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Latest Episodes:

Why and How You Should Control Your Crawl Budget | Ep. #137 Dec 15, 2016

Show notes

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.

Time Stamped Show Notes:

00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget
00:35 – The definition of a crawl budget
01:09 – “Every site has a limited crawl budget”
01:28 – Control what pages Google crawls and have them crawl your most important ones
02:02 – Make sure the Google Search Console is installed
02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them
03:21 – Deleting content can sometimes increase traffic
03:35 – Look at impressions in your Google Search Console
04:11 – Link and direct more people to high quality pages
04:29 – WhitePages block off a lot of pages
05:03 – Check the crawl error section in your Google Search Console
06:20 – The faster your servers, the more pages are crawled
07:05 – That’s it for today’s episode!

3 Key Points:

A crawl budget is the maximum amount of pages Google crawls on your website.
Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages.
Make sure you have a fast server so your website is crawled faster.

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How to Validate Your Business Idea for Under $100 | Ep. #136 Dec 14, 2016

Show notes

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Validate Your Business Idea for Under $100
00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50
01:09 – Use tools like Google Surveys and Survata
01:36 – Post an ad in Craigslist
02:43 – Use surveys in person or in video to get feedback
02:56 – Keep trying to get the best results
03:31 – Check Reddit and Quora
04:37 – Go to the INC5000 list and see what other companies are doing
05:13 – Look for companies in the same industry as yours
06:11 – Research the problems companies in your industry are trying to solve
06:30 – Look at Amazon and Ebay, if you’re selling consumer products
06:43 – Check Flippa and FE International to see what new online businesses are being sold
07:01 – Look at your market using Google Trends
07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume
08:00 – That’s it for today’s episode!

3 Key Points:

Use online tools available to you to find that validation.
Talk to people about your business idea and gauge their responses.
Look at the companies in your industry and find out what problems they’re trying to solve today.

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How to Use Quizzes to Increase Leads | Ep. #135 Dec 13, 2016

Show notes

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Use Quizzes to Increase Leads
01:36 – Quizzes should optimize for email collection
02:00 – Quizzes should match the offer
02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
04:12 – Make sure you have at least 5 questions in your quizzes
04:30 – Use LeadQuizzes as a tool combined with Facebook ads
04:55 – Neil still uses quizzes in their funnel
05:10 – Revolution Golf also makes use of quizzes for their marketing
05:50 – That’s it for today’s episode!

3 Key Points:

The quiz should match and be consistent with your end offer—wrong leads means no sales.
Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
Utilize quizzes by pairing it with other social media campaigns.

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How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134 Dec 12, 2016

Show notes

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue
00:45 – You can advertise in Pinterest
01:06 – The clicks in Pinterest are cheaper than other platforms
01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com
01:48 – The tool BoardBooster that can boost boards in Pinterest
- 02:54 – You can also automate pinning with BoardBooster
03:20 – Ezra Firestone Pinterest ads
- 03:45 – Ezra made $41,000 using Pinterest ads
04:33 – Samuel O taught Neil how to overcharge
05:46 – Ezra’s advertorial in Pinterest explained
06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out
06:40 – That’s it for today’s episode!

3 Key Points:

Pinterest may be underrated in the world of marketing, but it can do wonders.
Use tools to analyze your data in Pinterest and take advantage of its cheap rate per click. .
Pinterest, in general, requires a lot of testing, but you can eventually figure it out and make it work for you.

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7 Things to Assess When Your Content Is Failing | Ep. #133 Dec 11, 2016

Show notes

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,

Time Stamped Show Notes:

00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing
01:31 – Find the cause of why your content marketing is failing through analytics
- 01:44 – Analyze quantitatively
02:29 – The data will tell you what’s wrong with your blog post
- 02:54 – Get feedback from people asking them what needs improvement
- 03:03 – People want something that is actionable
03:26 – Find the basic metrics of your site
03:43 – Install Google Search Console
- 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner
04:45 – Use Hemingway App – a desktop application
- 05:01 – Hemingway App is the more advanced version of Docs and is best for writers
05:28 – Use HelloBar as an email tool
05:49 – Email out who shares your content to competitors
- 05:57 – Find your competitors at BuzzSumo
- 06:08 – You can find the email of the people who are tweeting your content through Hunter
- 06:11 – Neil shares a sample email that you can send
07:10 – Share it on social media and compare with your other posts to have an average engagement rate
- 07:40 – Pair it with paid advertising, too!
08:11 – Look at your content as a funnel and work on your headline
- 08:39 – Search for CopyBlogger Headline Formula
09:07 – That’s it for today’s episode!

3 Key Points:

Analyze your data well and find the real cause for why your content marketing is failing.
Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it.
Headlines can draw people to your content – make it interesting and appealing!

