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Latest Episodes:

How We're Using AI at Our Companies Jun 15, 2023

Show notes

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How We're Using AI at Our Companies.
[00:41] Ways that we use AI for analytics.
[02:30] Useful revenue intelligence and note-taking tools.
[03:47] How AI can save you time and production costs on creative campaigns.
[05:01] Leveraging Microsoft Clarity for user behavior insights.
[06:12] The benefits of receiving “data dumps” from Google Search Console.
[07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.
[08:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/iPPun0KEKAs

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Fireflies.ai
Gong.io
Bacon & Eggs Media
Microsoft Clarity
Google Search Console

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why the Gold is in the Reviews Jun 14, 2023

Show notes

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why the Gold is in the Reviews.
[00:14] Why one and two-star reviews are essential for growth.
[01:30] Qualitative versus quantitative feedback.
[02:40] How to use five-star reviews to inform your marketing copy.
[04:34] Helpful tools you can use to test your messaging.
[05:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/dMDzkeH6S6E

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
SurveyMonkey
Wynter
ChatGPT
Bard

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Eric and Neil's Favorite Way to Learn New Marketing Tactics Jun 13, 2023

Show notes

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics.
[00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing.
[01:12] How Neil learns new tactics and strategies from international conferences.
[02:12] The benefits of following someone up-and-coming in the marketing space.
[03:22] Why you should ask for stats and data when you learn a new tactic from someone.
[04:09] How to avoid fly-by-night marketing tactics by thinking long term.
[05:35] The intimacy and flexibility that comes with micro and virtual masterminds.
[07:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/Bj8_7UnJm5s

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Matt McGarry
Newsletter Operator

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI Jun 12, 2023

Show notes

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
[00:08] Leveraging SEO in today's climate and building and releasing free software.
[01:02] Building a brand to succeed in the long run.
[01:36] Prioritizing attention and distribution and using your unique data.
[02:41] Connecting with other entrepreneurs at events and sharing useful info.
[03:23] Employing a dedicated AI operator for your business.
[04:21] The old-school marketing tactics that still work!
[05:31] Understanding internal efficiency gains and finding novel marketing methods.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
ClickFlow
The Global 1000

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Google Sending Fewer Clicks To Websites? Jun 11, 2023

Show notes

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites?
[00:06] What the data suggests about Google traffic.
[00:43] Movement in the statistics; what we have noticed.
[01:06] Evolving online behavior across different platforms.
[01:51] More direct information on the results page and fewer click-throughs.
[02:20] What do these trends mean for Google's revenue moving forward?
[04:05] Laying out the amounts that Google makes from their ads.
[05:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Databox
Danny Sullivan
SparkToro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59 Jun 10, 2023

Show notes

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Favorite Tools for Marketers That Want to Level Up Their Ads Jun 09, 2023

Show notes

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads.
[00:07] New AI tools that can help you in your creative processes.
[01:16] Writing tools for titles and descriptions that improve ranking.
[02:11] Some of Google and Midjourney's latest and most exciting AI features.
[04:47] How tech tools can boost the creative talents you already have!
[05:59] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Midjourney
DALL·E 2
Adobe Firefly
Canva
Flamingo

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Finding Your Community Is Critical For Long Term Growth Jun 08, 2023

Show notes

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth.
[00:15] Looking back on the recent Capital Camp conference.
[01:29] Support from friends and 'family' in difficult times.
[02:00] Helping others as a way to connect and build relationships.
[03:58] Events and groups that suit different kinds of businesses.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Capital Camp
YPO
Zig Ziglar

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Where We Think Podcast Advertising Is Going Jun 07, 2023

Show notes

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Where We Think Podcast Advertising Is Going.
[00:07] Looking back on the last few years of boom in the podcasting space.
[01:04] Examples of innovative ways to run podcast ads.
[02:18] A few Chartable statistics about our podcast and audience.
[04:18] Finding the right advertising partners for your podcast.
[05:19] The utility of podcasting within an omnichannel approach to online business.
[06:20] Matching your podcasting strategy with your business objectives.
[07:03] That’s it for today! Don’t forget to rate, review, and subscribe!