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Latest Episodes:

7 Unconventional Marketing Tactics for 2017 | Ep. #187 Feb 03, 2017

Show notes

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017
00:35 – First, check out Russell Brunson’s ClickFunnels
- 00:56 – Soon, more and more businesses are going to do funnels
01:19 – Second, website personalization
- 01:21 – Hubspot provides you these options to personalize
01:53 – Third, try micro-retargeting
- 02:41 – Connect Leads can help you segment your Facebook retargeting
03:30 – Fourth, branding
- 04:05 – Gary Vaynerchuk is really gaining traffic
- 04:43 – Branding creates more business opportunities in the long run
- 04:53 – Google Trends can tell you a brand’s information
05:13 – Fifth, chat is becoming a great marketing tool
- 06:00 – Intercom and Drift are good tools to look up
06:14 – Sixth, work on your notifications
07:08 – Seventh is content upgrading
- 07:27 – Find a piece where a tweak is needed and upgrade it
08:08 – That’s it for today’s episode!

3 Key Points:

More and more businesses are turning to sales funnels.
For a long term solution—working on your branding to create more business opportunities in the future.
Marketing strategies are continuously improving—FIND the easiest way to get your product to the people.

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Is Twitter Still Worth Using? | Ep. #186 Feb 02, 2017

Show notes

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: Is Twitter Still Worth Using?
00:35 – Eric doesn’t use Twitter to engage with people
00:46 – Eric searches Twitter to find out what people are looking for on this platform
01:00 – Eric follows venture capitalists, founders, and SEOs
01:11 – Twitbot’s integration is useful for Eric to read news later
02:00 – “I wouldn’t use Twitter. It’s dead.”
02:27 – Neil’s number of followers is much bigger than the traffic he’s getting
02:47 – Neil’s Facebook traffic is 244K from his fan page
03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook
04:43 – Twitter is a waste of time to generate traffic
04:51 – Twitter is still relevant for content ideas
05:00 – You can now livestream for your Twitter app
05:28 – “Facebook is crushing everyone now with Instagram and Facebook live”
05:39 – That’s it for today’s episode!

3 Key Points:

Twitter still has its benefits and one of them is their search feature.
Twitter is NOT the most advantageous platform to generate traffic—Facebook is.
Facebook is crushing everyone with Instagram and Facebook live.

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7 Ways to Get More Engagement on Social Media | Ep. #185 Feb 01, 2017

Show notes

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media
00:35 – First, go LIVE
- 00:47 – Instagram and Facebook are giving more priority to those who are live
00:55 – Second, repost content that did well after a month of posting
- 01:12 – Neil just reposted content and is doing well
01:30 – Third, Tag the people in your post
- 01:49 – Hashtagify can help you find the top hashtags on Instagram
02:05 – Fourth, build a community
- 02:18 – Interact and engage with people
02:35 – Fifth, make sure you’re scheduling at the right time
02:52 – Sixth, target the right audience
- 03:20 – Create a fan page in Facebook to know where your audience is coming from
- 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience
04:20 – Lastly, have a great headline
- 04:43 – Go to Copyblogger and check their headlines’ post
- 04:48 – Check your competitors' headlines on BuzzSumo
05:18 – That’s it for today’s episode!

3 Key Points:

Optimize your posts for a maximum reach.
Interact and engage with people—frequently check your messages and reply to them.
Targeting the right audience can increase your engagement.

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What Should You Do When Your Business Stops Growing? | Ep. #184 Jan 31, 2017

Show notes

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions when their own businesses were struggling and how an outsider’s perspective can make all the difference in saving your business.

Time Stamped Show Notes:

00:30 – Today’s topic: What Should You Do When Your Business Stops Growing?
00:45 – First, look at your analytics and numbers and see what’s going on
- 00:53 – Are you losing traffic? Assess, then look at the actions you should take
- 02:00 – Do your due diligence, don’t necessarily give up
02:20 – Look at other businesses and see how they are growing, learn from them
03:37 – Sometimes you’re too close minded about your processes
- 04:00 – Neil shares an example from his own personal experience
- 04:14 – One small change like changing URL structure, does make the difference to growing your traffic
- 05:17 – The solution isn’t necessarily in your head, step back, and try to look at it form an objective perspective
05:30 – Network with others, be transparent with what’s happening, and you might get the RIGHT feedback and ideas that are worth trying out and will HIT that problem
06:14 – Just because you’re an expert in your space, doesn’t mean you know how to grow your own business
06:36 – Sometimes you’re too close to your own business to see what needs changing
06:45 – Pay contractors and find consultants, or go to networking events
07:40 – Eric shares his struggle with finding lead sources; check out Nathan Latka's podcast He Bought a $150k/mo Agency for $2 with Eric Siu
- 08:21 – Joining Entrepreneurs' Organization helped Eric find out what he needed to do to save his company—the peer group helped him learn from their experiences
- 09:16 – If he didn’t have help from this particular peer group, he’d be left Googling for solutions
09:45 – Network at conferences!
09:55 – At the end of the day, you’re dealing with humans and you need that connection
10:30 – That’s it for today’s episode!

3 Key Points:

If you feel like your business is struggling, ASSESS your analytics and numbers to find out what’s going on BEFORE you take action.
Get an outsider’s perspective and help even IF you’re an expert at what you do—sometimes you’re just too close to the situation.
ENGAGE and NETWORK—at the end of the day, you’re dealing with humans and you need that community to help you out.

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When Is It Time to Give Up on a Marketing Campaign? | Ep. #183 Jan 30, 2017

Show notes

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later.

Time Stamped Show Notes:

00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign?
00:58 – Have specific goals, objectives, and have a timeline
01:05 – Set your smart goal, initially
01:18 – Have the right mindset
01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down
- 02:06 – Neil had spent on branding, but it wasn’t generating money
- 02:30 – After 6 years, Neil is now getting a big ROI from branding
- 03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months
04:05 – Marketing requires reiteration
04:30 – The traction of YouTube ads
05:25 – Always put a timeline on whatever you’re doing
06:00 – That’s it for today’s episode!

3 Key Points:

Just because something isn’t working right now, doesn’t mean it won’t work in the future.
Setting a timeline for your marketing campaign makes you more productive and can save you some money.
Have specific goals and objectives to guide you.

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How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182 Jan 29, 2017

Show notes

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral
01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.”
01:15 – Having a styling guide will help you to be consistent
- 01:47 – Check Dribbble to get ideas from different portfolios
- 01:58 – Intercom is consistent in having a good-looking design
02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well”
02:35 – Make sure the text is legible and dark in color for easier reading
- 02:49 – “Text impacts conversion more than anything else”
02:58 – “Make the design fall with the message you’re trying to create”
03:38 – Use call-to-actions throughout the design
03:53 – Make sure you are also answering objections
04:46 – “Your landing page should be one cohesive story”
05:05 – When you’re designing a page, your website should be responsive
- 05:25 – Make sure that it works on different browsers and devices
05:38 – Land-book has good examples of different landing pages
06:05 – Swiped has different ideas worth checking out
06:13 – Great design should be invisible and should be sitting in the background
06:31 – “Make sure the design elements you use on different device types are more relevant”
07:27 – That’s it for today’s episode!

3 Key Points:

A simple and great design is invisible and therefore, converts into sales.
Make sure the design is not hurting or taking away from the message.
The design should be tailored specifically to each device for the users to have that unique experience.

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Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181 Jan 28, 2017

Show notes

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video.

