Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

What Eric Learned From Meeting A Marketing School Fan Live Jun 05, 2023

Show notes

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live.
[00:07] The story of the chance meeting between Eric and a Marketing School fan.
[00:52] Why engaging with Marketing School is all about implementing the lessons you learn.
[01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI.
[03:33] Our hopes for how people will engage with, and utilize, this podcast.
[04:35] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Where Consumer Confidence Sits Right Now Jun 04, 2023

Show notes

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
[00:30] Observations on current Gen Z spending habits.
[01:20] The demographic that has noticeably slowed down their spending since 2022.
[01:52] An overview of how companies are doing in the current economy.
[04:01] Insight into why many companies are taking on a defensive position.
[04:49] Why people tend to cut marketing first during a down economy.
[05:18] What rail traffic data can teach us about the state of the economy?
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Dentsu
Rail Traffic Data - Association of American Railroads

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Truly Scale AI In Your Organization Jun 03, 2023

Show notes

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How To Truly Scale AI In Your Organization.
[00:20] Unpacking the role of an AI operator.
[01:08] How Eric’s company has implemented an AI working group.
[02:11] Neil’s company and how he partners people up based on their capabilities.
[03:24] Why leadership needs to push these initiatives.
[04:07] Neil’s advice on when to implement AI.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

92.7% of Facebook Posts Are Now Dominated By This Format Jun 02, 2023

Show notes

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
[00:06] Is Facebook making a comeback?
[00:15] How reels are reviving Facebook.
[00:33] The reach of Facebook reels compared to Instagram.
[00:59] Why reels are so popular?
[01:27] The timelessness of storytelling as a format.
[03:12] The doom-scrolling epidemic.
[03:42] Why you should focus on creating short-form content to post on ALL platforms.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture Jun 01, 2023

Show notes

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How you should be thinking about AI.
[00:10] Why content creation isn’t the most efficient use of AI.
[01:46] Why human modification is essential for AI-generated content.
[02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.
[04:51] Why you should use AI to analyze data rather than create content.
[06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.
[06:52] Look outside of the box! How can AI help you with business efficiency and process automation?
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How We Optimize Our Travel For Maximum Output May 31, 2023

Show notes

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to optimize travel for maximum output.
[00:19] Neil’s preferred approach to combat jetlag: stay in PST.
[01:30] Eric’s hacks for adjusting to a new time zone.
[02:36] Why you shouldn’t eat on the plane when changing time zones.
[02:45] How to ease the constriction of blood flow on long flights.
[03:24] Sleep optimization tools and tactics.
[03:51] Neil’s on-the-go workout hacks.
[04:13] Tips for traveling lightly.
[05:03] Airport time-saving tips for international travel.
[06:03] Try to fall asleep in the destination time zone!
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Slip sleep mask
Timeshifter - The Jet Lag App

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

My Favorite Marketing Hack When Speaking at Conferences May 30, 2023

Show notes

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences.
[00:12] Why speaking and in-person meetings are the most effective strategies.
[01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach.
[03:23] The lesson gleaned from the above approach: experiment!
[04:31] How and why Neil arranges for conference organizers to help him book meetings.
[06:26] The effectiveness of attending industry events.
[07:00] An example of what’s discussed in the in-person meetings and how they go down.
[08:48] Why we aim to be as helpful as possible, no matter the size of the business.
[09:23] The long-term approach of these in-person meetings at conferences.
[09:54] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Make Your Content Stand Out When Everyone is Using AI May 29, 2023

Show notes

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to make your content stand out when everyone is using AI.
[00:05] The increasing mass of content creation and the inundation of AI.
[00:56] What typically stands out on various platforms: data and stories.
[02:00] The efficacy of sharing personal experiences over data.
[04:25] How to stay relevant: refrain from regurgitating content.
[05:33] Creative ways to integrate influencers.
[06:34] Tucker Carlson’s success with his independent show on Twitter.
[07:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Midjourney
ChatGPT
Tucker Carlson on Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30% May 28, 2023

Show notes

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more.

Links Mentioned in Today’s Episode:

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Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Do Outbound at Scale Using AI May 27, 2023

Show notes

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.

TIME-STAMPED SHOW NOTES: