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Latest Episodes:

How to Measure Your Branding Efforts | Ep. #217 Mar 05, 2017

Show notes

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Measure Your Branding Efforts
00:40 – First, look at your reach and how far your content is going
- 01:08 – Eric shares how they were able to increase their reach in a post
01:30 – Google now lets you look at the region to check how you are doing in that specific region
02:17 – Check your engagement rate
- 02:20 – Are your efforts resonating with people?
- 02:43 – Avanash Kaushik’s A pplause R ate B log P ost
03:05 – Branding is about long-term and longevity
- 03:15 – “Keep pushing hard”
- 03:30 – Engage on a daily basis
- 03:48 – Respond as soon as you can
03:58 – Look at your likes, shares and comments
04:52 – Branding is when people keep talking about you
05:00 – Neil shares about someone who is doing a branding campaign through remarketing
05:15 – Marketing’s rule of 7
- 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert
- 05:56 – Nike and McDonalds have been using the same type of message for years
06:49 – Look at your unsolicited response rate
07:05 – “Keep adding value to people and it will come back to you over time”
07:16 – That’s it for today’s episode!

3 Key Points:

Checking your reach can help you improve and adjust your marketing efforts.
Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.
Keep adding value to people and it will come back to you over time.

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7-Point SEO Checklist | Ep. #216 Mar 04, 2017

Show notes

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience.

Time Stamped Show Notes:

00:27 – Today’s topic: 7-Point SEO Checklist
00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site
01:11 – Go through your pages in your sites and find duplicates
- 01:20 – Pages with the same topics should be combined
- 01:52 – You’re sending Google conflicting data
02:02 – Make sure to implement accelerated mobile pages
- 02:13 – It is a better experience for users
02:22 – Fourth, update your most popular content
02:45 – Fifth is mobile usability
- 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well
03:04 – Sixth, check your bounce rate
- 03:15 – Make sure that it is decreasing
- 03:24 – As it decreases, your mobile ranking will climb
03:30 – Seventh is page load speed
- 03:33 – GTmetrix can analyze your speed performance
03:53 – That’s it for today’s episode!

3 Key Points:

Merge pages with the same topics; then, you won’t be sending Google conflicting data.
Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis.
Redirect traffic from the pages with lesser views to the more popular pages.

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Our Favorite Marketing Books | Ep. #215 Mar 03, 2017

Show notes

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game.

Time Stamped Show Notes:

00:27 – Today’s topic: Our Favorite Marketing Books
00:35 – Breakthrough Advertising
- 00:45 – Talks about people’s desires
- 01:09 – Explains the concepts of good copywriting
01:25 – Don’t Make Me Think
- 01:28 – This book includes design concepts
- 01:44 – Most marketers think having a good design equates to greater conversion rates
01:57 – Influence
- 02:01 – Discusses how you influence people to do something, like buying a product
- 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase
03:06 – The 22 Immutable Laws of Marketing
- 03:12 – It has the 22 rules that you should always follow in regards to marketing
03:31 – DotCom Secrets
- 03:36 – Talks about the concept of funnels
- 03:46 – The funnels are the future
04:01 – The Copywriter’s Handbook
- 04:03 – A step-by-step guide of writing copy that sells
- 04:17 – It has the principles of copywriting outlined clearly
04:21 – Check David Ogilvy, the “father of advertising”
- 04:31 – He has shared his experiences through his books
04:47 – The Boron Letters
- 04:52 – Gary Halbert is one of the best copywriters
- 04:56 – The book is written for his son
05:19 – Seth Godin, the master marketer
- 05:21 – Check his blog
- 05:30 – Some of his books are Purple Cow and Linchpin
05:40 – That’s it for today’s episode!

3 Key Points:

Regardless of your experience, there is still much to learn regarding marketing.
Conversion matters—both design and content are factors that affect your conversion.
Learn from the best in the field and what they’ve written to get that leg up.

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How to Efficiently Manage Your Marketing Projects | Ep. #214 Mar 02, 2017

Show notes

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects
00:35 – Eric uses growth hacker experiments and combines them with Google sheets
- 00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly
- 01:01 – Growth Hackers Project is a tool for running projects
- 01:09 – Someone should assess how the company is doing using these experiments
- 01:34 – Just continue experimenting over time
01:45 – Managing your marketing is more about cutting back what you’re doing
- 02:04 – Neil doesn’t do a lot of marketing
- 02:11 – Do one or two things at a time, once you get it right, add more
- 02:17 – Don’t keep adding more to your plate just because
- 02:33 – The key to managing your marketing is do less, but do it well
02:45 – Two people worth mentioning that are doing these experiments well: Brian Balfour of HubSpot and CoElevate
03:02 – Sean Ellis, the founder of GrowthHackers
03:20 – If you don’t have a process to follow, everything will fall apart easily
03:29 – Move and respond quickly
03:45 – Experimenting is a team effort and requires team work
03:54 – Make sure you’re annotating on your Google analytics when you are running the projects
04:15 – When you’re running a campaign or project, create a list
- 04:41 – Go after the things that are more difficult to achieve, then move to the easiest
- 04:49 – Prioritize those in your list with the highest potential of return
05:02 – That’s it for today’s episode!

3 Key Points:

Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment.
The key to management is not doing everything at once, but doing a few things and doing them well.
Experiments and projects are a team effort; make sure everyone knows their role and is on track.

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Does Black Hat SEO Still Work? | Ep. #213 Mar 01, 2017

Show notes

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if black hat SEO still works and the advantages and disadvantages of using this practice.

Time Stamped Show Notes:

00:27 – Today’s topic: Does Black Hat SEO Still Work?
00:35 – PBN is also considered black hat SEO
00:41 – Black hat SEO still works
00:45 – Black hat SEO isn’t really for business or marketing
01:07 – Neil used to do black hat SEO
- 01:27 – “It never did last”
- 01:37 – Black hat SEO can give you short term income, but not recommended for a client’s website
01:55 – The only good thing about black hat SEO is that it can help you be more creative and adapt its concept to white hat SEO
- 02:13 – It is not worth the time and energy
02:41 – The link wheel tactic of black hat SEO described
03:26 – Build your own blog network the legitimate way
03:47 – If you’re just starting, you can try black hat SEO with your own website
- 03:55 – Eric did it before for a game review website
- 04:20 – The website was earning for some time, but then it got flagged and Eric lost his money
- 04:36 – Watch out for your website when you’re about to get filtered by Google
05:07 – Do not use black hat SEO if you want to play the good game
05:15 – That’s it for today’s episode!

3 Key Points:

Black hat SEO still works, but it is definitely not for business or marketing.
Black hat SEO is only good for a short period of time.
Do not use black hat SEO if you want to play the good game.

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7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212 Feb 28, 2017

Show notes

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern
00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis
- 01:11 – You can check how your activities are comparing with your competitors
- 01:25 – The diminishing return explained
01:46 – Have an on-going link building process
- 02:00 – Use BuzzSumo to find the right people to reach out to
- 02:09 – Use BuzzStream to keep track of the report
02:30 – Your intern should focus on social media and respond to anyone who is upset in your space
- 02:45 – They don’t have to be necessarily picking on your product
- 02:50 – Helping out will build trust and royalty
02:57 – Do reporting
- 03:00 – Manual reporting is still a good way to do it
- 03:12 – Use Screenflow for screencasting to make records
03:38 – “Each week, have your intern talk to customers who signed up and 5 people who didn’t sign up”
- 03:54 – Keep in touch with those people and understand their user experience
04:10 – Make your intern boost Facebook posts or run basic ads using Facebook and Google
04:40 – Have your intern monitor Ahrefs for bad links
- 04:48 – The intern should update your bad links on a daily basis
05:17 – That’s it for today’s episode!

3 Key Points:

Having the right tasks to assign your intern will make their stay in the company worthwhile.
Your intern should focus on building your online presence—this can include reaching out to customers and being more engaged online.
Make your intern track growth and activities on a daily basis to see how you’re measuring up.

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7 Key Elements of a High Converting Homepage | Ep. #211 Feb 27, 2017

Show notes

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage
00:35 – Make sure you have a great headline that emphasizes what you do
00:49 – Have a call-to-action that goes with the headline
01:08 – Answer objections:
- 01:20 – People are more likely to buy and be more comfortable if you will answer their objections
- 01:30 – Talk to people and ask about their hesitations in buying a product
- 01:39 – Use Qualaroo to put up a quick survey
01:52 – Use testimonials and case studies
02:14 – Fourth is to add a benefit-driven headline
- 02:21 – Talk to your paying customers and ask them why they bought your product
03:17 – Fifth is page load speed
03:46 – Think of your homepage as a funnel
- 04:39 – “Whatever your funnel is, make sure all flows together”
04:54 – Don’t forget about your pixels
- 05:05 – Start collecting data when people visit your site
- 05:18 – You can’t advertise effectively to your target audience without your pixels
05:24 – That’s it for today’s episode!

3 Key Points:

A benefit driven headline can attract a greater audience and this can turn into sales.
Consider your homepage as a funnel as this is what gets the most traffic.
Know your pixels to reach your targeted audience effectively.

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What Is a PBN? | Ep. #210 Feb 26, 2017

Show notes

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is a PBN?
00:35 – A PBN is a private blog network that can be used to make your SEO more effective
01:16 – Build My Rank is one of the most popular blog networks
- 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them
01:42 – PBN still works, but is not recommended
01:58 – PBN is not a good viable solution for the long-term
02:08 – Focus on creating amazing sites with amazing content
02:36 – ViperChill has a blog regarding the effectivity of PBNs
03:21 – The typical PBNs price
04:25 – Use a blog network, like SitePoint
05:03 – “Try avoiding PBNs at all cost”
05:24 – Instead, think about black hat and white hat SEO
05:35 – That’s it for today’s episode!

3 Key Points:

PBN used to be effective, but Google can track websites using PBN and “de-index” them.
PBN is not a good viable solution for long-term – it’s best to avoid it.
Create your own blog network with valuable content that will gradually attract and build an audience.

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How to Recruit Great Marketers | Ep. #209 Feb 25, 2017

Show notes

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Recruit Great Marketers
00:45 – Use your website as a source of referrals or ask friends
01:09 – Force the hiring concept from Hubstaff
01:47 – Reach out to other sites which can help guide you
02:10 – Some of the best hires are from local meetups that are marketing related
03:15 – Recruiters are also an option
- 03:33 – They bring results because of their network
03:40 – Use Workable—it allows job postings to seed into different sites
- 04:00 – Eric’s job site is SingleGrain.com/jobs
- 04:10 – Eric can retarget the people who have visited his website
- 04:37 – People will then go to Eric’s interview video using Spark Hire
05:04 – Look at performance
- 05:10 – Check marketers’ blogs or websites and see how they work
- 05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs
- 05:58 – Hire people based on tangible points
06:20 – Test someone, first, by giving them part-time work to see if things will work out
06:35 – There should be consistency in their work
07:00 – They should go through a test or trial
- 07:58 – Give them specific scenarios of what you will require of them
08:10 – Eric and Neil are always hiring people so reach out to them
08:20 – That’s it for today’s episode!

3 Key Points:

Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too.
Hire people based on tangible points and see if their skillsets will fit your needs.
By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them.

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How Effective Are 301 Redirects? | Ep. #208 Feb 24, 2017

Show notes

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: How Effective Are 301 Redirects?
00:35 – A 301 redirect is you signaling that links have been moved
01:03 – 2 ways to do a 301 redirect is through direct links
01:26 – Eric bought a gun website and a site that was inactive
- 01:55 – The inactive site had a hundred backlinks
- 02:00 – The number of visitors from Google per day
- 02:10 – Eric’s backlinks number
- 02:36 – Eric’s site is now getting a thousand visitors a month
- 02:50 – Took him two weeks before he started seeing the traffic
- 03:00 – After 3 months, traffic went up to 40K a month
- 03:10 – Eric spent $2500 for the domain
- 03:27 – It is helpful, depending on your niche
04:00 – Neil did a 301 redirect recently
- 04:20 – The traffic is changing
- 04:41 – Neil submitted the website to webmaster in order to crawl it
- 04:56 – Neil changed all his internal links
- 05:10 – Neil got a 40% boost in traffic
05:20 – Use 301 for more permanent redirects and 302 for temporary
05:34 – Use a redirect checker and redirect the right way
05:44 – That’s it for today’s episode!