Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117 Nov 25, 2016

Show notes

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 ways to use Zapier and IFTTT to speed up your workflow
00:36 – Zapier and IFTTT allow you to hook in and connect your web applications
01:08 – IFTTT is targeted more for the consumer while Zapier is more for a B2B
01:27 – #1 Zapier acts as a central location for content and pushes notifications if anything changes or comes up
02:09 – #2 Zapier automatically save tweets on a Google spreadsheet where you can go back to see which messages did well
03:02 – #3 If you’re using BidSketch or Qwilr—when a new proposal is signed, Zapier will create an automatic Quickbooks customer account, notify you on Slack, send an on-boarding email and create a Basecamp project
03:47 – #4 IFTTT sends email notifications when you’re mentioned on other websites
04:43 – #5 When there is a new Intercom email, IFTTT pushes it to our Salesforce and to Slack to notify us
05:15 – #6 With IFTTT, we get an email notification on what’s trending. For example, we get notifications with what’s happening on Giphy and Google Trends
06:27 – #7 Zapier and IFTTT can help you automate your social media
06:57 – That’s it for today’s episode!

3 Key Points:

Zapier and IFTTT are both tools that can help you repurpose your content.
Discover the possibilities you can use with Zapier and IFTTT by trying out new workflows.
You can use Zapier and IFTTT to get notified on the latest trends.

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7 Ways to Optimize Your Marketing Proposals | Ep. #116 Nov 24, 2016

Show notes

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 ways to optimize your marketing proposals
00:31 – #1 Don’t talk about how great your company is
01:02 – #2 Don’t assume the decision maker will talk to you
01:23 – Make sure to have case studies in the proposal
01:38 – Show screenshots where the business is messing up
02:00 – #3 Use Qwilr or Bidsketch—this will help you make nice proposals
02:43 – #4 Learn from the people you don’t close
03:27 – #5 People want something customized for them
04:07 – #6 Don’t send people proposals right away
05:16 – #7 Don’t just send the proposal—walk them through it
06:00 – That’s it for today’s episode!

3 Key Points:

It’s not about you or your company, it’s about them!
Get feedback from the people who didn’t close a deal with you—learn from it.
Talk to people in detail before sending your proposals.

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7 Things You Should Say NO to as a Marketer | Ep. #115 Nov 23, 2016

Show notes

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 things you should say no to as a marketer
00:34 – #1 Making changes without data
00:57 – Make sure you test with data
01:10 – #2 Looking at the tactics all the time
- 01:26 – Leads to being in “tactical hell”
- 01:43 – Don’t focus on tactics
02:00 – #3 Don’t make short term gains for long term losses
- 02:53 – Don’t make changes for short term gains
02:57 – #4 Lack of organization
- 03:09 – Look at GrowthHackers Projects to organize all your ideas and experiments
03:28 – Look about documenting your marketing processes
03:48 – #5 Don’t do too many things at once
04:51 – #6 Don’t try to take everything on by yourself
05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
06:39 – That’s it for today’s episode!

3 Key Points:

Don’t EVER make changes without any data.
New marketing tactics aren’t everything—assess them well before using!
GET ORGANIZED, because a lack of organization doesn’t help you scale.

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How Tools Create a Better Marketing ROI | Ep. #114 Nov 22, 2016

Show notes

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools.

Time Stamped Show Notes:

00:27 – Today’s topic: How tools create a better marketing ROI
00:39 – Neil did a test
- 00:44 – Neil checked Hubspot
- 01:02 – Leads today from content marketing, conferences, sponsorships and ads
- 01:09 – During the early days, they got leads from their tools
- 01:12 – Word Stream also generates leads from their PPC creator
- 01:19 – Neil’s tool experiment on Quick Sprout
02:31 – Check Walkscore through Ahrefs and you’ll find a lot of anchor text going back to their site
- 02:56 – Don’t do black area
03:28 – Neil shares what he knows on Walkscore
- 03:55 – They created a tool
- 04:15 – How realtors helped Walkscore build links
- 04:40 – Realtors were able to use Walkscore as selling point
- 05:00 – Using links and badges these days can be hit by Google
- 05:46 – Don’t use tools for mischievous purposes
05:51 – Tools are mouse traps
06:16 – Check Outgrow.co will help you get started
07:01 – Simple tools don’t do well
07:14 – Do a tool that’s a bit more wowing
07:52 – Think about interactive content too
08:20 – Links are a big factor
08:34 – That’s it for today’s episode!

3 Key Points:

Create tools for black hat purposes if necessary.
Complex tools require complex solutions.
Instead of creating simple tools, go for ones with interactive content.

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Should I Hire a PR Agency for My Business? | Ep. #113 Nov 21, 2016

Show notes

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out.

Time Stamped Show Notes:

00:27 – Today’s topic: Should I hire a PR agency for my business?
00:44 – If you’re first starting out, don’t expect a launch to take you a long distance
01:19 – Neil shares his negative PR experiences
02:05 – The best way to hire a PR person is to have them work full time for you
02:13 – Neil shares more of his PR experiences
03:53 – Find a person to do PR – do not find companies
04:17 – Eric shares his PR experiences
04:36 – The PR industry is antiquated
04:37 – Neil recommended Chris Barrett to Eric
06:01 – PR makes sense if the costs make sense
07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen
07:39 – Your goal is to graduate from an agency and hire in-house
08:01 – That’s it for today’s episode!

