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Latest Episodes:

How To Unsuck At Social Media Jun 25, 2023

Show notes

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How To Unsuck At Social Media.
[00:18] AB testing on YouTube, responding to DMs, and other areas for improvement.
[00:51] Why Neil isn’t willing to open up his private life for more online engagement.
[01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using.
[02:55] Why experimentation is key to unsucking at social media.
[03:36] What works for your competition won’t necessarily work for you.
[05:24] How enjoying the process and having fun improves your content.
[05:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOY

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Optimal Way To Post To Social Daily Jun 24, 2023

Show notes

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Optimal Way To Post To Social Daily.
[00:06] How social media is changing and advice on how to adapt.
[02:41] Posting natively and recommended tools to make posting easier.
[02:51] How algorithms differ on various social platforms.
[03:42] Advice on repurposing pillar content.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sprout Social
AdSense
Acquisition.com
Alex Hormozi
Gary Vaynerchuk

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org) Jun 23, 2023

Show notes

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org).
[00:31] An overview of the XPRIZE Foundation and its mission.
[02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity.
[03:00] How these prizes generate activity and development in beneficial sectors.
[03:34] What marketing can learn from this type of positive attention?
[03:42] The benefits of investing in XPRIZE.
[05:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/IgozhA9ubOg

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
XPRIZE Foundation
Elon Musk
Chip Wilson
James Cameron
Larry Page
Ariana Huffington

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Eric Learned About YouTube By Paying MrBeast $8 Jun 22, 2023

Show notes

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8.
[00:14] MrBeast’s paid Twitter feed subscription and what it has to offer.
[00:57] An overview of the phenomenal stats behind MrBeast’s videos.
[02:26] The difference between having mass appeal and catering to a limited audience.
[03:22] How MrBeast produces his video content.
[04:22] The takeaways that MrBeast shares on his paid Twitter feed.
[05:24] A breakdown of MrBeast’s views for shorts and longer videos.
[05:51] What MrBeast’s numbers teach us about YouTube monetization.
[07:25] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/hpDrose4okM

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on Twitter
MrBeast on YouTube
Gary Vaynerchuk
Vayner Media

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Lionel Messi Declines $1.9B To Play The Long Game Jun 21, 2023

Show notes

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game.
[00:28] An overview of the options that Lionel Messi had of teams to play for.
[01:18] The deal that David Beckham offered Lionel Messi.
[02:18] How Beckham played the long game, and how Messi is doing the same.
[03:27] Why there are factors other than money influencing Messi’s decisions?
[05:03] The Messi brand and why it matters.
[06:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
FC Barcelona
Saudi Arabian Football Federation
David Beckham
Inter Miami CF
Google Bard

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Future of Media via Axios Jun 20, 2023

Show notes

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Future of Media aia Axios
[00:25] The rise in demand for subject-matter expertise.
[01:29] Value in documenting your journey.
[02:03] Why the days of big generic brands are over?
[02:30] The importance of newsletters in the media landscape of the future.
[03:45] Content that consumers are
[04:41] An example of how the media influences the way we think.
[05:58] How younger audiences want to consume their news.
[07:06] An overview of the highlights from today’s episode!
[07:51] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Axios Finish Line: The future of media
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Use These Influence Hacks To 10x Your Conversions Jun 19, 2023

Show notes

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.
[00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.
[05:25] The importance of breaking things down for your audience in a way that they will understand.
[05:50] Another thought experiment that explores the conditions of a strong argument.
[09:00] Quality versus quantity of arguments.
[09:10] How to draw attention away from the downsides of your argument.
[09:58] Congrats to Eric for receiving his MIT certification!
[10:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Niro Sivanathan
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Metric That’s More Important Than Customer Acquisition Costs Jun 18, 2023

Show notes

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs.
[00:18] The importance of understanding your Customer Lifetime Value (LTV).
[00:47] The blog post by Elena Verna inspired today’s episode.
[01:17] An example that highlights the problem with focusing only on customer acquisition (CAC).
[02:45] The benefits of looking at LTV per channel.
[03:20] Why the length of your payback period matters more when your business is just starting out.
[03:50] Understanding the paid marketing loop.
[04:21] What does the payback period metric measure?
[05:06] Key takeaways from today’s episode!
[05:51] How losing money in the short term can benefit your business in the long run.
[07:10] How to optimize your payback period.
[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elena Verna
Cost of Acquisition (CAC) trap
Microsoft
Microsoft Clarity
Timothy Sykes
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Instagram’s Algorithm Revealed Jun 17, 2023

Show notes

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Instagram’s Algorithm Revealed.
[00:25] The blog that inspired today’s episode.
[01:20] Understanding how Instagram ranks Feed.
[03:09] An explanation of how Instagram ranks Stories.
[04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers.
[06:51] The importance of velocity when it comes to Instagram’s Explore.
[08:49] Instagram’s approach to ranking Reels.
[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Instagram Ranking Explained
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The GaryVee Method For Hiring Content Creators Jun 16, 2023

Show notes

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
[00:34] The benefits of hiring content creators who really understand social.
[01:21] Insight into GaryVee’s rolling admissions process.
[02:25] Why he expects his own marketing to be better than his agency services?
[04:32] How to find applicants when you don’t have millions of followers.
[06:38] Using social media to find creators producing amazing content.
[07:06] Finding content creators with experience in your particular industry.
[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!