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Latest Episodes:

7 Unconventional Ways to Learn Marketing | Ep. #167 Jan 14, 2017

Show notes

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.

Time Stamped Show Notes:

00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing
00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot
- 01:14 – There’s a lot of marketing content on Youtube
01:35 - Second is by networking with individuals
- 01:40 – Sharing a drink is a good way to do it
- 02:40 – Individual marketers from other companies share their tactics
03:00 – Third, strategize how to get the most out of conferences
- 03:19 – Check who’s attending and the influencers that will attend
04:00 – Fourth, practice on your own website
- 04:25 – The plugins on Wordpress can help you execute what you’ve learned
- 04:50 – “You have to test it on your own site to be very good”
04:55 – Fifth, access a mastermind
- 05:03 – There are digital marketers you can pay for about $25/month
- 05:09 – “There’s a lot of great masterminds out there and they do provide value”
- 05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues
06:20 – Sixth, people have more perceived value over information when they pay for it
- 06:30 – There are free marketing materials, but if you really want to learn, paid information IS better
07:21 – Lastly, start a podcast
- 07:35 – You learn a lot from the people or from guests
- 08:08 – Pat Flynn has great information on starting a podcast
08:18 - That’s it for today’s episode!

3 Key Points:

Youtube is probably one of the best sources now for everything, including marketing.
Grow your network by inviting people to dinner or for a drink—you’re not only learning something new but you’re also building a relationship.
People tend to value what they learn more when they pay for it.

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Why No One Is Reading Your Content | Ep. #166 Jan 13, 2017

Show notes

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts.

Time Stamped Show Notes:

00:27 - Today’s topic: Why No One Is Reading Your Content
00:36 – You’re not doing anything to stand out and people are getting bored with the content
01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article
- 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines
- 01:58 – Portent headline generator will help you craft awesome headlines
- 02:10 – Blogger Jon Morrow manages Kissmetrics blog
- 02:43 – If you can get a drunk person’s attention, you can get the normal ones’
02:58 – Look at Growth Everywhere’s episode with Derek Halpern
- 03:10 – Spend time promoting your content
- 03:51 – “Everybody is looking for something from somebody else”
03:59 – Look at Email Hunter and Mix Max for email marketing tools
04:45 – Go to BuzzSumo, find your competitor, and find who’s tweeting their articles on Twitter
- 05:10 – Neil shares a sample email
- 06:00 – People are more likely to share your content if they know that you will reciprocate
06;11 – Find the top players in your space and see what they’re doing
07:30 – Don’t write mediocre content and use old posts to maintain traffic
09:00 – Use a tool like Meet Edgar to schedule your post
09:29 – Use Facebook to share posts too
09:48 – That’s it for today’s episode!

3 Key Points:

Writing content alone is not enough—you have to get it to the RIGHT audience through sharing.
Get help from people who will most likely share your content and reciprocate that help.
Utilize different online tools that will make content sharing easier and less time consuming for you.

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How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165 Jan 12, 2017

Show notes

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips.

Time Stamped Show Notes:

00:27 - Today’s topic: How We Got Our Podcast to One Million Downloads in Just 4 Months
01:05 – The first 3 years of “Growth Everywhere” were really tough
01:27 – Eric made a lot of mistakes at the start
01:33 – You have to be consistent with your podcast to hold your audience
02:10 – The people who produce the most amount of episodes, get the most number of listeners
- 02:30 – It’s not about producing really long episodes
- 02:44 – Neil shares the idea of “The Marketing School”
03:44 – “Information in, information out”—Eric wants valuable information that will make him ACT
04:28 – Eric shares his experience listening to Tim Ferris’ podcast
04:45 – Keep things concise and do it in a unique way
05:34 – Neil shares how email blasts helped them get more listeners
05:41 – Interview people in your podcast and promote it
- 06:50 – The guest should promote it, as well
07:20 – Batch your episodes
- 07:56 – There’s a team behind the podcast — from shownotes to audio editing — that make it work
08:30 – Doing everything on your own takes a lot of time
08:52 - That’s it for today’s episode!

3 Key Points:

Mistakes are an opportunity to hone your skills and should not be repeated.
Be concise and consistent with your podcast—encourage your listeners to add your podcast release schedule to their calendars.
Every podcast should have a production team behind it to save you time.

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What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164 Jan 11, 2017

Show notes

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention.

Time Stamped Show Notes:

00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It
00:36 – Account-based marketing makes you identify ideal prospects ahead of time
01:15 – Have an inbound SDR to look at the exact leads
01:33 – Infer is a software solution that can help determine which leads are your most valuable leads
- 02:54 – You can spend your marketing effort towards responding and entertaining leads
- 03:16 – The cost of Infer depends on your size
03:24 – Lead forms work with 15-16 questions spread over a few pages
04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads
04:44 – Clearbit will show you information of people in your list
05:12 – Funnelholic’s experience with account-based marketing
05:44 – You don’t need quantity to make money—you need qualified leads
06:24 - That’s it for today’s episode!

3 Key Points:

Account-based marketing is becoming more common, even though it’s been around for years.
Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond.
Focus on QUALITY leads—not the number of leads.

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How to Build a Brand Using Live Video | Ep. #163 Jan 10, 2017

Show notes

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Build a Brand Using Live Video
00:34 – Videos are getting bigger
01:11 – Live videos are the “behind the scenes” of people’s lives
01:53 – Gary Vaynerchuk leverages videos in his own terms, hiring D’Rock to follow him around and record his videos
02:26 – Gary V is ahead 10x because he does more live videos than anyone else
03:08 – Doing exciting stuff that relates to people equates to higher conversion rates
03:26 – Live videos are like your own TV channel
04:13 – People like doing business with PEOPLE
04:37 – Neil and Eric are both investing in live videos
04:50 – Wirecast is a tool to help you re-broadcast your videos
05:34 – Article by Leonard Kim on How to Get Facebook Verified
06:23 – Live videos on Facebook are getting priority
06:40 – Don’t just do live content on your videos – engage with your audience
07:03 – Respond to your fans
08:16 – Whale allows people to ask questions to each other
08:52 – That’s it for today’s episode!

3 Key Points:

Live videos are becoming very popular, as there are NO limits to the ways you can use them for your business.
Videos that have relatable and exciting content WILL give your business traction.
Broadcast your videos across all different channels to GROW your reach; then, INTERACT with your audience.

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How to Outrank Your Competition When You Have Less Links | Ep. #162 Jan 09, 2017

Show notes

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links
00:42 – Links have a lot of impact in Google ranking
00:50 – The “Hummingbird Update” had the biggest impact on search engine listings
- 01:02 – Hummingbird looks at everything in a topical sense
- 01:27 – The new update looks at topics and themes
- 01:29 – “Websites with the strongest themes tend to rank the best”
- 01:49 – The new algorithm looks for depth and detail
02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney
02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content
02:57 – More links does NOT mean a better website
03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before
03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space
05:04 – UberSuggest will give you suggestions of what to incorporate into your content
05:17 – Don’t forget about The Skyscraper Technique!
05:58 – Linking out too much can make your website look like a directory
06:15 – Neil shares what his team did for his website to get another 10% in traffic
07:28 – Remove default URL date structures
08:16 – That’s it for today’s episode!

3 Key Points:

Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords.
Having more links does NOT guarantee you a top spot – RELEVANCY is key.
Use tools to help you plan and strategize your content for overall relevance.

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7 Elements of an Effective Marketing Report | Ep. #161 Jan 08, 2017

Show notes

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing.

Time Stamped Show Notes:

00:27 - Today’s topic: 7 Elements of an Effective Marketing Report
00:45 – First, have high-level goals
- 01:08 – Have a different kind of threshold
- 01:24 – “Have your targets laid out so it is easier for people to digest”
01:31 – Second, look at the growth
- 01:47 – Examine your growth weekly
- 03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count
- 04:28 – The growth rate should be staying the same, if not increasing
04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data
- 05:27 – GA data grabber helps you to pull reports, too
05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers
- 06:15 – You need a metric
07:11 – Fifth, look at your revenue churn and customer churn
- 07:28 – Lincoln Murphy’s How Much Churn is Acceptable
- 07:47 – Ideal churn is less than 10% a year
08:30 – Sixth, Neil shares the time he talked to Ryan, from HubSpot
- 09:16 – Add your total headcount in your marketing report
10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers
11:12 – That’s it for today’s episode!

3 Key Points:

Have a clear and simple goal which is easy for people to understand.
Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health.
Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors.