3 Key Points:

PR is not for all business types—don’t invent in PR on a whim.
Getting a PR person is way better than getting an agency.
Your end goal is to graduate from hiring agencies and get in-house employees.

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Is It Really Worth Going After Long-tail Keywords? | Ep. #112 Nov 20, 2016

Show notes

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.

Time Stamped Show Notes:

00:27 – Today’s topic: Is it really worth going after long tail keywords?
00:36 – Long tail keywords are 3-5 word phrases people are searching for
01:06 – Head term vs long tail keywords
01:35 – Wikipedia’s Abraham Lincoln page as an example
02:35 – Brian Dean’s 1M search results
03:28 – Long tail phrases are worth it
04:08 – Don’t think about long tail content
04:28 – Use Ahrefs to see long tail traffic that comes to your site
04:43 – When your content is older, you’ll start ranking for long tail phrases
04:50 – Use your Google Search Console
06:17 – Continually update content you already have
06:57 – That’s it for today’s episode!

3 Key Points:

Long tail keywords are worth using.
Long tail keywords are the way you naturally write content.
Implement long tail keywords to rank old content.

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Should You Repurpose Your Content? | Ep. #111 Nov 19, 2016

Show notes

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.

Time Stamped Show Notes:

00:27 – Today’s topic: Should you repurpose your content?
00:39 – Maximize your investment by repurposing
01:04 – Posting on multiple platforms is repurposing
01:15 – Repurposing helps you get eyes in other areas
01:37 – Not all form of content should be text based
01:42 – Misconception on Google for duplicate content
02:11 – Make sure to link back to the original source
03:29 – Splinter out posts and create more content
03:52 – Google content repurposing workflow
04:30 – Think about the monetization aspect of your business
05:20 – Medium and Quora rewrites certain answers
05:52 – Using Rev to transcribe podcast episodes
06:02 – That’s it for today’s episode!

3 Key Points:

Repurposing content doesn’t mean you post the same thing word for word.
Google does NOT penalize duplicate content.
Repurpose your content to maximize your investment.

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Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110 Nov 18, 2016

Show notes

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them!

Time Stamped Show Notes:

00:26 – Today’s topic: Our biggest lessons from 100 episodes of marketing school
00:46 – #1 When you first launch a podcast, you won’t get too much traction
- 01:17 – As you do it more and more, people start to listen
- 01:52 – No huge ‘bang for your buck’ on the first 100 episodes
02:06 – #2 Great feedback but with couple of negative ones
03:11 – #3 People who launch a podcast for the sake of making one doesn’t do so well
- 03:41 – You have to have an audience to push it through
04:02 – #4 Consistency takes a lot of work
05:15 – #5 Blog audience helps the success of this podcast
- 06:03 – It’s not easy to get a lot of downloads and listens
06:22 – #6 Podcasting is just like blogging
07:11 – #7 Time buys you listens and traffic
08:24 – Google Tomasz Tunguz or Compounding effects of content marketing
08:58 – Having a picture on your podcast helps
09:27 – That’s it for today’s episode!

3 Key Points:

The first 100 episodes didn’t come easy.
Podcasting is much like blogging in terms of traffic and views/listens.
Have a plan for your podcast, without one, you are doomed to fail.

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The Pros and Cons of Having a Wikipedia Page | Ep. #109 Nov 17, 2016

Show notes

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile.

Time Stamped Show Notes:

00:27 – Today’s topic: The advantages and disadvantages of having a Wikipedia page
00:36 – Having a Wikipedia page adds credibility
01:05 – Neil used to have a Wikipedia page but he had it removed
01:23 – Knowledge graph pops Wikipedia to the top of search pages INSTEAD of Neil’s website
01:43 – A person or business can have a Wiki page for added credibility but not if you’re doing sales
02:53 – A Wikipedia page can help you with reputation management
03:28 – You can use it to verify your profiles
04:24 – Leonard Kim can help to make a Wikipedia page
04:41 – That’s it for today’s episode!

3 Key Points:

Every platform has its own advantages and disadvantages.
Wikipedia ranks so if you run a sales website, don’t use it.
A Wikipedia page adds credibility to an individual or business.

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How to Get More YouTube Views | Ep. #108 Nov 16, 2016

Show notes

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel.

Time Stamped Show Notes:

00:27 – Today’s topic: How to get more YouTube views
00:51 – Make different playlists for different topics
01:17 – Going out of your way in videos to tell people what they’re going to learn
02:05 – Tube Buddy allows you to see what tags you’re ranking for
02:54 – Look for popular videos in your niche and reply to comments
03:57 – Be consistent in publishing
04:39 – Work on crafting your story
05:16 – Focus on crafting a story in your video
06:28 – Narrating and relating your story
06:53 – YouTube ads
07:07 – Retarget people on a service page and add more value
07:43 – Squatty Potty as an example
08:08 – Check out the interview on Squatty Potty
08:13 – That’s it for today’s episode!