:37] How Eric feels about not getting the job at Airbnb.
[02:55] Why Eric still feels good about the answer that he gave?
[03:07] What it takes to do SEO successfully.
[03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.
[04:45] Neil’s thoughts on the importance of standing your ground.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Airbnb
Alex Shultz
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Older Your Company The Better Your Marketing May 05, 2023

Show notes

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Older Your Company The Better Your Marketing.
[00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.
[00:52] Why your brand is such an important part of your marketing.
[01:24] The other elements of marketing that support your brand.
[02:03] Examples of how businesses build value over time.
[03:08] Why having a good product or service is essential.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Fortune 1000
Kissmetrics
Airbnb
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Insider Starts to Experiment with AI May 04, 2023

Show notes

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Insider Starts to Experiment with AI.
[00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.
[01:16] How utilizing AI can help you save on costs.
[03:15] Why Eric believes the way we do business is going to change fundamentally.
[04:59] The exciting potential around AI and data analytics.
[05:59] Using AI to get the best out of your content to grow your traffic.
[06:53] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Insider
Business Insider
Morning Brew
‘Insider's newsroom will start experimenting with AI’
Open AI
Mid Journey
Runway
Jason Calcanis on Twitter
Naval Ravikant
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Pros and Cons of Polarizing Marketing May 03, 2023

Show notes

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
[00:07] An overview of the concept of polarizing marketing.
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
[01:28] The spaces that benefit most from polarizing marketing.
[03:42] When to avoid polarizing content.
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness.
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Budweiser
Dylan Mulvaney
Nike
Colin Kaepernick
Burger King
The Moldy Whopper Campaign
McDonald's
Pepsi
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Take Every Press Appearance? May 02, 2023

Show notes

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Whether or not you should take every single press appearance.
[00:05] Various forms of press appearances.
[00:14] Why we no longer take every press appearance we’re offered.
[00:54] Qualifying questions to ask prior to accepting a press appearance offers.
[02:36] Why it’s important to have criteria for selecting press appearances.
[03:20] Why it’s often better to say, “No”.
[03:53] Where to direct your focus, instead.
[04:32] A story from Amazon to demonstrate the fruits of focus.
[05:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Reaction to LinkedIn's Latest Features May 01, 2023

Show notes

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Our thoughts on LinkedIn’s new features.
[00:11] LinkedIn’s latest feature explained; what this means for the recruitment process.
[01:12] How LinkedIn’s collaborative articles work.
[01:47] The benefit of Instagram’s reel collaboration feature.
[02:33] A list of LinkedIn’s new features.
[03:19] Why these new features are being introduced?
[03:30] How best to leverage LinkedIn’s new features.
[04:15] We challenge you to post to LinkedIn daily for 30 days.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How AutoGPTs Will Change Business & Marketing Apr 30, 2023

Show notes

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.
[00:05] A recap of the previous episode.
[00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.
[00:50] What AutoGPTs are; how they differ from ChatGPT.
[01:12] How AutoGPTs increase efficiency.
[01:53] Examples of AutoGPTs and their capabilities.
[03:27] The risk of bad actors in the AI space.
[03:33] How business and marketing are going to change.
[04:37] How AutoGPTs can aid marketing professionals.
[04:51] The potential regulation of AI and AutoGPTs.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
ChaosGPT
Sam Altman’s blog
Sam Altman on Twitter
Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Project Magi: Google's Making Big Changes to Search Apr 29, 2023

Show notes

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
[00:14] Why Google is making changes to its search engine.
[00:56] What Google’s short-term solution, Project Magi, is all about.
[01:54] The implicationsof Project Magi for paid ads and SEO.
[02:00] How it’s going to impact jobs across the board.
[03:17] The increasing rate of innovation in the AI world.
[04:05] The pros and cons of Project Magi, from a marketing perspective.
[05:30] Key takeaways regarding the new search paradigm.
[06:16] Who will have the advantage, going forward?
[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
[08:01] The ‘adapt or die’ reality we’re living in.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
All-In Podcast
Midjourney
Stable Diffusion
Runway
Read Jason Calacanis’ tweet about the impact of AI.
Jason Calacanis on Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Can Learn From The Best Newsletter Businesses Apr 28, 2023

Show notes

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: What you can learn from the best newsletter businesses.
[00:25] Examples of good newsletter businesses.
[00:50] Why we consider The Agora to be the best newsletter business out there.
[02:42] What lends to a successful newsletter business?
[04:21] The biggest marketing lessons we learned from the newsletter business.
[05:47] What a tripwire is and how it works.
[06:10] The Agora’s competitive greatness.
[07:38] A story demonstrating the benefit of owning your own monetization vehicles.
[08:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Morning Brew
Milk Road
Axios
eMarketer
The Agora
The Hustle
ClickFunnels

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Build an Organization of Top-Performing Marketers Apr 27, 2023

Show notes

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How to build an organization of top marketing performers.
[00:26] What it means to be a top marketing performer.
[01:07] An example of top performance in action.
[01:31] Quality score versus revenue.
[02:26] Three principal qualities of a top-performing marketer.
[03:50] Steps to building an organization of top-performing marketers.
[06:41] The challenge of retaining high performers.
[06:59] A brief summary of how to build an organization of top-performing marketers.
[07:36] The importance of checking in regularly with the high performers on your team.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!