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Latest Episodes:

Is Guest Posting Still Worth It? | Ep. #157 Jan 04, 2017

Show notes

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs.

Time Stamped Show Notes:

00:28 – Today’s topic: Is Guest Posting Still Worth It?
00:44 – Guest posting is posting on other websites for link building purposes
01:30 – It’s still worth it
01:48 – Before, guest posters get author accounts
02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes
02:32 – DON’T waste your time guest posting for links anymore
02:41 – Focus on guest posting to drive leads
03:13 – Neil talks about his friend, Jason, who specializes in guest posting
03:57 – You will see little to no results on your first 6 months of guest posting
04:00 – It takes a year to get traction
04:29 – Eric shares an article he wrote about YouTube advertising
05:33 – Guest posting has it’s ROIs
05:53 – Focus on delivering value
06:19 – Yields from guest posting will definitely take time
06:41 – That’s it for today’s episode!

3 Key Points:

Guest posting is STILL relevant as a marketing tool.
Do NOT focus on link building – it’s about driving those leads.
Make sure you are delivering VALUE in your posts.

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How to Hire Marketing Interns | Ep. #156 Jan 03, 2017

Show notes

In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy, and factors you should consider while looking for the next best fit for the company.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Hire Marketing Interns
00:40 – “The people that are really hungry [to learn]; sometimes, they end up being the best hires”
00:43 – Having a long-term internship program will be good for a business
01:03 – Use Craigslist or a tool called Workable to keep your hiring process simple
01:10 – First, create a good job description
01:19 – Eric uses Spark Hire, which allows video interviewing
02:38 – Neil uses Elevation Scholars to offer marketing scholarships
03:17 – Neil lists his requirements for the marketing scholarships he offers
04:59 – Neil pays for their interns’ services
05:15 – Take your interns to training
05:34 – Help them grow and pay them at the same time
06:11 – Make sure there is a “light” in your program
06:28 – Constantly give your feedback
06:46 – Target websites about career change to promote your search
07:26 – Use 15Five to setup automated feedback for your interns
08:08 – Be supportive to your team
08:17 – That’s it for today’s episode!

3 Key Points:

No need to reinvent the wheel—use the online tools available to you for your hiring and selection process.
Do NOT focus solely on talent alone, consider the person’s character too.
Give training and constant feedback—interns need your direction.

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7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155 Jan 02, 2017

Show notes

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors.

Time Stamped Show Notes:

00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging
00:37 – #1 Use TurboDial to collect phone numbers of visitors on your website
- 00:56 – Send TurboDial a signal to send a text message to the person
- 01:30 – You can program replies when a person responds to your text
02:09 – #2 Make your stuff is available for pirates on torrent sites
02:52 – #3 Use exit pop-ups
03:17 – #4 Make sure your funnel is congruent with your client’s interests
04:13 – #5 Go to BuzzSumo and find out which of your competitors’ posts are going viral
- 04:21 – Ahrefs will also show you your competitors’ most popular posts
- 04:29 – Take the post’s URL and put it into Twitter search to show the top users sharing the content
- 04:37 – Write something similar, but better, then start emailing the users about your content
- 05:15 – When they respond, ask them what you can do for them and make a P.S. about sharing your content
05:35 – #6 Have a content creation checklist or learn about content repurposing
06:34 – Google “content repurposing workflow”
06:44 – #7 With remarketing, put your pixel in your email signature
07:35 – That’s it for today’s episode!

3 Key Points:

Make your content available for pirates – let them do the work of spreading the word for you.
Use exit pop-ups, they are triggers for opt-ins.
Keep an eye on your competitor’s posts, create betters ones, and share them with the people who are engaging with your competitor’s content.

