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Latest Episodes:

How to Combine Content Marketing with Paid Advertising | Ep. #127 Dec 05, 2016

Show notes

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising
00:45 – Neil’s favorite strategy is using Facebook fans’ “likes”
01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore
02:04 – The goal is to have the least amount of fans that create the most amount of engagement
02:30 – “Boost Post” button to Facebook works
03:33 – Look at your Facebook insights
03:51 – Make sure you have a content upgrade – you can use Thrive
04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc.
05:25 – Eric promotes the page post engagements
06:31 – Think about the channel before investing in paid traffic
07:22 – LinkedIn traffic’s conversion rates are 50-60%
08:14 – Gmail ads also works – check out Growth Everywhere’s post
08:50 – That’s it for today’s episode!

3 Key Points:

Combining paid advertising and content marketing IS possible and profitable.
Build a following instead of just driving paid clicks.
Spend money not for “likes” but to get the right campaign.

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How to Set Up a Basic Re-marketing Campaign | Ep. #126 Dec 04, 2016

Show notes

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign
00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing
01:01 – Make sure you have the right pixel on your site when doing re-marketing
01:10 – Have a Google Tag Manager setup to manage the pixel
01:38 – Create new creative and rotate those createives often to attract more views
02:08 – You can buy stock images from Fotolia
02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic
02:22 – Cold traffic has never heard of your brand before
02:26 – Warm traffic is when they visit your website and join your email list
02:29 – Hot traffic has spent at least a dollar with your brand
02:36 – “You are marketing to people, not objects” and don’t forget it!
03:16 – Tricks for re-marketing successfully
- 03:45 – Create different landing pages with different content but same value prop
- 03:58 – The paid content promotion funnel idea
- 04:35 – Target a specific group of people on a specific week
05:10 – AdEspresso can refresh your ad over and over
05:20 – Setup a content re-targeting funnel
05:36 – Create quirky ads
06:20 – Neil Patel’s quirky ads’ result
07:00 – Tell people stories in your ads and conversion rates will be higher

3 Key Points:

You are marketing to PEOPLE, not objects.
Know you target markets and segment them.
Experiment with your ads. Different content works with different people.

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How to Set a Marketing Budget | Ep. #125 Dec 03, 2016

Show notes

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place.

Time Stamped Show Notes:

00:27 – Today’s topic: How to set a marketing budget
00:34 – Bigger companies’ budget vs small companies’ budget
00:52 – Neil doesn’t believe in a marketing budget
- 01:18 – Your budget should be flexible depending on the results you’re getting
02:24 – The one that spends the most, is the one that wins
03:31 – The budget should be set by internal resources
- 04:02 – Spend money on things you get results from
04:24 – Explain why you’re capping budgets
05:17 – Neil talks about his and Eric’s trip to Las Vegas
06:32 – Neil is a gambler in business
07:21 – Spend money in the right areas
07:57 – That’s it for today’s episode!

3 Key Points:

Your budget should always be flexible.
Analyze your marketing campaigns for areas of rapid growth than put your budget into those.
Spend your money on campaigns that deliver results.

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What To Do When You’re Not Seeing Marketing Results | Ep. #124 Dec 02, 2016

Show notes

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results.

Time Stamped Show Notes:

00:27 – Today’s topic: What you should do when you’re not seeing marketing results
00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results
01:02 – Be patient, above all be patient—it’s prove to work, but not quickly
01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them
01:58 – Ask people questions with the help of Qualaroo
02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling
- 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately
03:35 – Not every campaign needs to work, just one or two
03:45 – Test, test, and test some more until you find something that sticks
04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas
05:02 – Brian Balfour’s testing framework
05:20 – Have different goals for different campaigns
05:46 – Look at all the technical stuff—get in the weeds and roll around
07:00 – Set up the correct KPI to monitor progress
07:56 – That’s it for today’s episode!

3 Key Points:

Great marketing takes time to build.
Know your data to understand what’s happening to your campaigns.
In marketing, you need to make continual improvements over time.

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How to Create Form Fields that Actually Convert | Ep. #123 Dec 01, 2016

Show notes

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create Form Fields that Actually Convert
00:41 – Having less form fields will lead to higher conversion rates but quality will go down
01:00 – Break up form fields
02:20 – Your mileage will vary
02:31 – It’s about getting conversions for qualified leads
02:40 – Small tweaks can make a difference
03:32 – Remove the asterisks in your forms
03:41 – Leverage exit pop-ups
04:18 – Add a check mark for “other” options to get more insights
04:55 – Integrate form fields into stories
05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields
06:16 – That’s it for today’s episode!

