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Latest Episodes:

The Best Paid Acquisition Channels for Newsletters Oct 13, 2023

Show notes

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.
(00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.
(01:21) An overview of the best ad sources for newsletters.
(03:15) Why do you need to make sure your newsletter doesn’t suck.
(03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.
(04:55) Strategies for buying low-priced ads.
(05:48) Why you should experiment and take ad ratings into account.
(08:38) The downsides of email co-registration.
(09:04) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
The Hustle
Morning Brew
‘The Best Paid Acquisition Channels For Newsletters’
Matt McGarry on X
Newsletter Operator
GrowLetter
Beehiiv

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Often Should Content Be Updated? Oct 12, 2023

Show notes

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Often Should Content Be Updated?
(00:20) Why it’s so important to update your content regularly.
(00:54) The benefits of updating content versus generating new content.
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
(02:16) Using Google Search Console to find the ideal balance for updating your content.
(03:34) How Forbes is leveraging the power of domain authority.
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Google Search Console
Ahrefs

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck) Oct 11, 2023

Show notes

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.

TIME-STAMPED SHOW NOTES:

(00:00) - Mark Manson on the self-help industry
(03:00) - Mark Manson's YouTube channel growth
(03:39) - YouTube is the most important platform today
(06:00) - Mark Manson talks about his experience in traditional media
(09:30) - Mark Manson talks about how his content evolved over time
(10:52) - The concept of "Content Moat"
(14:29) - Mark Manson talks about how he's developing his content production
(15:40) - How Mark Manson hit 1 million subscribers on YouTube
(18:11) - The most impressive creators on YouTube right now for Mark Manson
(21:00) - Nate O'Brien is done with YouTube
(21:41) - Creator burnout is normal and part of the process
(23:50) - "Debulshtize the self-help industry" - Mark Manson
(26:47) - Why Mark Manson thinks Alex Hormozi is brilliant
(30:55) - Mark Manson's perfect level of fame
(36:40) - Mark Manson on building an audience
(37:41) - The Will Smith book deal
(40:50) - Is it really worth it to write a book?
(42:14) - Mark Manson talks about his content team structure, spending, and online reach
(45:14) - How many books Mark Manson has sold so far
(45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck'
(48:19) - Mark Manson talks about his blogs and SEO
(50:50) - Mark Manson talks about his mid-life crisis
(58:48) - How can people stop caring about what other people think about them?
(01:06:57) - Happiness comes from solving problems
(01:08:19) - Trying to avoid rejection is a sense of entitlement
(01:10:00) - Mark Manson on therapies
(01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry
(01:17:00) - Mark Manson on building a community
(01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life.
(01:23:09) - What does a healthy relationship look like for Mark Manson?
(01:24:30) - Mark Manson on marriage
(01:31:10) - Modern-day dating advice
(01:40:20) - Check out Mark Manson's YouTube channel

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Mark Manson’s YouTube Channel
Mark Manson's newsletter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

SEO Traffic Will Drop 15–20% With SGE Oct 10, 2023

Show notes

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.
(00:01) An overview of the article on SEO traffic by Insight Partners.
(01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.
(02:02) Google’s algorithm updates and the impact these tend to have.
(03:22) How SEO leaders should adapt and the benefits of diversifying.
(04:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Try SGE, a new way to search with generative AI
‘Generative AI, SEO, and what leaders should know: Google search in the future’
Insight Partners

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Truth About Video Views on X (Twitter) Oct 09, 2023

Show notes

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Truth About Video Views on X (Twitter).
(00:08) What sparked the debate about stats and posting videos on X.
(00:43) The difference between a YouTube view and a view on X.
(01:02) Short versus long-form content.
(02:14) Why it’s worth posting a video on X even if it’s already on YouTube.
(05:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
X
Starlink
MrBeast on YouTube
Tucker Carlson on X

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Build In Public? Oct 08, 2023

Show notes

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Should You Build In Public?
(00:08) Defining what building in public means.
(01:00) Neil offers his thoughts on the subject.
(02:05) Building in public, from Eric’s perspective.
(02:42) Examples of buildings in public successfully.
(04:00) Essential long-term considerations.
(05:58) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Thoughts On Selling Courses In Today's World Oct 07, 2023

Show notes

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World.
(00:15) How our opinions have changed about selling courses.
(01:45) Discover the problems and limitations of selling courses.
(03:22) Neil shares his experience of selling courses.
(04:03) Why building enterprise value through selling courses is challenging.
(04:45) The benefits of giving courses away for free.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Give $100M Leads a read

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Eric Learned From An E-mail Marketing Mastermind Oct 06, 2023

Show notes

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind.
(00:18) Details about the Mastermind class Eric attended.
(00:55) Eric shares the main takeaways from the Mastermind lesson.
(01:59) Common pitfalls of an e-mail marketing campaign.
(03:45) Why co-registration approaches do not work.
(04:20) Qualities to look for in a good copywriter.
(04:46) Closing comments about the lesson.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to take a look at Matt McGarry and GrowLetter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Find The Best AI Marketers To Work With Oct 05, 2023

Show notes

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Find The Best AI Marketers To Work With.
(00:54) How to find marketers who are experienced at working with AI.
(03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best.
(03:36) Why it can sometimes take years to identify the best performers in your company.
(04:04) How to find people who can help marketers in your organization adapt to AI tools.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Newsletter Operator
Elon Musk biography

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Virtual Summits Still Relevant? Oct 04, 2023

Show notes

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Virtual Summits Still Relevant?
(00:15) A quick definition and breakdown of what a virtual summit is.
(00:31) The details of the virtual summit that Neil recently hosted.
(01:05) Some of the steps that will help secure high attendance rates.
(02:49) The type of speakers Neil had at his virtual summit.
(03:12) How virtual summits can help you make connections and build leads.
(04:21) Practical tips on how to get started with a virtual summit and how to promote it.
(05:20) Why virtual summits are underutilized.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!