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Latest Episodes:

Inflation Cools but Rates Go Up – What This Means for Marketing Aug 24, 2023

Show notes

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: inflation cools but rates go up – what this means for marketing.
[00:13] The current state of inflation and interest rates.
[01:10] Overview of the impact of interest rates on marketing.
[01:40] Our predictions of the ongoing interest rate trend.
[02:30] Reasons to be optimistic about the future of marketing.
[03:35] Strategies to expand your marketing reach in today's economy
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Threads loses half of its 100M users Aug 23, 2023

Show notes

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Threads loses half of its 100M users.
[00:28] Important takeaways and lessons.
[01:48] What we liked about Threads when it started.
[02:22] Whether Threads will ultimately fail.
[03:06] Retaining and expanding your user base.
[03:25] Tips to get the most out of Threads as a marketer.
[03:45] Posting to Threads to test content.
[04:28] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Threads

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Becoming A Bestselling Author A Waste Of Time? Aug 22, 2023

Show notes

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: whether books really help with marketing.
[00:10] Reflecting on our books’ contribution to generating revenue.
[00:54] Under what circumstances a book might have a substantial impact on marketing?
[01:23] Does selling books translate to business growth?
[04:53] The benefits of writing books.
[05:15] Are there better ways to generate leads and improve deal flow?
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Leveling Up: How To Master The Game of Life
The YouTube Formula

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why International Expansion Is a Huge Business Growth Hack Aug 21, 2023

Show notes

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: generating revenue from multiple countries.
[00:15] The various countries our clients are based in.
[00:34] Why it’s important to expand marketing efforts beyond one's region.
[00:51] What makes international expansion more beneficial than local?
[02:05] Our simple playbook for international expansion.
[04:05] The importance of cultural fit and shared values in hiring key executives for international expansion.
[06:07] Using HREFLANG to rank content in different languages and countries.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Advanced SEO Tactics for 2023 Aug 20, 2023

Show notes

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean.
[00:16] How to achieve high traffic through templated pages.
[00:53] What programmatic SEO involves.
[01:19] The importance of keeping website content up-to-date for better SEO rankings.
[02:53] Why human review is essential in the process of updating content.
[03:36] The production time saved by AI-enhanced content creation.
[04:45] How to craft effective meta tags.
[05:18] Another surprising advanced SEO tactic!
[06:53] M&A (mergers and acquisitions) tips and strategies.
[08:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Brian Dean on LinkedIn
Brian Dean on X
Backlinko
Buy Then Build
Buying a Small Business

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What We Are Seeing in the Economy Aug 19, 2023

Show notes

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The economy and its impact on the marketing industry.
[00:16] Are we going into a recession?
[00:30] The direct relationship between marketing and the state of the economy.
[00:53] Pipeline growth during different economic conditions.
[04:04] Additional indicators of economic performance.
[04:31] Potential short and long-term impacts on real estate and the services economy.
[04:42] Hopes/ predictions for economic recovery.
[04:50] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Vice Media Raised $1.6B But Went Bankrupt Because of This Aug 18, 2023

Show notes

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This.
[00:39] Why Vice was a discovery platform and wasn’t very good with relationships.
[01:16] The biggest issue Vice had: monetizing in the wrong way.
[03:27] Why anybody can build their own media company (and should).
[04:25] Whether the economy will have a hard or soft landing.
[04:59] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Vice Media Group
Facebook
X
Google
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Alex Hormozi Was About to Lose Everything Until He Discovered This Aug 17, 2023

Show notes

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.

TIME-STAMPED SHOW NOTES:

[00:00] - Alex Hormozi’s business model
[09:00] - Playbook on scaling companies 10x
[15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company
[20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability
[24:00] - Alex Hormozi’s content marketing strategy evolution
[27:19] - Alex Hormozi on the TikTokification of social media
[33:00] - How Alex Hormozi creates his content
[44:04] - Alex Hormozi chose business over Leila Hormozi
[55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu
[59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better
[01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff
[01:09:00] - Alex Hormozi on having children and his childhood
[01:19:00] - How Alex Hormozi is planning to launch his book
[01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business
[01:37:00] - Organizational development tips for scaling business
[01:45:37] - Alex Hormozi on fitness and lifestyle
[01:58:17] - Where you can find Alex Hormozi’s newest book

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Mastering Longevity and Abundance with Peter Diamandis Aug 16, 2023

Show notes

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.

TIME-STAMPED SHOW NOTES:

[01:00] - Are we living in a simulation?
[03:17] - Exponential technologies and MTP
[10:43] - Being the CEO of multiple companies
[16:11] - The right time to replace yourself
[18:32] - What is XPRIZE?
[25:00] - Working with AI
[30:00] - Abundance 360 and Executive Program
[35:28] - Is AI going to kill us?
[43:29] - The wealth gap
[46:07] - Being pro-human vs. pro intelligence
[49:50] - Technology in healthcare
[56:31] - How to live longer?
[1:10:34] - The DMT experience

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

LU Founders Q&A: How We're Expanding Our Content Using AI Aug 15, 2023

Show notes

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more.

TIME-STAMPED SHOW NOTES:

[00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads
[01:00] - How we use Programmatic SEO to increase traffic
[08:00] - Why AI isn’t the best tool for content creation
[10:20] - How you should use AI in marketing besides creating content
[11:00] - Grow your business and revenue by expanding globally, here’s why
[14:34] - More ways to use AI for your business
[17:15] - Why you should give something away for free to grow your business
[19:16] - Hire the best people for your company, here’s how to find them
[20:29] - Newsletters are making a comeback
[23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more