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Latest Episodes:

How We're Changing Up Marketing School in 2024 Dec 13, 2023

Show notes

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How We're Changing Up Marketing School in 2024
(00:26) Evolution of the podcast from daily short episodes to longer episodes
(03:13) The new format and template for Marketing School episodes
(04:15) Adapt and improve content based on market needs
(04:32) Importance of collaborations and cross-pollination for podcast growth
(05:27) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Reddit Goes From 69M Visits/Mo To 200M Visits/Mo Dec 12, 2023

Show notes

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
(00:13) Reddit's historical lack of growth in organic traffic
(01:15) Factors contributing to Reddit's recent increase in organic traffic
(02:26) Potential impact of AI-generated content on Reddit's success
(03:03) Importance of curated and voted UGC for SEO
(03:46) Google's focus on verifying the authenticity of content
(04:30) The significance of experience, expertise, authority, and trust
(05:04) Actionable steps to demonstrate double eat for SEO success
(05:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Chris Long’s Post

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) Dec 11, 2023

Show notes

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
(00:49) Discussion on the mass appeal of Stephen Bartlett's content
(02:25) Neil Patel's experience with specific content and monetization
(03:06) Stephen Bartlett's process of testing thumbnails and headlines
(03:36) Stephen Bartlett's initial investment in ads to drive views
(04:21) Stephen Bartlett's rise in popularity in recent years
(04:40) Importance of creating controversial content for mass appeal
(05:04) Comparison between Stephen Bartlett and Sam Sulak's views
(05:19) Different approaches to building brand affinity
(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Steven Bartlett's YouTube

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why You Don't Have an Audience Dec 10, 2023

Show notes

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why You Don't Have an Audience
(00:19) Importance of creating unique and fresh content
(01:20) Unique examples of content that helped individuals gain reach
(02:18) The time and consistency required to grow an audience
(03:22) The need to focus on a specific vertical and try new things
(04:25) The importance of providing unique insights and data
(05:08) Starting out by sharing personal journey and experiences
(05:34) Conclusion and call to rate and review the episode
(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) Dec 09, 2023

Show notes

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
(00:27) Description of Sam Sulek's unconventional YouTube strategy
(01:37) Unique aspects of Sam Sulek's videos
(02:48) Discussion about Sam Sulek's viewership and subscriber count
(03:23) Lessons learned from Sam Sulek's success
(05:02) Final thoughts and call to action for podcast
(05:17) Conclusion and podcast rating request
(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Sam Sulek’s YouTube

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What's Old in Marketing Is New Again, and What's New Is Old Dec 08, 2023

Show notes

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old
(00:04) Direct mail as a marketing strategy
(00:59) Conversion rates increase with "sign in with Google"
(01:39) Privacy concerns decrease conversion rates
(02:19) Market conditions change, continuous testing required
(03:25) Direct mail and newsletters as old strategies
(04:06) Maximizing lifetime value of customers
(04:35) Don't assume what works for others will work for you
(04:41) Issues with using Chat GPT for content creation
(05:31) Conclusion and call to action
(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Deal with Ad Fatigue Dec 07, 2023

Show notes

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Deal with Ad Fatigue
(00:00) Introduction to ad fatigue and its impact on performance
(00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates
(01:31) Importance of changing up creatives and increasing their number
(02:48) Expanding targeting to reach a wider audience
(03:46) Utilizing different ad formats for lower costs
(04:30) Testing new creatives, landing pages, and audiences
(04:57) Remarketing to people who saw the ad but didn't convert
(05:06) Using logical ads as an alternative approach for remarketing
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Neil & Eric Are Going Harder on Written Content Now Dec 06, 2023

Show notes

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why Neil & Eric Are Going Harder on Written Content Now
(00:00) Introduction to the topic of focusing on written content
(00:07) The ease and speed of creating written content
(00:26) The advantage of quickly testing and tracking traction on Twitter
(01:09) The additional work and time required for creating video content
(01:46) The strategy of using successful written content to create blog posts and videos
(02:26) Leveraging written content on LinkedIn for increased reach
(03:02) The organic reach and trust-building potential of written content
(03:54) Recognizing the need to double down on writing skills
(04:40) The high-quality audience on Twitter and LinkedIn
(05:16) Recommendation to focus on written content for 2024
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The TikTokification of Everything Dec 05, 2023

Show notes

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The TikTokification of Everything
(00:32) Examples of Instagram and other platforms copying TikTok features
(01:31) The ease of copying and replicating in the business world
(02:12) Copying as a way of learning and iterating
(02:45) Examples of Instagram stories being copied by other platforms
(03:06) The limited success of WhatsApp stories
(03:54) The importance of capitalizing on current trends
(04:04) Encouragement to start copying more in marketing
(03:54) Giving credit and creating new ideas based on others
(04:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Creativity Faucet Concept (This Will 10x Your Content) Dec 04, 2023

Show notes

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content)
(00:49) The benefits of using the creativity faucet to clear your mind
(01:57) Using reading as a way to generate creative ideas
(02:54) Using Twitter to test and generate content ideas
(03:39) Importance of warming up your brain before creating content
(04:26) Making the creativity faucet a recurring habit
(04:50) Consistency and practice are key to improving content creation
(05:10) Learning from and applying ideas from other creators
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!