Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing Apr 16, 2023

Show notes

In this episode, Neil & Eric discuss this week's latest business & marketing news

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Dubai Conference Q&A - Using Influencers To Grow Your Business & Scaling Your Digital Agency Apr 15, 2023

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In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference.

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Marketing Trends, Growing The Podcast, Marketing Apps and Tips Apr 14, 2023

Show notes

In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips.

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7 Unconventional Growth Hacks To 10x Your Growth Apr 13, 2023

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In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth.
[00:26] A breakdown of what growth hacks are.
[00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically.
[01:08] Why conferences are a great place to get business.
[02:00] Tools that will help you leverage AI for transcription and generating content.
[03:11] Getting great engagement on LinkedIn.
[04:06] Maximizing your audience growth with Retention.com.
[04:57] Our strategy for growing your reach by publishing a book and giving it away for free.
[05:36] Lesson on click funnels from Russell Brunson.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

HypeFury
Typefully
ChatGPT
Riverside.fm
Retention.com
ClickFunnels
Russell Brunson
The Lynchpin Model by Russell Brunson on YouTube
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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

Biggest Issues With A.I. Apr 12, 2023

Show notes

In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in!

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Stuck? Here's How To Unstuck Your Marketing Apr 11, 2023

Show notes

In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out of this rut. Tune in as we break down how to change up your current marketing methods and find refreshing new ways to stand out from the crowd!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Stuck? Here's How To Unstuck Your Marketing.
[00:27] Common reasons why you are feeling stuck in your marketing.
[00:56] Why being stuck is a normal part of marketing.
[01:15] The most impactful marketing strategies for getting unstuck and how to use the grid method.
[02:47] The AIDA model: Attention, Interest, Decision, and Action.
[03:04] Getting people’s attention in the current social media landscape and how to continue to refresh your hook.
[05:14] Why your offer matters and how to make one that is impossible to refuse.
[06:41] How we’ve changed up our content based on customer feedback.
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Harmon Brothers
MrBeast on YouTube
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Tools for Q2 2023 Apr 10, 2023

Show notes

In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to generate written content to the stunning images you can conjure on MidJourney, the avenues available to us for creating content are undergoing a significant shift. Tune in to find out which ones we’re getting the most use out of and how we’re leveraging them for optimal results this quarter!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Marketing Tools for Q2 2023.
[00:26] Learn how Riverside.fm will take your online recordings to the next level.
[01:10] Why we recommend Krisp for elevating your audio content.
[01:35] How DeScript will help you make your content more professional.
[02:08] Increase your social media output by leveraging MidJourney’s capacity for generating original visual content.
[03:20] Get more out of Chat GPT through integration with other apps, like Zapier.
[04:13] Use SocialPilot to manage your responses on social media.
[05:16] How we are leveraging Chartable for social media analytics.
[06:14] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Riverside.fm
Krisp
Descript
MidJourney
ChatGPT
Zapier
SocialPilot
Chartable
My First Million
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Address Negative Reviews The Right Way Apr 09, 2023

Show notes

In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them and figure out whether there are any persistent issues that you have the power to fix. Listen in as we discuss the biggest mistakes companies make when it comes to addressing criticism, what you can learn from negative reviews, and why these comments present you with an excellent opportunity to grow!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Address Negative Reviews The Right Way.
[00:25] Some context on why we’re unpacking this topic.
[00:55] How you can learn from negative reviews.
[01:34] The mistake most companies make when it comes to responding to reviews.
[02:18] How to find patterns in negative reviews and fix persistent issues.
[03:06] Understanding how receptive you and your team are to criticism.
[04:02] Why critical reviews are a great opportunity to grow.
[04:25] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

PrinciplesYou
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

10x Marketing Experiments That We're Running Right Now Apr 08, 2023

Show notes

In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, and making well-informed marketing decisions. Tune in to learn more about how to figure out what’s working, what isn’t, and how to get a much higher ROI on your marketing efforts!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 10x Marketing Experiments That We're Running Right Now.
[00:30] How we are leveraging AI tools to create content and increase our output.
[01:57] The value of collaborating with other podcasts to expand your reach.
[02:49] Top reasons for using AI to interpret analytics and provide real-time insights.
[03:29] Find out how you can utilize and implement free community funnels.
[04:11] The best ways to partner with celebrities and influencers.
[05:45] How we are using Chat GPT to summarize the latest news and marketing developments.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT
MidJourney
My First Million
Marketing Against The Grain
Jonathan Barshop on LinkedIn
Hubspot Podcast Network
LinkedIn Podcast Network
Sam Ovens
Eric Siu on Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The MrBeast & Logan Paul Monetization Model to Emulate Apr 07, 2023

Show notes

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate.
[00:29] Some background on MrBeast and Logan Paul.
[01:05] Why building an audience first works better for monetization.
[01:48] Building a great brand and then figuring out how to monetize it.
[02:52] Using your brand to leverage business deals.
[04:30] How Jake Paul also started by building his audience and brand first.
[05:09] That’s it for today! Don’t forget to rate, review, and subscribe!