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Latest Episodes:

How to Take Advantage of Untapped Ad Opportunities | Ep. #107 Nov 15, 2016

Show notes

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget.

Time Stamped Show Notes:

00:27 – Today’s topic: How to take advantage of untapped ad opportunities
00:33 – Check Twitch and see if it suits your target demographic
01:26 – Email bloggers around your niche and ask for advertisement opportunities
- 02:02 – It doesn’t cost very much
- 02:27 – And it converts well
02:41 – Podcast advertising on Midroll
03:12 – Driving leads from podcasts
03:42 – Pinterest ads can yield good ROI
03:50 – Taboola and Outbrain
04:23 – Apple’s new app ads
04:48 – Youtube ads
05:33 – Waze ads
06:11 – That’s it for today’s episode!

3 Key Points:

Give unconventional platforms a try for advertising.
Ads don’t have to cost much $$$.
Check to see if your target demographics are compatible to the ads you’re looking into.

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How to Fix Your Slow-Growing Blog Traffic | Ep. #106 Nov 14, 2016

Show notes

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic
00:46 – Publish more content!
01:21 – Pay people to make content
- 01:36 – Check out ProBlogger
01:52 – The problem might be your internal structure and how you’re cross linking
02:18 – Link to your cornerstone content
02:31 – Use Google Search Console to look at the pages
02:55 – The depth of your content has to be longer
03:31 – You can add more value to your content
03:42 – Look at the code base too
05:00 – Neil’s friend from Goodreads added new servers
05:30 – Check out Google Page Speed or PingDom to know what makes your website slow
05:44 – Use a CDN Content Delivery Network
06:09 – Go to Twitter and search articles
06:57 – That’s it for today’s episode!

3 Key Points:

Create more content or pay people to help you out.
If the problem isn’t your website or your content, it must be your internal structure.
If you link all relevant phrases to your cornerstone key pieces of content, you’ll notice over time your rankings go up.

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How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105 Nov 13, 2016

Show notes

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google
00:40 – In 2017, Google will start looking at mobile pop ups
01:02 – Neil’s animated interstitial on his site
02:53 – You can do a model that doesn’t own the whole page
03:19 – Google doesn’t want pop ups consuming the whole screen
04:01 – Use sticky bars instead of pop-ups
04:22 – Google “interstitial penalty, 2017” to read more
04:43 – Integrate quizzes on mobile devices
05:10 – Google is adding a news carousel for amp pages
05:28 – That’s it for today’s episode!

3 Key Points:

Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE.
Make use of the other techniques and tools other than pop-ups.
Read more about the changes coming in 2017 to stay ahead of the curve.

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7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104 Nov 12, 2016

Show notes

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size.

Time Stamped Show Notes:

00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales
00:39 – #1 Use countdown timers like PlusThis
01:15 – #2 Run a reverse discount
01:43 – #3 Send customize emails with images with PicSnippet
02:15 – #4 Sign filled emails
03:39 – #5 When you should send out emails
04:23 – #6 Urgency and reminders
05:07 – #7 Scrub your list and use a service like MailGun
05:51 – That’s it for today’s episode!

3 Key Points:

Create a sense of urgency and offer discounts that go with it.
Customize emails for your audience.
Remove all the names from your list that don’t engage so your deliverability doesn’t suffer.

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How Many Links Does Your Website Need? | Ep. #103 Nov 11, 2016

Show notes

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links.

Time Stamped Show Notes:

00:28 – Today’s topic: How Many Links Does Your Website Need?
00:38 – Look at your big competitors
00:50 – Use Ahrefs to see how much traffic or how many links they have
01:16 – Look at the quality of links
- 01:40 – Outperform your competitors by having authority links
- 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers
- 02:27 – Use Brian Dean’s Skyscraper Technique
- 02:38 – Use Buzzsumo and find people who link similar articles
02:59 – Use Ahrefs for breakdown of domain authority
03:08 – Moz’s study on links
04:20 – Eric Enge’s post that links don’t matter in 2016
05:09 – Don’t focus on competitive key terms
05:25 – Go to Quora and use questions to get idea for content
05:48 – That’s it for today’s episode!

3 Key Points:

Quantity of links is most important but don’t lose sight of quality.
Produce high “authority links” to outsmart your competitors.
Links can be helpful to your site’s traffic, but great content is always going to be more valuable.

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Should You Guest Post or Blog on Your Own Property? | Ep. #102 Nov 10, 2016

Show notes

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.

Time Stamped Show Notes:

00:28 – Today’s topic: Should you do guest posting or blog on your own property?
00:50 – If Eric is to pick one, he’ll pick writing on his own website
00:55 – Build on your own
01:09 – All great content should be your investment in your property
01:37 – Neil picks guest blogging
02:33 – The market changes
02:47 – Sites that get the highest quality of content tend to get most traffic
03:04 – Neil changed his blogging patterns on his website
03:24 – Blog thorough, in-depth content
04:44 – Guest blogging let’s you have quicker traction
05:16 – Choosing depends on where you sit
05:56 – Neil is cutting his guest posting in America
06:20 – Guest posting helps build your brand
06:36 – Shifting strategies
07:04 – Blogging is not as effective as it used to be
07:25 – Ahrefs’ in-depth study regarding guest posting
08:44 – Blogging is tough now
09:33 – Most people won’t go through the journey of posting content
11:01 – Blogging is just one way to go about growing
11:56– That’s it for today’s episode!

3 Key Points:

Blogging, either on your own site or another, has pros and cons.
What are your goals? Iron those out before committing to a guest post.
Keep your BEST content on YOUR digital properties.

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What Makes a Quality Infographic | Ep. #101 Nov 09, 2016

Show notes

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message.

Time Stamped Show Notes:

00:28 – Today’s topic: What makes a quality infographic
00:36 – Kissmetrics’ portfolio of infographics
00:50 – It’s not just the imagery
01:14 – Number 1: Have the right statistics
01:18 – Number 2: Make sure your topic is really good
- 02:02 – If you can show complex data sets, you’ll do well
02:10 – Number 3: Keep the infographic concise
02:22 – Number 4: Make sure it story flows well
03:08 – Number 5: Have a great design
- 03:18 – Dribbble and Visual.ly have great infographic designers
03:42 – Number 6: Make sure your colors are NOT crazy
04:17 – Put an embed code generator at the bottom
- 04:22 – For WordPress, it’s Embed Code Generator
04:28 – Number 7: Write the RIGHT headline
- 04:41 – Check CopyBlogger for creating headlines
04:48 – Number 7: Add text to the page where the infographic is
- 05:30 – Make sure the image is in full size and it works on mobile
05:48 – Be creative!
06:07 – GIFographics
- 06:08 – KlientBoost has a good example of PPC
06:18 – That’s it for today’s episode!

3 Key Points:

Having infographics is not just about the imagery, it’s also about statistics and your message.
Visual content doesn’t guarantee success.
Don’t forget to add text on the page where your infographic is – Google can’t read images.

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How to Increase Your Rankings Through Topical Content | Ep. #100 Nov 08, 2016

Show notes

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic.

Time Stamped Show Notes:

00:28 – Today’s topic: How to increase your rankings through topical content
00:40 – What topical content is
- 00:52 – Most websites will create topics and pages instead of just one page with all the topics
- 01:24 – Make the pages in depth
- 01:34 – Some sites talk about things that are not so relevant to the main topic
02:33 – Google the word ‘hub and spoke’
03:03 – Neil’s hub page
03:49 – Neil and Eric started consolidating their pages
04:11 – Focus on one page to make things easier
04:17 – Qualaroo is a good example
04:30 – It’s not about producing the most amount of content
05:30 – Don’t extend your post just for the sake of doing it
05:47 – Brian Dean’s 1 Million SEO Results
06:20 – Don’t worry about adding a ton of pages to your site
06:39 – That’s it for today’s episode!

3 Key Points:

Master the art of the hub and spoke.
Stick to your topic – too many additional topics can be irrelevant.
It’s not about having THE MOST content; it’s about the most thorough content.

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How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99 Nov 07, 2016

Show notes

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.

Time Stamped Show Notes:

00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
01:01 – What SingleGrain does
01:48 – When people opt in, tag them in a certain way
02:00 – Don’t ask too many questions on a page
- 02:10 – Break down the process into 3 pages
- 02:45 – Take the best leads and cross reference with tools
03:30 – Lead scoring leads
04:02 – Drip and Infusionsoft
04:24 – When your threshold is reached, mark them as a qualified lead
05:07 – Nurture and have a good marketing funnel
05:47 – If the lead isn’t engaged, they aren’t likely going to close
07:04 – Make a reengagement campaign
07:36 – Frank Kern Setting Up Contingencies
08:04 – You have to plan first before diving in
08:31 – That’s it for today’s episode!

3 Key Points:

It’s all about the messaging and who you’re taking to.
The biggest mistake you can do is to put all your questions on one page.
If there’s no engagement, the lead wouldn’t probably close.

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5 Ways to Generate Leads from Snapchat | Ep. #98 Nov 06, 2016

Show notes

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools.

Time Stamped Show Notes:

00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat
00:39 – Tell people to go to a specific page on your website
- 01:24 – Keep the url under 15 characters and use words
02:22 – Show your product or service in action
03:22 – Time based offers
04:18 – Do gamified offers
04:56 – Do shout outs to shout outs to grow your audience
06:25 – Bonus: do a giveaway
07:22 – Make sure you give time to your Snapchat tests
07:39– That’s it for today’s episode!

3 Key Points:

Build relationships first rather than selling to your audience immediately.
Snaps are time based so make each offer a special one.
Find someone who is relevant and tap into their network, have them do shout-outs using your offers.

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