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Latest Episodes:

Paid Social Is a Terrible Investment for B2B Aug 04, 2023

Show notes

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
[00:35] Highlights of the groundbreaking data from Metadata.
[01:00] Analysis of the most interesting findings from Metadata.
[01:44] Circumstances where paid social works well.
[02:42] Lead to win rates of paid socials.
[03:16] A key aspect of advertisements: efficiency.
[03:50] How to know if paid advertising is effective.
[04:34] Brand awareness and targeting an audience based on data.
[04:48] A final takeaway from the Metadata dataset.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term Aug 03, 2023

Show notes

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
[00:20] How advertisers are making more money than you.
[01:10] An alternative to ad revenue: providing products and services.
[01:39] Why it is all about margins.
[02:35] Leading with the audience first.
[03:01] Short-term strategies for getting started.
[03:26] Interesting findings from the Linktree Creator Report.
[04:00] A key aspect to keep in mind.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Check out MrBeast on YouTube
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‘The 2022 Creator Report’ | Linktree

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Apple Declares War on Newsletters Aug 02, 2023

Show notes

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Apple Declares War on Newsletters.
[00:10] How iOS 17 will impact the distribution of marketing material.
[01:15] Ways companies are adapting to Apple’s new privacy rules.
[02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
[02:58] What Apple is really good at: telling a story.
[03:12] Why newsletters are not at risk, despite the changes by Apple.
[04:07] An essential metric to track the success of newsletters.
[04:24] We share our newsletter tracking metrics.
[05:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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‘Apple has declared war on email newsletters’ | Substack
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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

X Offers Up to 50% in Discounts Aug 01, 2023

Show notes

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%

TIME-STAMPED SHOW NOTES:

[00:00] - “X” wants to make your Twitter ROI more profitable
[01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
[02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
[03:33] - This is the best time to take advantage of Twitter ads

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What the Hollywood Actor Strike Can Teach You About Marketing Jul 31, 2023

Show notes

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.

TIME-STAMPED SHOW NOTES:

[00:00] - The impact of the Hollywood Strike
[02:00] - What can we learn from it from a marketing standpoint
[02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation
[04:57] - Why this is a great time for creators to produce content
[05:47] - Being afraid of a future dominated by technology is inherent to human nature

Links Mentioned in Today’s Episode:

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Elon destroyed the concept of hiring brand agencies for millions of dollars Jul 30, 2023

Show notes

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars.

TIME-STAMPED SHOW NOTES:

[00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency
[01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand?
[02:38] - Is this the end of brand agencies?
[04:04] - Neil Patel and Eric Siu rebranding tips and tricks
[05:10] - Why conversion should be the top priority instead of just redesigning your brand

Links Mentioned in Today’s Episode:

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Twitter Rebrands to X and destroys a reported $4-20B in brand value Jul 29, 2023

Show notes

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.

TIME-STAMPED SHOW NOTES:

[00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter
[02:00] - This will be the biggest redirect project in SEO
[03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand?
[04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary

Links Mentioned in Today’s Episode:

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Wealthiest People in the World Do This One Thing Only Jul 28, 2023

Show notes

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspiration for personal growth, this episode offers valuable lessons and actionable takeaways to help you on your journey to financial success. Tune in and discover the key to unlocking wealth in this enlightening episode.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Wealthiest People in the World Do This One Thing Only.
[00:55] What wealthy and successful people all have in common.
[02:12] How successful people expand their accumulated wealth.
[02:47] An example of someone who built their wealth by focusing on a niche.
[04:03] Successful people who have an investor mindset.
[04:36] Focusing on a niche before expanding into new ventures.
[04:50] Another commonality between successful people.
[05:27] The advantages of entering a mass market.
[05:53] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why You Have To Take Back Control of Your Content Jul 27, 2023

Show notes

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why You Have To Take Back Control of Your Content.
[00:50] Spending more time creating more content.
[01:26] Issues with not creating your own content.
[02:10] An example of good, simple content with great ROI.
[02:58] Hear the benefits of creating your own content.
[03:33] Why it is essential to have fun when making content.
[05:10] The popularity of content creation as a marketing tool.
[06:04] Simple steps to take back control of your content.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel Jul 26, 2023

Show notes

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel.
[00:15] Background about Logan Paul and his overall brand.
[00:58] The story behind the recent success of PRIME.
[01:09] Leveraging influencer marketing to generate more sales.
[02:25] Reasons why PRIME has become so popular.
[02:37] Examples of other companies using influencer marketing successfully.
[03:11] What most people do not understand about influencer marketing.
[03:49] Hear about our influencer partner.
[04:04] Why you do not have to work with the biggest influencers to get results?
[04:45] Benefits of focusing on a niche and using influencer marketing.
[05:30] Common mistakes brands and entrepreneurs make.
[06:39] Learn about the key to successful influencer marketing.
[07:48] That’s it for today! Don’t forget to rate, review, and subscribe!