Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Marketing Secrets for 2024 Oct 23, 2023

Show notes

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Marketing Secrets for 2024
(01:01) Programmatic SEO and AI-enhanced content
(02:39) Testing Amp emails for better conversions
(04:43) LinkedIn influencer ads and AI-driven ad creation
(07:01) Using barter deals for speaking engagements
(07:57) Following up with leads from conference talks
(08:25) Webinars are still effective for B2B and B2C marketing
(08:53) Selling lower ticket offers in quantity for better performance
(09:05) The importance of having a good offer for marketing success
(09:24) SEO traffic gains from updating old content
(10:09) 98% of monthly articles are updates
(10:31) Wikipedia's model of updating old pages
(10:53) Email newsletters as a valuable business strategy
(11:15) Building relationships through newsletters and ads
(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
HubSpot
AMP Emails
Linked Ads

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Are Healthy SEO Growth Rates? Oct 22, 2023

Show notes

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Healthy SEO growth rates
(00:08) Definition of SEO growth rates and examples of growth percentages
(00:51) Analysis of three companies' annual growth rates
(03:36) Discussion on the strength of one to four X growth
(04:38) Feedback on the article and the need for more data
(05:04) Lesson on content marketing and the importance of going all in
(05:26) Request for more data in future studies
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sleep Foundation
DoorDash
Tinybird

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Netflix's Genius Instagram Strategy Oct 21, 2023

Show notes

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.

TIME-STAMPED SHOW NOTES:

(00:01) Today’s topic: Netflix’s genius Instagram strategy.
(00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost.
(00:57) The different Instagram accounts linked to Netflix.
(01:55) Leveraging Instagram pods for growth.
(02:20) Replicating social accounts based on different countries and languages.
(02:50) The Instagram strategy: 3 Steps to follow according to David Park.
(03:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

David Park X (Tweet)
Netflix
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

MasterClass Takes a Crash Course in Frugality Oct 20, 2023

Show notes

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality.
(00:08) How much money MasterClass has raised and what they do.
(01:25) We look at an article from The Information about MasterClass.
(02:17) We talk about why spending more money won’t necessarily make you more money.
(04:00) What MasterClass is learning: getting a lot done with a lot less.
(04:25) Looking at Twitter as an example.
(04:49) Amazon’s Two Pizza Team Rule.
(05:55) Why do you have to look at things from an ROI angle?
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
‘MasterClass Takes a Crash Course in Frugality’ from The Information
MasterClass

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal Oct 19, 2023

Show notes

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal.
(00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages!
(00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators.
(00:58) Why a lot of these tools will (continue) to be free.
(01:20) Check out our last episode on The Trap of Product-Led Growth (PLG).
(01:35) We explain how ChatGPT has gone multimodal.
(03:15) Bringing this up from a marketing standpoint.
(03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money?
(04:30) A look at the new Google Bard and why we think it’s better than ChatGPT.
(06:15) What to keep in mind when you’re using these AI tools.
(06:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Brask and Rask translators.
Google Bard Updates.
Listen to Episode 2584 on The Trap of Product-Led Growth.
ChatGPT.

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Trap of Product-Led Growth Oct 18, 2023

Show notes

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Trap of Product-Led Growth.
(00:04) What product-led growth is and what are some successful examples of it?
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.
(04:45) A case study of a company that successfully avoided the PLG trap.
(05:08) Remember: the marketing tactics are highly variable!
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

‘How Software Companies Can Avoid the Trap of Product-Led Growth’
MongoDB
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

LinkedIn's Genius New SEO Strategy? Oct 17, 2023

Show notes

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.
(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
(03:16) Reasons that we think this prolific growth might not last.
(03:24) Why more traffic doesn’t necessarily mean more revenue.
(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tim Soulo's post about LinkedIn's SEO strategy
Ahrefs
SimilarWeb
LinkedIn Collaborative Articles
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How NFL Players Are Raking In The Dough As Creators Oct 16, 2023

Show notes

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
(01:20) The importance of building your audience and monetizing it.
(01:55) Reasons that we believe we’re going to see a rise in B2B creators.
(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
(04:09) Why you don’t need to be an NFL player to leverage your audience.
(05:14) Figuring out what you’re passionate about first, then growing your audience.
(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The New Heights Show with Jason and Travis Kelce
Mark Manson
The Subtle Art of Not Giving a F*ck
Jake Paul
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Blog Posts the Best SEO Strategy Today? Oct 15, 2023

Show notes

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today?
(00:05) An overview of Peter Caputa’s LinkedIn post.
(00:30) Why SEO is increasingly a rich man’s game.
(01:29) Neil’s advice on how to elevate your SEO strategies.
(04:13) How the quality of content has improved and how to adapt.
(05:16) The good news about blog posts and what you can do to stand out.
(07:03) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Peter Caputa on LinkedIn
Peter Caputa's LinkedIn post
UberSuggest

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez Oct 14, 2023

Show notes

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.

TIME-STAMPED SHOW NOTES:

(00:00) Codie Sanchez thinks the dream of retirement for people is gone
(02:21) Codie Sanchez’s personal mission and why
(06:20) This is how smart and rich people manage assets and investments
(07:40) Codie Sanchez’s unique skills and realizations as a founder
(11:34) The mentality behind being scared to start a business
(14:00) How you should manage conflicts in a relationship
(19:30) How Codie Sanchez manages her emotions
(22:25) How Codie Sanchez grew her audience, brand, and business through content strategy
(26:24) The benefits of being “famous”
(28:12) Codie Sanchez thinks monopolies are unhealthy for the economy
(28:40) Codie Sanchez talks about Blackstone Inc.
(32:26) How Codie Sanchez built her audience from 0 to 1 Million
(39:23) Why Codie Sanchez’s favorite asset is her Newsletter
(42:09) How Codie Sanchez is growing her newsletter subscribers
(47:11) Codie Sanchez’s step-by-step content process strategy
(53:20) The latest numbers of Codie Sanchez’s holding company
(01:01:25) The book Codie Sanchez is planning to launch
(01:05:48) Eric Siu and Codie Sanchez talk more about work operations.
(01:08:28) The problem with buying businesses
(01:15:25) Three types of operators for your company
(01:28:53) Codie Sanchez’s learning stack right now
(01:33:55) B2C Marketing is always ahead of B2B
(01:38:01) Buy businesses with existing operations
(01:39:07) How to find Codie Sanchez Online