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Latest Episodes:

Humans Using AI Outperform Humans Without AI by a LOT (Case Study) Oct 03, 2023

Show notes

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study).
(00:07) The issues that arise when you use AI without human intervention.
(00:29) An overview of the case study on using AI to augment your work.
(02:41) How people overestimate AI in the short term and underestimate it in the long run.
(04:14) A breakdown of the numbers within the Harvard case study.
(05:02) Discerning between the three different forms of AI.
(05:38) Examples of practical use cases for AI that you may not have heard about.
(07:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
'Centaurs and Cyborgs on the Jagged Frontier'
'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality'
ChatGPT
ChatGPT 4
Sol Rashidi on LinkedIn

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

X Turns To Google To Sell Ads Oct 02, 2023

Show notes

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: X Turns To Google To Sell Ads.
(01:14) Why a partnership with Google is so beneficial for X, financially?
(01:43) The factors that could make this a more risky move for Google.
(03:06) Why this partnership is advantageous for both companies in the long run?
(03:30) How this could make X ads more expensive over time.
(04:14) Why you should go and try advertising on X.
(04:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why B2B Creators Are The Next Big Thing Oct 01, 2023

Show notes

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why B2B Creators Are The Next Big Thing.
(00:30) Gaps within the B2B marketing space.
(01:20) Opportunities and growth that content creation provides.
(01:40) Possible reasons for a lack of B2B creator content.
(02:22) Leveraging content for growing a B2B business.
(02:50) The future of B2B content creation.
(03:25) Advice to ensure your content is effective for B2B.
(03:52) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Growing Trends With Businesses (Shopify, Flexport, etc.) Sep 30, 2023

Show notes

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Growing Trends With Businesses.
(00:50) Benefits of focusing on your company’s mission.
(01:40) The role of interest rates on your company’s growth.
(02:33) Challenges of the current market.
(03:56) Doubling down on what is working and cutting the fat.
(04:33) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Shopify
Flexport

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Coca-Cola's New Marketing Formula Sep 29, 2023

Show notes

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Coca-Cola's New Marketing Formula.
(00:11) Takeaways from a Wall Street Journal article on the subject.
(00:41) An overview of Coca-Cola’s new marketing strategy.
(02:03) Focusing on the core of the business and its values.
(02:33) What makes Coca-Cola’s marketing approach innovative?
(03:01) Important takeaways from their marketing strategy.
(03:33) Coca-Cola’s focus on event-based marketing.
(04:36) Why traditional marketing approaches are still relevant.
(05:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Coca‑Cola
‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’
AnyRoad

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu Sep 28, 2023

Show notes

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.
(00:38) AI tools that Eric and Neil use to save time and boost marketing performance.
(02:51) The problem with a lot of AI tools out there when it comes to content quality.
(04:47) Reasons that people tend to overestimate what AI can do for them in the short run.
(05:54) Why Eric believes that agencies will boom in the next decade thanks to AI.
(06:29) Thoughts on AI from the recent 2023 All-In Summit.
(07:54) The limitations of using AI for content creation versus analytics and data.
(12:02) Successful ways that we’ve used AI to create basic tools.
(13:40) Three types of AI: automated, augmented, and artificial intelligence.
[16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches.
(20:05) What AI can enable you to do now and in the future.
(20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.
(23:16) Why do independent thinkers with first-hand experience achieve maximum success?
(24:30) Advice for expanding your AI use cases: think bigger!
(25:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
All-In Summit 2023
INBOUND Conference
Peech AI
Opus Pro
Bard
Castmagic
Midjourney
ChatSpot
Ubersuggest
Delphi
Backlinko
‘Google’s 200 Ranking Factors: The Complete List (2023)’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Deion Sanders Effect Sep 27, 2023

Show notes

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing

TIME-STAMPED SHOW NOTES:

(00:00) - How much does Deion Sanders make in a year?
(00:30) - 'The Deion Sanders Effect,' and who is he
(01:56) - Why is Deion Sanders so influential?
(03:12) - What can we learn from Deion Sanders from a marketing standpoint?
(05:28) - Influencer marketing is not all about promotion
(06:54) - The average NFL coach's salary
(07:43) - How did Fashion Nova grow their profit

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Deestroying Is Reshaping The NFL Sep 26, 2023

Show notes

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Deestroying Is Reshaping The NFL.
(00:15) Background on Deestroying and how he has disrupted the NFL.
(01:15) What makes his videos entertaining and innovative?
(01:48) Another example of an industry disrupter.
(02:25) Neil offers his perspective on Deestroying and his viral content.
(03:03) Brand-building lessons we can learn from Deestroying.
(04:08) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
The Subtle Art of Not Giving a F*ck.
Deestroying on YouTube

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Terrible Policies Will Kill Your Business Sep 25, 2023

Show notes

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Terrible Policies Will Kill Your Business.
(00:10) Eric shares his terrible policy experience.
(01:05) Why the customer experience is essential for your business.
(01:56) Customer experience lessons from the 2023 All-In Summit.
(03:10) Whether All-In Summit attendees were satisfied with the event.
(03:35) Focusing on long-term goals instead of making quick money.
(04:10) Key takeaways from the book, $100M Leads.
(04:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
All-In Summit 2023
$100M Leads

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Right Way to Win at YouTube in 2023 Sep 24, 2023

Show notes

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Right Way to Win at YouTube in 2023.
(00:32) Why do you have to create content that causes a lot of engagement?
(00:51) Why do you need to create new content that hasn’t already been talked about?
(01:13) The importance of optimizing for keywords.
(01:49) How creating content in multiple languages (using AI) helps you do well on YouTube.
(02:43) Why producing good quality content that has good 30-second retention is important?
(03:37) The questions you need to ask yourself before publishing YouTube content.
(03:03) The rise in popularity of short-form content.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!