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Latest Episodes:

The Sites That Dominate Affiliate Rankings Nov 23, 2023

Show notes

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Sites That Dominate Affiliate Rankings
(00:29) Explanation of what product review affiliates are
(01:16) Reddit's dominance in product review rankings
(01:55) Quora’s significant jump in popularity
(02:49) Forbes' focus on affiliate revenue and content updates
(03:26) Importance of updating existing content for higher ROI
(04:45) Neil Patel's team's monthly updates strategy
(05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter
(05:27) Hypothesis on Reddit's ranking and monetization strategies
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ViperChill Post on X

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why TikTok Shops Might Be The Next Big Opportunity Nov 22, 2023

Show notes

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity
(00:23) One out of ten Americans will buy something on TikTok shop this year
(01:05) Discussion on the growth rate of social buyers on TikTok
(02:26) Importance of considering selling products on TikTok shop
(03:00) Opportunities on other social channels like Pinterest
(03:40) Building relationships and being a middleman for TikTok shops
(04:33) Not suitable for all businesses, especially B2B and high-ticket items
(05:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Greg Isenberg Post

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Amazon's fastest new growing business segment… Nov 21, 2023

Show notes

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Amazon's fastest new growing business segment…
(00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising
(00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services
(01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion
(01:25) Discussion on how Amazon is becoming an ad platform
(02:00) Neil disagrees and says Amazon is a holding company
(02:50) Future of Amazon: more ads, more fees; future for sellers: less margin
(03:14) Neil explains the advertising opportunities within Amazon's movies and shows
(04:19) Neil discusses the popularity of Amazon Prime and its TV version
(05:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

CNBC article on Amazon’s advertising revenue

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What you can learn from Sam Altman's Ouster Nov 20, 2023

Show notes

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What you can learn from Sam Altman's Ouster
(01:16) Importance of founder DNA and passion in a company
(02:38) The negative impact of replacing a founder with a hired CEO
(03:28) The need for founders to have control over the board
(05:06) The potential growth and importance of founder leadership in OpenAI
(05:57) Speculation on the achievement of artificial general intelligence at OpenAI
(06:47) Speculation on the relationship between Sam Altman and Ilya
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Struggling To Grow On Social Media? Use This Analogy Nov 19, 2023

Show notes

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
(00:01) An analogy for growing on social media: be an employee.
(01:34) Social networks don't work for you, you work for them.
(02:39) Consistency and effort are required for success on social media.
(03:22) Figure out the type of content that social networks want.
(04:00) Social networks prioritize ad revenue over organic reach.
(04:24) Leverage ads creatively to generate revenue and build followers.
(05:09) Create unique and personal content for better long-term results.
(05:42) Start by focusing on one channel and then scale.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Russel Brunson’s Podcast
Chamath Palihapitiya’s Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Here's What The Top YouTubers Taught Us About YouTube Marketing Nov 18, 2023

Show notes

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing
(01:07) Subscribers don't matter, good videos get views
(02:29) Consistency and quality are key to YouTube's success
(03:44) YouTube is a commitment, not a quick win
(04:12) Producing hit content leads to viral growth
(05:19) Different content types drive different results
(05:51) Importance of compelling thumbnails and headlines
(06:59) Learning from successful YouTubers like Russell Brand
(07:28) Diversify marketing channels but not businesses
(08:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

George Gammon’s YT channel
Russell Brand’s YT channel

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Eric's Experiment with LinkedIn Thought Leader Ads Nov 17, 2023

Show notes

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
(01:01) Results of a $500 test with LinkedIn Thought Leader Ads
(02:26) LinkedIn Thought Leader Ads are effective for soft conversions
(03:37) Changing the profile URL to drive website visits
(04:33) Soft conversions work better than hard conversions on LinkedIn
(04:59) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn Thought Leader Ads

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Sahil Bloom’s #1 Advice to All Content Creators Nov 16, 2023

Show notes

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
(02:50) - No growth hacks, just countless hours of writing
(05:40) - Importance of creating content based on real experiences
(08:31) - Adapting to algorithm changes and finding what works
(09:25) - Sahil Bloom's growth on Twitter in the first year
(11:33) - Sahil Bloom's morning routine for creating content
(13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
(16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
(20:29) - The role of Holdco in building and launching businesses
(23:06) - The difficulty of scaling without a business background
(25:51) - The risks and challenges of income share agreements

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What We Are Seeing With AI SEO Right Now Nov 14, 2023

Show notes

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What We Are Seeing With AI SEO Right Now
(00:40) Increase in the creation of Q&A pages on websites
(01:03) Shift in AI content creation strategies involving more human intervention
(02:05) LinkedIn's UGC content and compounding traffic
(02:33) Rising trend of programmatic SEO and the need for QA
(03:21) Negative impact of AI-based content on fashion site's traffic
(03:58) Negative impact of AI-based content on auto site's traffic
(05:08) Importance of QA and accurate content in AI SEO
(05:43) AI-enhanced content and updating existing content
(06:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Shoppers Expected to Spend the Same or More This Holiday Season Nov 13, 2023

Show notes

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!