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Latest Episodes:

4-Part Personal Branding Content Framework with Jasmine Star Sep 13, 2023

Show notes

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch

TIME-STAMPED SHOW NOTES:

(00:00) - Jasmine Star shares her humble beginnings
(02:20) - What led Jasmine Star to withdraw from UCLA Law School?
(03:10) - Jasmine Star's first 100k: How she made it happen
(06:53) - How Jasmine Star became the CEO of a SaaS company
(09:00) - How Jasmine Star started building her brand

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

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What should we talk about next? Please let us know in the comments below
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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Tools for the Rest of 2023 Sep 12, 2023

Show notes

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: 7 marketing tools for the rest of 2023.
(00:07) Microsoft Clarity’s free CRO Tool to measure website performance.
(00:57) How AdCreative.ai is optimizing paid advertising
(01:31) Motion App’s capacity to track creative performance.
(01:51) The Tidio chatbot plugin leveraging AI.
(02:21) How Air.ai could change customer service.
(03:13) Adzooma’s role in simplifying marketing.
(04:05) How Magellan.ai provides information on podcasts you might want to support.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Microsoft Clarity
AdCreative.ai
Motion App
Tidio
Air.ai
Adzooma
Magellan.ai
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Hiring Agencies Helped Me Save 10x More Money with Ian Blair Sep 11, 2023

Show notes

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.

TIME-STAMPED SHOW NOTES:

(00:00) - Ian Blair shares his journey as an entrepreneur
(05:00) - Finding a business with the fewest built-in constraints
(05:46) - E-commerce is one of the fastest-scaling businesses in the world
(06:41) - The commonality with e-commerce businesses
(08:18) - Hiring creative agencies to help with the brand
(09:55) - Advantage of hiring a marketing agency
(11:27) - Best practices you can use if you’re running an e-commerce business

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Lessons from The Pooter Marketing Funnel Sep 10, 2023

Show notes

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Lessons from The Pooter Marketing Funnel.
(00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product.
(01:01) Why YouTube is such an amazing tool for your marketing funnel.
(02:51) How you can use other social media platforms for your marketing funnel.
(03:03) Why being consistent on YouTube is key.
(04:03) Tips on how to optimize your YouTube marketing funnel.
(04:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Jack Vale on YouTube
The Pooter
Pooter Fart Videos
Blake Rocha on TikTok

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Guarantee Engagement with any Brand with Greg Lansky Sep 09, 2023

Show notes

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - Find niches with emotional intensity when building your business
(02:46) - Here’s why these kinds of niches are valuable for marketing
(04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention
(08:00) - Three ways you can get attention for your brand/product
(10:30) - Leveraging intellectual data to connect with your audience

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Semrush’s Numbers Prove That SEO Ain’t Dying Sep 08, 2023

Show notes

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.
(00:14) Semrush’s annual earnings report.
(01:04) Indicators that Semrush is doing well.
(01:21) How Semrush is using upsells and other strategies to grow revenue.
(01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).
(03:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Semrush
Ahrefs

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How the Wealthy Leverages Secret Networks and Classified Intel Sep 07, 2023

Show notes

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - Do the richest people in the world have secret sources of information?
(02:21) - The global intel network for the wealthiest players in business
(03:23) - Here's how having access to information can provide you with an advantage in positioning your business

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues? Sep 06, 2023

Show notes

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.

TIME-STAMPED SHOW NOTES:

(00:00) - Know more about Dylan Beynon and his company, Mindbloom
(02:30) - Why did Dylan Beynon start Mindbloom
(06:22) - Dylan Beynon talks more about MDMA therapy
(13:30) - Pricing and treatment programs that Mindbloom offer
(15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy
(22:12) - The largest peer review clinical study for psychedelic and ketamine therapy
(25:20) - The best mental health tool for Dylan Beynon
(27:53) - Dylan Beynon talks about Vipassana Meditation
(36:00) - Where to find Dylan Beynon and learn more about Mindbloom

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Is a Good Free-to-Paid Conversion Rate (With Data) Sep 05, 2023

Show notes

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
(00:09) What do we mean by free-to-paid conversion rates?
(00:27) Different models that incorporate free services in the tech world.
(01:53) An overview of good version rates for different freemium models.
(02:45) How to find examples of good conversion rates.
(03:45) Tips on how to boost conversion rates.
(04:18) How to assess whether you are hitting the right benchmarks.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!