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Latest Episodes:

Discovery Platforms vs Relationship Platforms Aug 14, 2023

Show notes

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
[00:40] Some examples of “better relationship platforms.”
[01:00] Why do you want discovery platforms with good reach to become relationship platforms?
[03:09] How specific content allows us to generate more revenue (with fewer views).
[03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn
Tiktok
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More Aug 13, 2023

Show notes

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.

TIME-STAMPED SHOW NOTES:

[00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
[03:00] - Watch out for Marketing School’s Q and A episode from the conference
[07:00] - Dave Portnoy Buys Barstool Back for $1
[08:50] - MrBeast Gets Sued for $100M
[10:50] - Barbie's Marketing Results & Revenue
[18:11] - What the venture market tells you about the market right now
[22:28] - How Forbes does SEO

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

FB Conversion Pixel Going Away Aug 12, 2023

Show notes

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook
Google
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Disney Pulls Back on Marvel and Star Wars Content Aug 11, 2023

Show notes

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
[00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
[01:58] Why too much of this content on Disney Plus is not worth it for the company?
[03:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Disney Plus
Netflix
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You Aug 10, 2023

Show notes

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
[00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.
[01:38] Why video content (as opposed to audio only) is the way to go.
[02:42] Factors that influence retention rates.
[03:18] The power of short-form, repurposable content.
[03:56] Skills to master to succeed as a podcaster.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time) Aug 09, 2023

Show notes

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
[00:56] Companies that make up the ‘Magnificent Seven.’
[01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’
[02:00] Elements that characterized the era of free money.
[02:20] Factors that indicate the end of the free-money era, and what this means for marketers.
[03:08] The importance of prioritizing the hiring of high-quality team members.
[04:40] How business leaders approach growth differently in good and bad markets.
[05:13] An overview of the current fundraising, hiring, and investment landscapes.
[05:46] The key players that business leaders should be hiring right now
[06:29] A story that epitomizes the current business environment.
[08:19] Memorable quotes on pivoting from some of the world’s top business leaders.
[08:46] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What is the Inverse Entrepreneur Effect? Aug 08, 2023

Show notes

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
[00:05] A new concept where the pyramid is flipped upside-down.
[00:40] The trouble with the creator economy.
[01:50] A good example of making everything not reliant on the brand/creator.
[02:28] We talk about ‘The Lindy Effect.’
[03:00] Reversing your company to a right-side-up pyramid.
[04:00] How to prevent your business from becoming/being reliant on one person.
[04:40] A quick look at what Logan Paul is doing.
[05:11] ‘Key Man Risk’ and what it means in business.
[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
LVMH with Bernard Arnault.
Logan Paul and Prime.
Register for the Leveling Up Founders Event here!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Elon's Funding of Legal Bills is a Smart Marketing Move Aug 07, 2023

Show notes

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.

TIME-STAMPED SHOW NOTES:

[00:00] - Elon Musk’s smart marketing strategy
[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet
[02:48] - Why freedom of speech is important
[03:40] - Marketers should learn how to adapt socially

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Webinars Are Still a Moneymaker in 2023 Aug 06, 2023

Show notes

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.
[00:05] A quick explanation of what webinars are.
[00:45] Why webinars have to be super specific: lead quality.
[01:40] A look at the frequency of doing webinars.
[02:35] Conversion rates and partner webinars.
[03:13] Sales team and marketing teams: sign-ups and follow-ups.
[03:57] Why it depends on what you are selling and understanding your audience.
[04:38] Q & A after webinars and how they are helpful.
[05:00] Who presents the webinars (and the slides therein).
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Register for the Leveling Up Founders Event here!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Andrew Wilkinson Makes $12K/Mo on Twitter Subs? Aug 05, 2023

Show notes

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.

TIME-STAMPED SHOW NOTES: