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Latest Episodes:

Where We Would Start From Scratch Jul 05, 2023

Show notes

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.

TIME-STAMPED SHOW NOTES:

[00:16] Introduction to the topic and a lighthearted discussion about a special pillow
[01:24] Neil and Eric share their preferred content formats for starting from scratch
[02:46] Neil explains why he favors videos and how they help build audience connections
[03:49] The prominence of short-form videos and the benefits of creating long-form content
[04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience
[05:32] Wrapping up the episode and encouragement to rate, review, and subscribe

That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Much We Each Spend on Content Marketing Jul 04, 2023

Show notes

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Much We Each Spend on Content Marketing.
[00:33] The quantity and type of content we create each month.
[00:54] Our ideal daily output.
[01:28] What we use for email marketing management.
[01:45] The size of our video editing team.
[01:58] Our shared costs for the Marketing School podcast.
[02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
[03:27] How we use webinars to attract targeted leads and generate revenue.
[05:34] Why we’re running Twitter and Meta ads to drive more email signups.
[06:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
Beehiiv
Riverside

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The AI Video Editor That Will 10x Your Content Creation Jul 03, 2023

Show notes

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation
[00:15] What Opus Clip is and what it’s used for?
[00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential.
[01:00] The features that enable it to save users time in editing short-form videos.
[01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube.
[01:31] The time and money-saving benefits of Opus Clip.
[01:41] Our plan is to use it for reaction and longer-form videos.
[02:35] Why emphasis should be placed on content quality rather than production quality.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Clip
Thomas Ma on LinkedIn
Thomas Ma on Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Matters More Than Competency Jul 02, 2023

Show notes

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What matters more than competency?
[00:26] Why cultural fit is more important than competence.
[01:35] A recruitment story illustrating the significance of cultural fit.
[02:24] Core values at Eric’s company.
[04:02] Neil’s personal and professional core values.
[05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How MrBeast Smashed A New Video Record Jul 01, 2023

Show notes

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How MrBeast smashed a new video record!
[00:21] The premise of the video that outperformed his Squid Games video.
[00:44] MrBeast’s use of cameos and quick pacing.
[01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.
[01:28] Why this video is outperforming previous ones while indicating higher revenue potential?
[02:53] The metrics of MrBeast’s top-performing videos.
[03:34] His ability to keep viewers hooked.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on YouTube
Feastables
Apply for the Beverly Hills event, August 7-9

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why We’re Doing In-Person Podcast Again Jun 30, 2023

Show notes

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.
[00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.
[02:40] How in-person podcasting builds relationships.
[03:55] The way recording live podcasts helps you repurpose your content.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjA

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
The Joe Rogan Experience
Gary Vaynerchuk

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Rise of De-Influencers Jun 29, 2023

Show notes

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Rise of De-Influencers.
[00:28] What a de-influencer is.
[01:16] Why you don’t want de-influencers anywhere near your business.
[02:06] Exploring why there isn’t a way to defend yourself against de-influencers.
[02:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Right Way to Market an Event Jun 28, 2023

Show notes

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Right Way to Market an Event.
[00:27] How we’re marketing our next event in August.
[01:20] Advertising events and what platforms they do well on.
[02:57] The two ways to move ticket sales for your events.
[04:32] Why the most common event marketing techniques are not effective strategies?
[04:54] Reasons why the 30 days leading to an event are the most critical.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Evolve Events

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Find the Best Podcast to Advertise On Jun 27, 2023

Show notes

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to Find the Best Podcast to Advertise On.
[00:08] Magellan AI and how it helps with podcast advertising and analytics.
[01:34] Our favorite feature of Magellan AI.
[03:44] The cost of Magellan AI.
[04:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Magellan AI
Dreamhost
Microsoft
Shopify
HelloFresh

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Business Trends We Are Seeing For 2023 Jun 26, 2023

Show notes

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Business Trends We Are Seeing For 2023.
[00:24] Why businesses are cutting back on everything and rates are hiking.
[01:11] The hiring trends and the defensive stance businesses are taking.
[02:07] Why advertising isn’t growing like it was before.
[02:35] How people are preparing for these issues: AI and why it’s more efficient.
[04:20] Why podcasts are useful tools and why businesses are using them for marketing.
[06:03] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBE

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube! We are back with our live videos so go watch us!
Magellan AI
Dreamhost
Microsoft
Shopify

Leave Some Feedback: