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Latest Episodes:

7-Point Facebook Advertising Checklist | Ep. #197 Feb 13, 2017

Show notes

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.

Time Stamped Show Notes:

00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
00:35 – First, have a good image
- 00:48 – Use tools like Canva
- 00:53 – A good image drive means a good click-through rate
01:06 – Second, have a lot of text
- 01:18 – The more persuasive the text and the more stories you have, the better the conversion
01:37 – Third, try different objectives and see the results
- 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
- 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
02:42 – Fourth, make sure that ad frequency is less than 2
- 02:48 – More than 2 is a waste of money
03:03 – Fifth, be mindful of your “ad scent”
- 03:08 – Make sure that your images or videos are congruent to your landing page
03:35 – Sixth, have a new ad account and duplicate your campaign
04:06 – Seventh, don’t be afraid to explore new ad ideas
- 04:10 – AdEspresso has a gallery of ads for inspiration
- 04:28 – Swiped has different long form landing page copy
- 04:41 – G-star has a good ad that is catchy video
- 05:03 – Rev has s caption service for your videos
05:17 – That’s it for today’s episode!

3 Key Points:

Facebook is one of the most effective platforms to have an advertisement.
Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

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7-Point Content Promotion Checklist | Ep. #196 Feb 12, 2017

Show notes

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.

Time Stamped Show Notes:

00:27 – Today’s topic: 7-Point Content Promotion Checklist
00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it
00:59 – 1: Hit your social media channels
- 01:00 – Use Meet Edgar to schedule your posts
01:36 – 2: Think of websites you can link to
02:09 – 3: The paid channels can boost your post for only $1/day
- 02:33 – Facebook Insights can be used to boost your post
03:30 – 4: Look for who shares similar content
- 03:54 – Send them an email asking if they’d be willing to share it
04:23 – 5: Make sure you’re repurposing the content
04:58 – 6: Make your headline appealing
- 05:05 – Test your headline ideas on your friends or people in your network
05:30 – 7: Continue to build and push out your email list
06:10 – That’s it for today’s episode!

3 Key Points:

Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out.
Boost your social media channels and leverage it.
A good headline attracts traffic, so make it appealing and compelling!

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7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195 Feb 11, 2017

Show notes

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer
00:35 – Tell me about the most impressive win in your career
- 01:00 – This is the question that Elon Musk uses
- 01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors
- 01:50 – The answers should match where they are in life at the moment
01:55 – What would you change with my business from my website? How would you fix it?
- 02:20 – “In business, people have to come up with solutions at the most inconvenient moment”
02:38 – Use a video interviewing tool called Spark Hire
03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented?
- 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web?
04:48 – Come up with situational questions and see their thought process
05:23 – Ask questions to see how aggressive the marketer is
- 05:45 – For example, have you ever bought paid links?
- 05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged?
06:35 – Give people a homework assignment as a paid trial
07:26 – That’s it for today’s episode!

3 Key Points:

The answers your interviewee gives should match where they are at in life, at the moment.
Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it.
Give a paid trial assignment – this will give you a clear picture of their capability.

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How to Attract 9,000 Visitors a Month from Quora | Ep. #194 Feb 10, 2017

Show notes

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how Jason Lemkin leveraged Quora and how you can do it, too!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Attract 9,000 Visitors a Month from Quora
00:40 – You can definitely generate traffic from Quora
00:54 – Jason Lemkin is leveraging out of Quora
01:11 – Respond to popular questions in your page and link relevant articles to your website to get traffic
01:47 – Quora is ranked 122nd for most popular website in the world
- 01:50 – Quora is 67th in USA
02:00 – Answer a new question on Quora that is gaining traction
- 02:32 – Add a “call to action” that links to your website at the end of your answer
02:40 – Eric was answering random questions on Quora
03:00 – Jason Lemkin built an entire conference and community
03:25 – Answers need to be concise
- 03:43 – There can be repurposing answers
03:53 – Jason Lemkin has received 10M views from Quora
04:07 – You can get business partners through Quora
- 04:32 – The more helpful you are, the more they’ll take to working with you
05:02 – Blocking out a time to just answer questions can enrich your business development
05:40 – That’s it for today’s episode!

3 Key Points:

Quora has its merits for increasing traffic to your website and you need to be leveraging it.
The more helpful you are to others on Quora, the more they see your value and will consider working with you.
Make your answers concise and include a “call to action” that links back to your website.

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Why Your SEO Sucks and How to Fix It | Ep. #193 Feb 09, 2017

Show notes

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best.

Time Stamped Show Notes:

00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It
00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it
- 00:58 – People focus on off-page SEO and no one focuses on on-page
01:20 – For on-page SEO, do keyword research
- 01:26 – Check Google Trends to see how keywords are trending
- 01:32 – Use Keyword.io and Google Keyword Planner
01:46 – Have a goal that you want to achieve
02:00 – Content and links are what matters in SEO
02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant
- 02:16 – “The last thing you want to do is be seen as a directory”
03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal
- 03:58 – You have to be willing to spend for a technical audit
- 04:10 – Be patient
04:37 – Take your most popular pages and link them in your sidebar
05:03 – Google “how to rank zero in SEO”
- 05:10 – Check if your snippets are working
- 05:39 – You can use SEMrush and Ahrefs
05:48 – Continue finding your title tags and meta-description tags
- 06:06 – Optimize and make them persuasive
- 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”
- 06:27 – Read books from David Ogilvy, one of the best copywriters
- 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines
06:40 – Make sure you have the alt tags for the videos
07:04 – Start combining your pages
07:32 – The “hub and spoke” strategy
- 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy
- 08:23 – Google wants to see your intro page and the links that are backing it up
- 08:36 – Google “conversion rate optimization”
08:47 – That’s it for today’s episode!