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7 Tips to Improve the Reach of Your Podcast | Ep. #160 Jan 07, 2017

Show notes

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing your network, changing up your headlines, and maximizing off the traffic you get on iTunes.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Tips to Improve the Reach of Your Podcast
00:35 – #1: Have a following and email list AND push your content out to your channels
- 00:48 – Eric uses a podcasting host called, “List It” to push to multiple channels
- 01:15 – Email blast has also been effective for Eric and Neil
02:30 – #2: Show every single episode that you have recorded
- 02:50 – Eric uses MeetEdgar to schedule his posts
04:04 – #4: “The headlines really impact how many downloads a podcast gets”
04:13 – Copyblogger headline formula can give you templates to create attractive headlines
- 04:32 – Fortune’s headline generator also helps
- 04:36 – TitleCapitalization will fix your headline
04:57 – #5: If you have a podcast, have a blog, too!
05:48 – #6: The more ratings and reviews you have, the more you will get
- 06:18 – If you can get more traffic in iTunes, use it to get more views!
- 06:30 – Mention in your podcast to leave a review and rating
- 06:48 – Tim of LeadPages made The Marketing School’s intro and outro
07:20 – #7: Cross Promote
- 07:40 – John Lee Dumas has a great community called The Podcaster’s Paradise
- 08:10 – Share in a podcasting community to grow your network
08:15 - That’s it for today’s episode!

3 Key Points:

Be in multiple channels and improve not just your content, but your headlines as well.
Get feedback and ratings from iTunes—it can boost your traffic significantly.
With the growing number of podcasters, it is much easier now to share, connect, and help one another.

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What You Need to Know About Digital Marketing Before Investing in It | Ep. #159 Jan 06, 2017

Show notes

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency.

Time Stamped Show Notes:

00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It
00:50 – First is to get a high level view of what is going on
00:57 – There are a lot of YouTube videos available, like the one from HubSpot
01:30 – Know what your goals are and be clear with your target
01:51 – Figure out what channel you want to tackle first
- 02:02 – Neil’s focus is content marketing
- 03:00 – Neil wants to use YouTube
- 03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it
04:30 – “Focus on one channel at a time and focus on things that work”
05:29 – Neil only does a few channels at once
05:49 – NeilPatel.com has been around for 2 years and Neil is focused on content marketing
06:40 – If you haven’t figured out your foundation for the different channels you’re running at once, it will slow you down
07:45 – Success takes time
08:07 – Eric shares how he grows “Growth Everywhere”
08:26 – Everything compounds in time
09:00 – Neil advises to not hire an agency on your first year
- 09:05 – If you can’t figure out traction on your own, your agency is going to just spend all your money before they figure things out
- 09:34 – You don’t have to be an expert – work to figure out the basics on your own
09:47 – That’s it for today’s episode!

3 Key Points:

Don’t go into multiple channels at once – pick one at a time, conquer it, and be the best at it.
All good things take time when it comes to maximizing on a digital marketing strategy.
You don’t have to be an expert – just be technical enough to figure out the basics on your own.

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How Long It Takes for SEO to Work | Ep. #158 Jan 05, 2017

Show notes

In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that you can do now to boost your traffic.

Time Stamped Show Notes:

00:28 – Today’s topic: How Long it Takes for SEO to Work
00:35 – For a brand new website, it takes 6 months to 1 year. For an established website, it can take 6 months or more to get ranking.
00:50 – Neil shares his website’s ranking as an example
01:45 – It took Neil 9 months for him to see a decent ranking
02:00 – The search traffic goes up slowly
02:39 – “It takes good placement to see traffic”
02:53 – Eric shares his own experience with SEO
03:12 – Eric decided to buy a decent age domain
04:00 – Eric made a lot of adjustments with the domain and their website traffic went from hundreds to millions
04:54 – Redirecting an old domain to a new domain helps
05:03 – Having high brand keywords increases traffic
06:28 – Have an on-page SEO set up right
07:30 – There’s a lot of SEO consultants available and don’t be afraid to approach them if you’re not confident enough setting up SEO
08:19 – SEO takes time and effort, so be patient
08:27 – That’s it for today’s episode!

3 Key Points:

There are no shortcuts in SEO, so BE patient as it takes time and effort to see the results.
To get that traffic, you need to focus on having a proper on-page SEO setup.
Do NOT be afraid to ask the experts—it’s better see real results than to overestimate your abilities.

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