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How to Get Started with Facebook Ads | Ep. #154 Jan 01, 2017

Show notes

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Get Started with Facebook Ads
00:48 – Boosting your posts
01:04 – Digital Marketer’s Podcast episode on boosting posts has in-depth information on the topic
01:18 – Boost what gets people engaged or what you want
01:34 – Boosting does NOT have to be expensive
01:54 – Neil loves to spend on page likes
02:14 – Spending money on likes is like building your own platform
02:37 – Targeting your audience on geographic location, interests, etc. doesn’t work well unless you have an email list similar to it
03:22 – Build lookalike audiences
03:40 – Use Google Tag Manager to set your pixels
04:37 – Don’t do complex stuff just yet
04:47 – FIRST, use Facebook traffic for brand awareness
05:24 – AdEspresso has ads templates which you can pull ideas from
05:48 – HelloBar is a tool you can use to collect more page likes
05:51 – That’s it for today’s episode!

3 Key Points:

Start with the simple ads and prove its effectivity BEFORE trying out complex ones.
Do NOT forget to set-up yours pixels, first.
Facebook ads can be used for different purposes – not just for conversions.

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4 Steps to Getting Started with RSLA | Ep. #153 Dec 31, 2016

Show notes

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP.

Time Stamped Show Notes:

00:28 – Today’s topic: 4 Steps to Getting Started with RSLA
00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website
00:50 – The idea is to target people who visited your site before and are searching for something similar in Google
01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords
01:36 – PIxeling is very easy – just add the pixel code to your account
01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion
02:12 – KissMetrics is an example
03:00 – Being too broad in your content will get you irrelevant traffic
03:33 – Use a Google Keyword tool or SEMRush for your keyword research
04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign
05:13 – RLSA allows you to do more advanced marketing strategies
05:35 – That’s it for today’s episode!

3 Key Points:

RLSA allows you to target past website visitors who are searching for similar things on Google.
Avoid irrelevant traffic by making your content RELEVANT to your target audience.
RLSA enables you to set-up advanced strategies for your remarketing.

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Which Google Analytics Metrics Should You Be Tracking? | Ep. #152 Dec 30, 2016

Show notes

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance.

Time Stamped Show Notes:

00:28 – Today’s topic: Which Google Analytics Metrics Should You Be Tracking?
00:35 – It’s important to track your conversion rates
- 00:46 – This tells you how well your website is performing
01:07 – Look at your traffic from the last 7 days and do week by week comparison
- 01:19 – You should be getting more traffic from the previous week
- 01:25 – “You will not always hit those goals but you’ll see which channels are moving down”
- 01:30 – Figure out strategies you can use to address the metrics that went down
- 02:03 – The week by week indicator should show you results of whether you’re doing better or worse
02:06 – Look at the value of certain landing pages
- 02:11 – Make sure you have setup value for your goal conversion setup
- 02:33 – The key is to be able to know how much your page is worth
02:56 – Check your Google Analytics > Audience > Behavior > Engagement
- 03:05 – A chart regarding how long people are staying on your site will show up
- 03:12 – Most users will be on the 0-10 second range
- 03:19 – Improve usability and flow of your site to make visitors stay longer
03:42 – Track your bounce rate and keep it as low as possible
04:20 – “Looking at your rates is a good place to start”
04:29 – Neil also looks at Behavior > Site Content > All Pages
- 04:36 – This lists your most popular content
- 04:45 – There are some pages that might just grow popularity and you have to monetize it
05:27 – Check out what your top traffic sources are
06:03 – Set aside time to assess your Google Analytics
06:20 – Make sure your Google Search Console is connected to your Google Analytics
06:49 – That’s it for today’s episode!

3 Key Points:

The metrics you should track vary from business to business – it isn’t one-metric-fits-all.
Looking deeper into your metrics will reveal relevant strategies you can use to improve your site.
Take time to study and analyze your Google Analytics every week.

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How to Prepare for Google’s First Mobile Index | Ep. #151 Dec 29, 2016

Show notes

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index
00:38 – Google’s focus is shifting more towards mobile
00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better
01:13 – AMP also has a carousel like the ones in the desktop version
01:23 – Make sure you use the AMP framework for your sites
01:37 – Get rid of anything obtrusive like pop-ups
02:18 – Make sure your website is optimized for speed
- 02:28 – Google Chrome allows you to test how quickly pages are loading
- 02:39 – Look at Google Chrome’s page speed and page speed tools
- 02:46 – Pingdom is one tool that you can use to do a speed test
02:56 – Make your site more readable
03:21 – Setup filters and segments in Google Analytics report for mobile views
- 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit
- 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer
04:20 – A responsive design is key
04:28 – Run structured data tests for different URLs
04:42 – Use a Googlebot to test if your canonical links are accessible
05:00 – That’s it for today’s episode!

