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Latest Episodes:

Apply Pressure or Feel It Nov 12, 2023

Show notes

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Apply Pressure or Feel It
(00:05) Applying pressure is important in business and leadership roles.
(01:30) Different businesses have different levels of pressure.
(02:59) Pressure is necessary for personal satisfaction and growth.
(03:31) Dealing with tough situations and letting go of unfit employees.
(04:35) Example of a business that stopped applying pressure and suffered.
(05:03) No pressure, no diamond - results require pressure.
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Hard Thing About Hard Things and Ben Horowitz

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Diving Deeper on the LinkedIn UGC Strategy Nov 11, 2023

Show notes

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy
(00:29) LinkedIn UGC strategy explained
(01:36) LinkedIn gamifies UGC with badges
(02:20) Importance of focusing on KPIs and revenue
(03:26) Traffic vs. revenue in marketing
(04:10) Importance of traffic and conversions
(04:55) Applying AI and programmatic SEO to content
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Olga Andrienko’s post

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What should we talk about next? Please let us know in the comments below
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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts Nov 10, 2023

Show notes

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
(00:30) Discussion about GameStop's acquisition of FaZe Clan
(00:38) Mention of a company called Better and its acquisition
(00:53) Introduction to Hello Bello, a diaper company
(01:17) Hello Bello's financial struggles and liabilities
(02:22) Non-private equity-backed companies performing well
(03:16) Founder-led businesses thrive in tough times
(04:13) Founders stepping back into their businesses
(04:52) Fire sale prices and lack of VC investments
(05:43) Caution when buying at fire sale prices due to hidden costs
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

GameStop just bought Phase Clan for $17 million
Hello Bello filed for bankruptcy

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Your Customer Service Is Your Marketing Nov 09, 2023

Show notes

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Your Customer Service Is Your Marketing
(00:45) Discussion of a negative customer service experience with Ahrefs.
(01:59) Neil expresses frustration with being penalized for using a product.
(02:59) Comparison of customer reactions to price increases for different services.
(03:35) Importance of differentiation and customer loyalty in pricing decisions.
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Jason Mills’ post on Ahrefs
Ahrefs

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal Nov 08, 2023

Show notes

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.

Watch the full interview on YouTube: Leveling Up with Eric Siu

TIME-STAMPED SHOW NOTES:

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

(00:00) - Ali Abdaal’s Journey from $2 to $5 Million
(01:42) - Ali's business model: 99% free content, 1% paid courses.
(03:19) - Ali's advice for finding your style and niche on YouTube.
(06:33) - You shouldn’t rely solely on YouTube's organic reach.
(08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali.
(12:09) - How to grow your email list organically
(15:43) - Unexpected success and revenue from the live cohort courses
(20:39) - Ali explains the structure and benefits of their $5,000/year program.
(21:28) - Ali shares his concerns about charging for a mastermind.
(26:02) - Ali talks about his early ventures into making money online
(28:13) - Ali defines what a “feel good” business is
(30:17) - Ali plans to create a productivity course and explore equity partnerships
(31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel.
(32:30) - Ali Abdaal talks about his book "Feel Good Productivity".
(39:38) - Ali Abdaal discusses his weekly vlog experiment
(42:45) - Simplifying productivity with GPS (goal, plan, system)
(46:21) - Ali Abdaal talks about his “Why” in life
(47:26) - Find Ali Abdaal online

Subscribe to Ali Abdaal's YT Channel

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Spend on Marketing the Right Way Nov 07, 2023

Show notes

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Spend on Marketing the Right Way
(00:14) Discussion on the importance of being profitable in marketing
(01:19) The best way to scale marketing is slow and steady
(03:12) The need for discipline and efficiency in marketing
(03:55) Scaling up marketing requires a gradual approach
(04:21) The benefits of slow and steady marketing
(04:45) The importance of being smart and avoiding pitfalls
(05:18) Buying cheap attention in the current economy
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Ads and Meta Ads
AppSumo

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Get Out of YouTube Jail (is there one?) Nov 06, 2023

Show notes

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
(00:30) Story of a friend who broke out of YouTube Jail
(01:23) Theory of YouTube wanting to see consistency and ad revenue
(03:15) Importance of engagement metrics and quality content
(04:30) YouTube becoming more selective due to increased competition
(04:43) Mr. Beast's slow growth to 10,000 subscribers
(05:18) Recognition and reward for consistent value and quality
(05:49) Example of publishing high-quality videos to break out
(06:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

MrBeast YouTube

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

This Will Crush Your Marketing if You Don't Take It Seriously Nov 05, 2023

Show notes

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously
(00:22) Building a culture of experimentation is crucial for marketing success
(01:41) Continual testing and retesting is necessary for long-term success
(04:38) Founders have more influence in driving marketing experimentation
(05:30) Legacy issues can slow down implementation as a company grows
(06:44) Adapting marketing strategies in different countries can be challenging
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Powerhouse Role That Is Growing in Popularity Nov 04, 2023

Show notes

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity
(00:19) Neil guesses the role: Chief of Staff
(01:19) Eric talks about Matt Moshari's book "The Great CEO Within"
(02:20) Eric hires a Chief of Staff and explains the benefits
(03:26) Eric explains the top three reasons to hire a Chief of Staff
(04:54) Neil considers hiring a Chief of Staff in the future
(05:18) Neil discusses the possibility of needing a Chief of Staff
(06:02) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Behind the Scenes Business Trends We Are Seeing Nov 03, 2023

Show notes

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES: