Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Content That Actually Converts Into Enterprise Customers Jul 25, 2023

Show notes

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers.
[00:42] A look at some data on viral content.
[01:55] Neil shares what he has learned regarding content.
[02:48] How NP Digital assesses marketing content.
[03:15] Benefits of focusing on a marketing niche.
[03:55] Best practices for formatting blog content.
[04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content.
[06:11] Programmatic advertising and the sales funnel explained.
[06:58] Tracking the progress and producing new content.
[07:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Salesforce
Sign up for the next Marketing Mastermind class on Leveling Up Founders

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future Jul 24, 2023

Show notes

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future!

TIME-STAMPED SHOW NOTES:

[00:00] - How Bryan Johnson is redefining business and marketing
[05:00] - Best practices to scale your Youtube channel
[15:30] - AI’s horrifying future and the more reason to protect your data
[19:30] - Barbie Movie’s marketing strategy
[22:56] - Build your community with this Discord growth hack
[27:28] - The only thing you need to build a successful career through social media

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing is Getting Harder. But Paid Media is Getting EASIER? Jul 23, 2023

Show notes

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?
[00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.
[00:31] The main reason Neil disagrees with this statement: the privacy changes.
[01:07] What this means for creative strategy and people in paid media?
[02:00] How paid media is affected by automatization.
[03:06] AI and how it will affect the work of creatives.
[03:29] Google and its relationship with agencies.
[04:01] The need to evolve in order to survive.
[04:47] Predictions for the future.
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Google Ads
Google I/O

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is It Worth It to Create a User Conference? Jul 22, 2023

Show notes

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: is it worth it to create a user conference?
[00:06] What a user conference is and examples of companies that do this.
[00:41] Neil and Eric’s experiences with doing their own conferences.
[01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.
[01:55] Criteria that your company should meet before hosting a user conference.
[02:45] A look at some specific events and the value they provide.
[04:18] How iProspect generated a lot of revenue from their events.
[04:57] WPP Steam’s “unconference”.
[06:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ClickFunnels
Funnel Hacking LIVE
DigitalMarketer
Traffic & Conversion Summit
Salesforce
Dreamforce
HubSpot
Inbound
Inbound discount code: Marketing School
Leveling Up Founders (Mastermind)
DigitalMarketer: Modern Marketing Mastermind
iProspect
WPP
WPP Stream

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Measure the ROI of Your Content Efforts in 2023 Jul 21, 2023

Show notes

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.
[00:06] Google Analytics 4 and its limitations.
[00:23] A quick hack involving UTM parameters.
[00:51] How to use AB testing.
[01:55] Factoring in lead generation.
[03:07] Tracking content topics and how to use this information going forward.
[03:52] The evolution of Google Analytics and what Eric predicts for the future.
[04:42] Blog content and emails versus organic reach when it comes to ROI.
[05:51] Why measuring your ROI is not enough; you actually have to improve it.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Google Analytics

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Can Businesses Use Data to Improve Their Marketing Campaigns Jul 20, 2023

Show notes

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.
[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions.
[01:24] The biggest problem with how businesses use analytics.
[02:43] Thoughts on GA4 versus the previous version of Google Analytics.
[03:41] Neil recommends what companies should do with their data.
[04:10] The value of having an experimentation framework.
[04:40] Incentivizing staff to make improvements based on data.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Bard
Magellan AI
Google Analytics
“DataStu” [01:28]
Tableau
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets Jul 19, 2023

Show notes

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the secrets of the LinkedIn algorithm.
[00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside.
[01:37] Typical account types that get down-ranked and up-ranked.
[02:10] How the criteria changes per country and other factors that affect it.
[02:31] Topics you should talk about depending on your racial profile.
[03:17] The four levels that they use to rank content.
[03:50] Thoughts on the incentives that drive this.
[04:11] How our hosts would do things differently if they worked at LinkedIn.
[04:47] A case study that Eric looked at and the value of playing by the rules.
[05:16] Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn
Twitter
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Crazy Marketing Lesson We Learned From Expedia Jul 18, 2023

Show notes

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.

TIME-STAMPED SHOW NOTES:

[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
[00:39] Expedia conducted an experiment leading to improved results
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to use Bard to Come Up with Popular Marketing + Business Questions Jul 17, 2023

Show notes

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.

TIME-STAMPED SHOW NOTES:

[00:00] Introduction to using Bard for marketing and business questions.
[00:53] Using Bard to generate specific marketing questions for the current quarter.
[01:40] Refining questions for specificity and actionability.
[02:41] Exploring popular search marketing questions with Bard.
[03:17] The relevance of Bard's data and its age.
[03:40] Importance of focusing on high search volume questions for content creation.
[04:01] Using Bard to find popular search engine marketing questions.
[04:47] Considering indexed results to determine question relevance.
[05:13] Wrapping up and encouraging listeners to follow their YouTube channel.
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why In Person Podcasts Crush Online Podcasts Jul 16, 2023

Show notes

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore.

TIME-STAMPED SHOW NOTES

[00:00] Introduction to the topic: Why in-person podcasts crush online podcasts.
[00:18] Recording together after three years apart.
[00:26] Difference between online and in-person recordings.
[01:05] Impact of being physically present on storytelling and energy.
[01:45] Unique vibe of doing something live or in person.
[02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions.
[02:24] Stronger relationships were built with guests during in-person recordings.
[03:13] Value of building deep relationships and lifelong friendships through in-person podcasting.
[04:06] Difficulty in remembering online podcast recordings compared to in-person ones.
[04:19] Importance of genuine connections and helping each other out during in-person interactions.
[04:39] Eric's preference for watching full interviews in person over Zoom recordings.
[05:03] Encouragement to consider in-person recordings without disregarding online options.
[05:11] Outro and call to action: Rate, review, and subscribe!
[05:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!