3 Key Points:

Use the AMP framework as the basis for your mobile sites.
Remember to make adjustments to your UI and design for the best user experience.
Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive.

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7 Ways to Get People to Show Up to Your Webinar | Ep. #150 Dec 28, 2016

Show notes

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up. This is why it is of the utmost importance to make sure your attendance is high. Tune in to learn the tips and strategies you need to skyrocket your webinar show up rates.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Get People to Show Up to Your Webinar
00:34 – Make sure you are emailing people inviting them to your webinar
- 00:58 – Email works because people are busy and tend to forget
01:10 – Collect phone numbers from webinar registrations
- 01:13 – The lead is more qualified if they’re willing to get more information and stay committed
- 01:25 – An SMS provider like Twilio that is integrated to your webinar can send SMS reminders before the webinar starts
01:51 – Third, use social media ads
- 02:29 – You can retarget people based on their behavior
02:31 – Fourth, don’t make your webinar available too far in advance
- 02:57 – The closer your registration is to the start date of your webinar, the higher the attendance rates
03:39 – Use repeating webinars, and tools such as WebinarJam or EverWebinar
- 04:06 – Go to Neil’s website to check his repeating webinar
04:35 – Sixth is an indoctrination video
- 04:40 – A video showing people what to expect and what will be valuable to them
- 04:53 – Add a “thank you” video on the “thank you” page and ask them to complete a survey
05:30 – Lastly, hit your social media channels and do joint webinars
- 05:35 – HubSpot does joint webinars
06:07 – That’s it for today’s episode!

3 Key Points:

Having people sign-up for your webinar is easy; however, the real challenge is getting them to show up.
Your webinar has to be of SUBSTANCE so people can’t bear to miss it.
Utilize different online tools to get people to show up to your webinar.

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How to Create a First-Class Case Study | Ep. #149 Dec 27, 2016

Show notes

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.

Time Stamped Show Notes:

00:27 - Today’s topic: How to Create a First-Class Case Study
00:40 – It is important to have a data that stands out
00:55 – Be specific with numbers
01:19 – Start your case study with the result
- 01:30 – If you’re doing an SEO, start with the results
- 01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”
- 02:00 – Break down the solution
- 02:20 – Show people how they can do it too—not just screenshots
- 02:58 – Break down the form fields into multiple steps to get to the most relevant leads
04:11 – Conversion-Rate-Experts.com has in-depth and well-designed case studies
04:30 – Find a good presentation or PDF design with Dribbble and 99designs
- 04:40 – Neil was paying $20,000 a month for CRO services
- 05:10 – They created a lot press and got great leads
- 05:25 – Case studies can be left open
- 05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”
05:50 – Look at your competitors case studies
06:05 - That’s it for today’s episode!

3 Key Points:

Thoroughness in a case study is what drives the most qualified leads.
Data is the most significant part of a case study – make sure it stands out and is executed well.
Look at the case studies of your competitors to give you a starting point for your own format.

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7 Ways To Get More People To Open Your Emails | Ep. #148 Dec 26, 2016

Show notes

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates.

Time Stamped Show Notes:

00:27 - Today’s topic: 7 Ways To Get More People To Open Your Emails
00:41 – The open rate with the subject “Hey!” is 60%
- 00:48 – Invokes curiosity
01:12 – Add RE: to the subject line
- 01:32 – Open rate goes up at least 10%
01:37 – Add the receiver’s name on the subject line
02:25 – The line “[First name], I need a favor….Can you help me?” works well
02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring”
- 02:50 – The last minute signups for webinars are from those types of emails
03:23 – Use different email sender names
03:57 – Add the question “Are you joining us?” on the subject line
04:40 – Don’t copy other email templates
05:08 – Use an appealing pre-header
06:03 – That’s it for today’s episode!

3 Key Points:

Be creative—always adjust your email template making it new and original.
Tweak and test different email headers and see what works for your campaign.
Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content.

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