Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share Jul 15, 2023

Show notes

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics!

TIME-STAMPED SHOW NOTES:

[00:00] - Disney TV assets are now for sale, says Bob Iger
[05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages
[07:38] - Threads engagement is decreasing
[11:34] - Amazon’s Prime Day falls short
[14:30] - Twitter introduces revenue sharing system
[20:48] - What you should learn from Sam Ovens

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Do Offline Ads Work? Jul 14, 2023

Show notes

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Do offline ads work?
[00:13] The effectiveness of offline ads, including billboards and airport ads.
[01:48] How offline ads are evolving to merge with digital platforms.
[02:20] Factors affecting the success of offline ads.
[04:38] Why IT marketers should focus on creativity rather than technical details.
[05:12] The importance of evoking emotion to drive customer interest.
[05:36] Why unique campaigns make effective campaigns.
[06:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Microsoft Clarity

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The LinkedIn Algorithm Changed — Here's How To Win Jul 13, 2023

Show notes

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
[00:06] Why LinkedIn constantly changes its algorithm.
[00:36] LinkedIn’s aim is to focus on B2B social networking.
[02:14] Why building your own audience outside of LinkedIn is important for long-term success.
[02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
[03:16] What can be attributed to LinkedIn’s success?
[03:33] A recap of the types of content and comments valued by LinkedIn.
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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lynda.com
LinkedIn

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Anatomy of a 1M View TikTok Video Jul 12, 2023

Show notes

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.
[00:55] A brief overview of what the post was about.
[01:14] Reasons why the post went viral.
[01:37] Why Neil chose not to collaborate on the video.
[02:05] Advice for creating viral marketing content.
[02:38] Eric shares his perspective on the post.
[03:40] Learn why storytelling is essential for a viral video.
[04:06] Focusing on the ideal customer.
[04:20] The role of timing in driving trends.
[05:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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TikTok
‘MrBeast is REINVENTING business with this’ | TikTok

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why The Threads Launch Was A Masterclass In Product Marketing Jul 11, 2023

Show notes

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.

TIME-STAMPED SHOW NOTES:

[00:00] - Why launching Threads is a genius move and the future
[01:30] - The conditions that made Threads a record-breaking social media platform
[03:36] - Key lessons we should learn from Threads
[05:07] - What will happen if Threads go global?

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Threads Is Generating 8.3X More Engagement Than Twitter Jul 10, 2023

Show notes

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.

TIME-STAMPED SHOW NOTES:

[00:00] - Is Threads better than Twitter?
[01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.
[02:20] - What is the reason behind the current surge in attention towards Threads?
[04:10] - How can you maximize Threads’ organic reach as a brand-new platform
[05:30] - You’re missing a lot of things if you’re not using Threads

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why The Creator Economy Ended Up Being A Dumpster Fire Jul 09, 2023

Show notes

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
[00:20] An interesting market projection regarding creative startups.
[00:55] We define the creator economy and provide examples.
[02:06] Reasons why the creator economy is struggling.
[02:37] Examples of successful businesses within the creator economy.
[03:03] We unpack reported returns for content creation.
[03:25] Important aspects that content creators should consider.
[04:10] How to be successful at monetizing content.
[04:42] Common misconceptions about content creation.
[04:55] An example of a ‘lucrative niche’ in the market.
[05:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M Jul 08, 2023

Show notes

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!

TIME-STAMPED SHOW NOTES:

[00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms
[02:15] - How your brand can maximize this new platform for organic reach
[05:00] - Scale your content creation with Programmatic SEO
[11:41] - Canadian Government to stop buying Meta platform ads
[19:11] - How Connected TV (CTV) Advertising Works
[25:54] - Duolingo Ditches Tv Ads For Memes
[28:10] - Tom Brady Loses $30M

www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain (Eric's ad agency)
NP Digital (Neil's ad agency)
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Rebrands A Good Idea? Jul 07, 2023

Show notes

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Are Rebrands A Good Idea?
[00:22] Why we are not fans of rebranding.
[01:36] Rebranding when reviews are bad: Spectrum.
[02:33] Remembering a viral post about Comcast.
[02:59] Hear examples of bad rebrands and missed opportunities.
[04:29] How rebrands can complicate marketing strategies.
[05:10] Good examples of successful rebrands.
[05:51] Important lessons from successful rebrands.
[06:05] We unpack Neil’s recent rebranding experience.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Spectrum

Comcast

ChatGPT

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Now You Can View Your Competitors' Google Ads For Free Jul 06, 2023

Show notes

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

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