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How to Generate Content Ideas Without Keyword Research | Ep. #132 Dec 10, 2016

Show notes

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research
00:38 – SEO and keyword research is important BUT it’s also important to start with your audience
00:56 – Think about what’s interesting and trending
01:05 – Eric shares his Feedly account with his team to stay on top of trends
01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows
01:56 – Neil takes his competitors’ links and runs it in BuzzSumo
02:37 – Look at your competitor's’ posts and try to replicate but make it better
02:41 – Look up Brian Dean’s Skyscraper Technique
03:16 – Email out people who share your competitor's’ content and ask them to share yours, too
04:21 – Use io to search email addresses
04:35 – Use AHrefs and SEMRush to show which top pages are ranking
04:56 – Look into your analytics and figure out what ranks well
05:43 – Getting traffic is NOT just about keywords
05:52 – Go to Quora and see what questions are asked in your space
06:23 – Look at blog headline structures and podcast titles
07:26 – That’s it for today’s episode!

3 Key Points:

See what your audience is interested in and respond accordingly.
Use your competitor’s content as base to make your content better.
Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward.

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How to Improve Your Mobile Conversions | Ep. #131 Dec 09, 2016

Show notes

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Improve Your Mobile Conversions
00:32 – Google has changed things; they now have mobile index
00:52 – A description of how mobile pop-ups work
01:09 – Neil doesn’t use mobile pop ups and explains why
02:05 – “Optimize for conversions through the flow”
02:48 – Breakdown steps and forms
03:08 – There will be an interstitial update on pop ups in 2017
03:27 – Convertflow can show different offers to people
04:36 – Different conversion rates for people who already opted in
05:01 – Neil integrates CTAs in his blog posts
05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page
06:10 – Make sure your pop ups don’t take most of the screen
06:31 – Search Google interstitial penalty
06:38 – That’s it for today’s episode!

3 Key Points:

Pop ups may not be a good option for mobile because of the small screen size.
If you break up your content into smaller, shorter pages on mobile, you tend to convert more.
Read about the changes Google is making to guide your 2017 website plans.

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How to Use Live Chat to Grow Your Business | Ep. #130 Dec 08, 2016

Show notes

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own live chat service without his knowing just for our benefit.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Use Live Chat to Grow Your Business
00:48 – Live chats should pop up at engaging points of interaction to work well
01:25 – Avoid using live chat to interrupt the sales flow
01:47 – Eric has tried Olark and Zopim as live chat tools in the past
02:08 – Eric found out more people are using Intercom.io for their live chats
03:17 – Neil drops what Eric doesn’t know!
03:46 – Intercom.io and Drift are two most popular live chat tools
04:26 – Get in touch with people at certain engagement points
04:58 – Neil messaged Eric on his website using the live chat!
06:03 – Always put the person’s name on the chat
06:25 – How Eric does his live chats
06:42 – Try to help first before pitching your sale
07:38 – “When you engage with someone 4x…they’re much more likely to buy what you sell them”
08:12 – Always have someone manning the chat 24/7
08:30 – Neil gets his chat agents from Upwork
08:59 – Ask for the customer’s email
09:17 – Connect Drift or Intercom to HipChat or Slack
09:39 – That’s it for today’s episode!

3 Key Points:

Live chat that pops up in the right engagement points work.
It’s not just about the tools, it’s also about when pop ups, pop out.
Live chat is NOT for sales alone – remember to help people out.

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How to Amplify Your Content | Ep. #129 Dec 07, 2016

Show notes

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Amplify Your Content
00:35 – 20% of your time should be spent creating content and 80% marketing it
00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content
01:21 – Groove HQ’s CEO’s strategy was to get people to share their content
01:45 – Use hunter combined with every site you’re linking out to
03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content
03:22 – Send emails manually instead of using tools like SendGrid
03:29 – Use HubSpot to track how many email opens you’re getting
04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads
05:57 – Google and study the “Pinterest T raffic E xperiment: Side Hustle Nation”
06:36 – Neil uses BoardBooster for Pinterest
07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites
08:13 – Don’t forget to promote to your social channels using Meet Edgar
08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week
10:14 – Neil’s spendings on blog posts
11:18 – Try boosting your posts, too
11:39 – That’s it for today’s episode!

3 Key Points:

Reach out to people in the same niche—link to their work and show your appreciation.
Focus on getting people to SHARE your content.
If budget is not an issue, try paid advertising to drive traffic to your site.

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How to Use Google’s Search Console to Grow your Traffic | Ep. #128 Dec 06, 2016

Show notes

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic
00:37 – Google’s Search Console is a free SEO tool from Google
01:05 – Click on the search analytic section to know which clicks you should be getting
01:38 – Sort impressions and look at your CTR
02:37 – You should be using structured data
03:55 – Get started with Rich Cards
04:07 – Look at the crawl errors that are happening on your site
05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile
06:31 – Look-up “mobile usability”
07:02 – Look at the regions you’re targeting and select accordingly
08:08 – That’s it for today’s episode!

3 Key Points:

Google Search Console has so much to offer for FREE—get acquainted with it.
Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR.
If you’re not using structured data, you’re losing traffic.

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