Time Stamped Show Notes:

00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating?
00:40 – “Behind the scenes” videos are always a way to get people watching
01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers
01:20 – Third, try to do an interview—perhaps an impromptu interview
01:30 – With Facebook live, you can also invite others to join your live stream
01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him
- 01:52 – Make sure it is general advice related to your audience, that will really help them
02:15 – Fifth, do a product or service demo
- 02:35 – Think of the value first
02:45 – Sixth, share personal stuff that isn’t always positive
- 03:21 – People can relate to it and learn from it
03:42 – Seventh, treat your live stream as a webinar
- 03:48 – Use Wirecast to simultaneously be online on several online platforms
- 04:43 – Just be careful in showing recorded videos live because some people may not like that
05:03 – That’s it for today’s episode!

3 Key Points:

Be more open and transparent – it builds trust and goodwill with your viewers.
People love “behind the scenes” videos and appreciate seeing the whole picture of your experience.
Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers.

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How to Get Started with Affiliate Marketing | Ep. #180 Jan 27, 2017

Show notes

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Started with Affiliate Marketing
00:35 – Affiliate marketing is performance marketing
01:10 – The commission will depend on the industry and products
01:39 – Affiliate marketing is getting other marketers to push your product
01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov
02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer
- 02:52 – You can also do paid advertising
- 03:05 – Cheap traffic sources are Facebook and Pinterest
03:26 – LeadDyno and Getambassador are great tools
04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate
04:25 – Go to any popular affiliate network and see what offers convert the best
04:52 – If your conversions are not done right, you’re not going to have any revenue
05:24 – In Clickbanks,their metrics helps you guide your conversion
05:48 – Credit Karma tells you the credit score
06:00 – TPG or The Points Guy is doing affiliate marketing really well
06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term
- 06:34 – Look for long-term legitimate companies and not shady ones
06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links
07:20 – That’s it for today’s episode!

3 Key Points:

Affiliate marketing is performance marketing.
Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand.
Get your conversions right—do the work to understand everything you can about affiliate marketing.

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What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179 Jan 26, 2017

Show notes

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too!

Time Stamped Show Notes:

00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week?
00:39 – Neil was using Quick Sprout, just once a week
01:38 – You want to produce something that stands out and makes people want to link
01:49 – First, figure out who are you targeting and how you can help them
- 02:00 – Kissmetrics targets marketers
02:10 – Second, who are your ideal customers?
02:55 – Your content should be very specific
03:25 – Companies are looking at more detailed metrics
03:42 – Blogs should be actionable and thorough
04:00 – Groove HQ is a good example of a growing blog
05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google
05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness
06:10 – That’s it for today’s episode!

3 Key Points:

Produce a blog post that stands out and that people want to share through linking.
Know your target and ideal customers and provide content that is helpful to them.
The KEY is to be relevant towards the right people.

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How to Get Sales and Marketing to Work Together | Ep. #178 Jan 25, 2017

Show notes

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Sales and Marketing to Work Together
00:48 – Get both teams together to brainstorm great content and blog post ideas
01:07 – Objections can also be answered and conversion rates can go up
01:14 – Collaboration is key and people like to work together
01:35 – “Most sales organizations are data driven”
02:15 – Automate as much as possible
02:19 – Improve and keep adjusting the funnel
02:40 – Analyze the presentation and be analytical
03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more
03:25 – Use Amplemarket on S lack to see the individuals or leads that are coming in
03:43 – Use Clearbit to plug in all your leads and have your sales team crystalize your leads
- 03:54 – Consider this as your Inbound SDR (Sales Development Rep)
04:08 – You can use InsideSales that integrates with Salesforce so that you can call people back within 5 minutes
04:27 – Have a monthly talk or evaluation about which platform works best
04:50 – Have a marketing automation tool like InfusionSoft, Marketo and HubSpot to understand your customer’s experience
05:33 – Teams working together gets easier as you do it
05:40 – Have a process that works long-term
05:45 – That’s it for today’s episode!

3 Key Points:

Make room for your teams to collaborate—that exchange of ideas can lead to great content.
Take advantage of the online tools that help create a smoother workflow.
Working together gets easier the more you do it, so integrate a process that works long-term.

Leave some feedback: