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Latest Episodes:

How Experimenting with AI Tools Led to Better Results with Thomas Ma Sep 23, 2023

Show notes

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

(00:00) - This AI tool will make your content production 10x easier
(03:10) - ElevenLabs is one of the most powerful AI speech tools today
(04:20) - Use Google Bard to create the storyboard of your video content
(06:30) - Find out if you should integrate specific AI tools into your company
(07:33) - Experimenting with AI to get better results

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Podcasts Expand Drastically Sep 22, 2023

Show notes

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Podcasts Expand Drastically.
(00:13) How many people listen to podcasts in the US every week?
(01:30) A couple of creators who have successful podcasts.
(02:49) Why now is a good time to jump into the podcast game.
(03:30) Some tips for starting your podcast today.
(03:48) The importance of having experience and researching before starting a podcast.
(04:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr Sep 21, 2023

Show notes

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.

TIME-STAMPED SHOW NOTES:

(00:00) - Tamara Loehr talks about her best practices in business
(03:52) - How AI will affect psychology around sales
(05:43) - Tamara Loehr talks about how she mentors businesses
(07:39) - Tamara Loehr’s learning management system process for marketing
(08:25) - Creating and managing an offshore team practices
(09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment

Go to https://www.marketingschool.io to learn more!

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Creator Economy 2.0 Sep 20, 2023

Show notes

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Creator Economy 2.0.
(00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play.
(01:26) Number one: Creator power law.
(01:35) Number two: Battle for the bio link.
(01:51) Number three: The Graduation problem.
(02:11) Number four: Algorithmic feast and famine.
(02:27) Breaking down each of these dynamics at play.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Go follow Andrew Chen!
Andreessen Horowitz.
Substack.
Threads.
X.

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada Sep 19, 2023

Show notes

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

(00:00) - Why behavioral analytics are the best metrics for marketing
(02:55) - The best data source to understand your consumers
(03:57) - Understanding the visibility of your product and key call to action
(05:03) - Understanding your customers to 10x your conversion
(06:06) - Finding out where the lag is in your conversion flow
(08:33) - Understand your audience through their behaviors with your website
(10:30) - This is how you can get 100% customer satisfaction

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Warren Buffett Way of Thinking About Your Content Sep 18, 2023

Show notes

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: how to think about your content like Warren Buffett.
(00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.
(00:52) Applying this principle to the world of content.
(01:20) How uploading content on a trending topic yields results.
(02:01) Finding the content box in which you belong.
(02:18) What happens when you stop focusing on what you love and what you excel at.
(02:56) The noise canceling software Neil is using to block out construction noise.
(03:28) Where you are most likely to find your edge.
(03:58) How they have recently acquired other agencies and why.
(04:35) Why Eric’s content box is podcast interviewing.
(05:01) Figuring out what works for you and sticking with it.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Krisp
Dentsu
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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Using Generative AI to 10x Your Email Open Rate with Larry Kim Sep 17, 2023

Show notes

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

(00:00) - Larry Kim's key insight on his business success journey.
(02:26) - Larry Kim's expertise in using data and generative AI perfectly.
(03:20) - Combining the best elements of inbound and outbound email marketing
(05:20) - Here’s where you can get your data sources (not what you’re thinking)
(06:15) - Email deliverability tools you don’t know to increase open rates
(08:37) - Here's how to maximize AI for email marketing

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Eric Learned From All In Summit Sep 16, 2023

Show notes

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023.

TIME-STAMPED SHOW NOTES:

(00:00) - Eric talks about The All-In Summit 2023
(01:00) - Why you should also consider hosting your events at a university
(01:42) - Who attended The All-In Summit 2023
(02:56) - MrBeast and Elon Musk | The All-In Summit 2023
(03:50) - Eric Siu’s 5 biggest takeaways
(05:46) - Ray Dalio | The All-In Summit 2023
(06:04) - Recession is imminent

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Experience Speaking at HubSpot's INBOUND Conference Sep 15, 2023

Show notes

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.

TIME-STAMPED SHOW NOTES:

(00:00) - Neil Patel talks about HubSpot's INBOUND 2023
(01:00) - Should you leverage AI more effectively instead of hiring more marketers?
(02:11) - How to strive when everyone is using AI Marketing
(03:03) - How big is HubSpot's INBOUND 2023 conference
(04:35) - Check out Peech-ai.com

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Secrets Behind the X Algorithm Sep 14, 2023

Show notes

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: the secrets behind the X algorithm.
(00:08) Neil confesses that he does not know what is behind the new algorithm.
(00:15) A new feature where blocking people from seeing your posts is no longer possible.
(00:35) The difference in engagement between a like and a reply.
(01:50) Why you should add context whenever you are reposting.
(01:58) Why changing your account to creator type is a wise precaution.
(02:07) Using more media in your posts in response to X’s categorization.
(02:24) Creating bookmark-worthy posts which supersede replies and engagement.
(02:38) Posts about trending and popular topics.
(02:58) Types of content that will not be boosted.
(03:38) The key to success on X.
(03:49) What most people are doing wrong on social media.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!