3 Key Points:

SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche.
All good things come to those who wait—SEO takes time to see the results, so be patient.
Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!

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7 Neat SEO Tricks for 2017 | Ep. #192 Feb 08, 2017

Show notes

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Neat SEO Tricks for 2017
00:35 – First is to upgrade your post that is already doing well
- 00:49 – Check Ahrefs and Google Search Console
- 01:30 – Google “online marketing” and Eric is probably Top 5
01:50 – Second, when you add the year on the title tag, it can generate new click throughs
02:26 – Third is to buy a website
- 02:38 – Look for keywords you’re trying to link
- 02:40 – Reach out to the top 20 websites see who wants to sell
03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic
04:19 – Fifth, focus on link building to posts that are ranking 5 to 25
- 04:39 – Build 10 links to your post to signal Google
05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is”
- 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for
05:36 – Seventh: Tier 2 link building
- 05:43 – Black hat tools explained
- 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you”
07:20 – That’s it for today’s episode!

3 Key Points:

Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales.
Make your post relevant to signal Google and increase search traffic.
Do black hat SEO in a white hat way—it’s proven to work better.

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How to Hire an SEO Agency | Ep. #191 Feb 07, 2017

Show notes

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Hire an SEO Agency
00:46 – Always look at referrals
- 01:11 – A referral is the first line of offense and defense
01:25 – Look at the previous work of the SEO agency
01:50 – Before hiring an agency, ask them the changes they’d make to your website
- 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
02:40 – Ask the agency their process:
- 02:48 – Each agency is different
- 03:35 – Look at organic traffic and organic conversion
- 04:00 – There should be alignment from the get go
04:07 – Ask the agency to explain their expertise
04:50 – See what tools the agency uses internally
- 05:00 – Ahrefs and Keyword.io are good examples
05:35 – Check for references
06:15 – Ask the agency for their rankings and results for their own website
- 06:30 – Some agencies don’t rank well
- 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
07:15 – That’s it for today’s episode!

3 Key Points:

Referrals are a great way to see how the SEO agency has performed in the past.
If an SEO agency can rank their own website well, chances are they can do it for you, too.
Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

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7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190 Feb 06, 2017

Show notes

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
- 00:51 – Redirect all their pages to your website
01:12 – Second, use the Skyscraper Technique
- 01:19 – This was created by Brian Dean
- 01:58 – Use BuzzSumo to find people linking to the top 3 results
- 02:03 – Ahrefs is also useful
- 02:23 – The Skyscraper technique takes time, but definitely works
02:39 – Third, look at your on-page SEO and topical relevancy
- 03:00 – Change your URL structure so Google can read it
03:42 – Fourth, build a community
- 03:52 – Some 6-figure earners started by building a Facebook group
- 04:00 – Podcasts are also a good option
04:49 – Fifth, use a tool like M arket Muse which tells you what keywords are missing to better your searches
05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
- 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
06:32 – Seventh, optimize your title tags for click through rates
- 06:35 – Go to Google search, “search analytics”
- 06:49 – Make your title tags more appealing
- 06:52 – Copyblogger headline formula can give you ideas
07:52 – That’s it for today’s episode!

3 Key Points:

Try to make a deal with people who are not monetizing their high-ranking websites.
Be patient, these strategies will take time, but they are worth the wait and will be effective.
Leverage your website search console.

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How to Increase Your E-commerce Conversion Rate | Ep. #189 Feb 05, 2017

Show notes

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate
00:41 – First, add live chat to your web pages
01:03 – Use a 2-step check-out
- 01:12 – Name and email on the first page, then credit card details on the second
01:25 – Have a countdown timer on the checkout page
- 01:34 – Learn more about it in Conversion Excel
01:47 – Offer FREE shipping
- 02:12 – Increase the product cost to cover the free shipping fee
02:26 – Your page speed matters a lot
- 02:47 – Site speed means better user experience
02:57 – Make sure your site is mobile compatible
03:20 – Have reviews
- 03:41 – Using default product descriptions will not establish your page as unique
- 03:51 – Interlink other products to draw people to these other pages
04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
04:37 – Check people’s behavior on your pages
05:18 – Make sure images are of high quality and videos are showing the product well
05:39 – Utilize retargeting to those who consistently check you out
06:18 – Run promotions
06:50 – That’s it for today’s episode!

3 Key Points:

Think about up selling—every product should have an upsell opportunity.
The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
The better the customer experience, the higher the sales.

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7 Copywriting Hacks that Will Double Your Conversions | Ep. #188 Feb 04, 2017

Show notes

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions
00:35 – First, within your headlines, consider integrating the city
- 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city
01:13 – Second, use specific statistics and numbers
- 01:07 – Check Quick Sprout or Neil Patel in BuzzSumo
02:08 – Third, copywriting is about answering objections
- 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy
02:50 – Fourth, include the person’s name inside the copy when it’s relevant
03:14 – Fifth is to show vulnerability
- 03:20 – Neil showed how he made mistakes and how he fixed them
04:20 – Include all examples and calls-to-action
04:50 – Seventh is storytelling
- 04:59 – Don’t forget to innovate stories in your copy
05:13 – That’s it for today’s episode!

3 Key Points:

Use a person’s name and city in the title and in the copy to personalize their experience.
Vulnerability helps people to relate to you and this can develop trust with your customers.
Storytelling is a great way to hook people and draw them in.

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