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Latest Episodes:

The Decline of the CMO Role Sep 03, 2023

Show notes

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Decline of the CMO Role.
(00:23) An overview of how the role of CMO has been declining.
(00:42) The biggest challenges that CMOs are facing.
(02:13) How the CMO role needs to be reformed.
(02:35) A key example of a terrible CMO experience.
(04:09) The lack of trust in CMOs and what can be done to counteract this.
(05:31) Key skills that CMOs need to master in the coming years.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Real Value of Creating Your Personal Brand with Dan Fleyshman Sep 02, 2023

Show notes

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - Why authentic content is the way to go
(03:00) - Don’t overthink your content creation strategy
(04:30) - Why collaboration is the most effective way to grow on social media
(06:23) - Why building your personal brand is crucial
(07:58) - Personal brand is also about emotional attachment

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube Sep 01, 2023

Show notes

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
(00:04) Some context on our Marketing School YouTube channel.
(01:08) Why you shouldn’t compare your subs to other channels.
(01:38) A breakdown of our growth rate and what our numbers are looking like.
(02:08) What we have been doing to compound our growth rates.
(03:49) The value of sharing screens when your content is educational.
(04:29) Our approach to optimizing thumbnails.
(05:33) What our retention rates are.
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth) Aug 31, 2023

Show notes

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.

TIME-STAMPED SHOW NOTES:

[00:00] - Who is Blake Rocha (mrfourtoeighth)
[03:11] - How did Blake Rocha become so successful in building his brand and business?
[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
[05:53] - Creators don’t know how to monetize their brand correctly
[06:36] - Creating a business around your content
[07:09] - Build a business around your lifestyle, not the other way around
[07:54] - From content consumer to content creator

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Best Way To Do Paid Media Is… Not To Do Paid Media?! Aug 30, 2023

Show notes

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
[00:30] A breakdown of how the marketing landscape is shifting.
[01:03] The highest leverage point in paid marketing.
[02:01] Finding a balance between marketing and content.
[02:33] Steps to reach your full marketing potential.
[03:05] What you should be focusing on: soft content marketing.
[04:01] Why optimizing your creative content is essential.
[05:22] Advice for enhancing your creative content.
[06:11] The high-risk, high-reward nature of advertising.
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Harmon Brothers and Chamber Media

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Right Way To Get Better at Marketing ASAP Aug 29, 2023

Show notes

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the right way to get better at marketing ASAP.
[00:22] Learning marketing by trial and error.
[00:30] Highlights from the book Scaling People.
[01:00] Always strive to implement what you have learned.
[01:19] The value of speaking to experts in the space.
[02:00] Using tools to find your marketing niche.
[02:24] Marketing lessons from older brands.
[03:35] Setting aside a budget for exploring marketing strategies.
[03:52] Qualities that make billionaires masters of marketing.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check the book Scaling People

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Hormozi Ultimate Offer #2548 Aug 28, 2023

Show notes

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.

TIME-STAMPED SHOW NOTES:

[00:00] - Alex Hormozi’s newest book $100M Offers
[01:30] - The Hormozi Ultimate Offer
[02:22] - Alex Hormozi gave away his courses for FREE
[03:08] - What can you learn from Alex Hormozi’s book launch
[03:45] - This is how you build something big for the long-term

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

This Could Replace All Regular Social Media Posting Aug 27, 2023

Show notes

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: this could replace all regular social media posting.
[00:12] An overview of Castmagic software.
[01:09] How Castmagic is disrupting the industry.
[02:09] Leveraging Castmagic to automate social media posts.
[02:45] The amount of time Castmagic can save you.
[03:04] Making use of AI to optimize productivity and save money.
[03:31] Another feature of Castmagic: Magic Chat.
[04:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check out Castmagic

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Zero-Click Marketing the Future? Aug 26, 2023

Show notes

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: is zero-click marketing the future?
[00:48] Recap of the zero-click concept.
[02:05] Insights from an intriguing article on zero-click marketing.
[03:05] Embracing the future: the rise of zero-click marketing.
[03:20] Leveraging zero-click marketing for brand building.
[03:44] An overview of zero-click marketing trends.
[04:18] Why social media posts need to be native to the platform.
[05:14] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Rand Fishkin on X and LinkedIn
‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work? Aug 25, 2023

Show notes

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.

TIME-STAMPED SHOW NOTES:

[00:00] - Leila Hormozi’s life and business update
[04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations
[12:07] - This is how you pass a Leila Hormozi job interview
[13:26] - This is how Leila Hormozi fires employees
[16:45] - How Leila Hormozi deals with the most difficult situation as a CEO
[21:10] - Leila Hormozi's view on creators trading reputation for views
[24:00] - The real Leila Hormozi behind the camera
[28:30] - Leila Hormozi on content creation
[30:20] - Mozi Talent: How to create and operate a talent funnel
[36:20] - Creating an effective job hiring ad to find the best candidate
[39:30] - Leila Hormozi on hiring high-level performers for your company
[43:00] - How Leila Hormozi upholds her people's accountability based on her core values
[50:00] - Leila Hormozi’s mission for Acquisition.com
[52:50] - The most common misconception with Alex Hormozi and Leila Hormozi
[53:30] - Leila Hormozi’s approach to education
[57:06] - Leila Hormozi’s advice for founders
[59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’.