3 Key Points:

The goal is NOT about getting the most conversions.
Breaking up your forms into steps will help you segment your leads.
Evaluate how to make your form fields better as the smallest tweak can make the biggest difference.

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How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122 Nov 30, 2016

Show notes

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign
00:37 – Have a holiday calendar
00:53 – Google “Holiday Campaigns” to know what others are doing
01:05 – Offer discounts and promotions
02:10 – Make sure you have your products in stock
02:43 – Promote holiday campaigns in advance
03:44 – Set partnerships and promotions beforehand
04:43 – Have upsells and downsells to maximize profit per user
05:22 – Use contests for holidays
05:35 – KingSumo is one contest platforms you can use
06:09 – Put countdown timers like PlusThis in the emails to set the urgency
06:47 – That’s it for today’s episode!

3 Key Points:

Discuss with your team what you can offer for the holiday seasons.
Make sure your inventory is fully stocked BEFORE the holiday promotion begins.
Discounts and promotions during holidays is a SURE and effective way to sell.

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How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121 Nov 29, 2016

Show notes

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily.

Time Stamped Show Notes:

00:27 – Today’s topic:
00:33 – Regardless of the platform, think about how you can set a framework
00:59 – With AdWords, go through your accounts and pause the things that aren’t working
01:37 – Focus on the landing page and your copy
02:15 – Exit pop ups, do not break Google’s policy
02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC
03:25 – Run a survey
03:50 – Use Qualaroo’s survey tool
04:15 – Look at your keywords reports
05:10 – There are limited resources for PPC
05:33 – Spend on your peak hours
06:38 – Spend money faster to get the results faster
07:01 – Send traffic to an educational resource
07:40 – Use Power Editor, AdEspresso or Qwaya
08:07 – Get more creatives on board
08:27 – AdEspresso’s post on CPR
09:15 – That’s it for today’s episode!

3 Key Points:

Evaluate what is working and not working by running surveys and checking keywords reports.
Hiring creatives can give your PPC campaigns the boost it needs.
Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule.

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7 Ways to Become a Thought Leader | Ep. #120 Nov 28, 2016

Show notes

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Become a Thought Leader
00:36 – Becoming a thought leader requires a mix of everything
01:17 – #1 Don’t just focus on one channel
01:46 – Neil describes how he became a thought leader
02:08 – Find your unique angle
03:22 – Join YEC (Young Entrepreneur Council)
03:45 – Go to LinkedIn and reach out to editors of large publications
04:19 – Using large publications is a bit overused, but still a good tactic
04:25 – #2 Guest post
04:42 – #3 Find your niche
05:36 – #4 Choose the platform you will use
06:49 – #5 Do something that makes you stand out
07:32 – Neil does crazy experiments
07:57 – #6 Take whatever you can
08:57 – #7 Don’t forget to focus on PR
09:39 – Use free solutions with HARO
09:58 – That’s it for today’s episode!

3 Key Points:

Find your niche, find what SETS YOU APART.
If you don’t stand out, you don’t get remembered.
Don’t think that you’re too big or important for anything—just get your voice out there!

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How to Craft High Converting Explainer Videos | Ep. #119 Nov 27, 2016

Show notes

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Craft High converting Explainer Videos
00:38 – You DO NOT need a very high budget
00:45 – Youtube Director allows you to shoot decent videos from your iPhone
01:04 – Video Brewery is a market place for videos
01:24 – Be involved in crafting your videos
01:39 – You need to look at the objections
02:14 – Answering objections isn’t enough, you have to make a story
03:05 – Growth Everywhere’s Squatty Potty is described as an example
04:22 – Short explainer videos don’t get people hooked on your product
05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally
05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan
06:18 – Talk to your voice-over person beforehand
06:38 – Before you give the script, try it yourself first
07:05 – Demo Duck and Switch Video offer video services
07:23 – Sandwich Video is great for budgets $100K+
07:54 – Focus on the script
08:12 – That’s it for today’s episode!

3 Key Points:

You DO NOT need a ton of money to create explainer videos—you can do it on a budget.
Write your OWN script, as you are the best person who understands your product.
Remember to connect emotionally to your listeners.

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7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118 Nov 26, 2016

Show notes

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Unorthodox SEO Strategies and Tactics That You Should Try
00:33 – #1 Use Scrapebox to find people within your space that talk about particular topics
01:43 – #2 Tube Buddy will tell you how your video is ranked
02:29 – #3 Brand loyalty—create new ideas to promote brand loyalty
03:29 – #4 Link blending
- 04:08 – Link to other credible sources beyond your own
04:44 – #5 Neil uses Animagraffs for animated infographics
- 05:33 – These visual infographics get so many links
06:08 – #6 Write original researched pieces of content
07:25 – #7 Translate your content
08:09 – That’s it for today’s episode!