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Latest Episodes:

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227 Mar 15, 2017

Show notes

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
00:35 – First, tell me your most impressive win in your career
- 00:40 – It will help frame the conversation
- 00:55 – This is one of Elon Musk’s favorite question
01:20 – Second is asking for their favorite brand and creating a scenario
- 01:56 – Growth hacking is all about experimentation and there’ll be tough times
02:30 – Third is having them look at your website and ask them suggestions for improvement
- 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
03:20 – Growth hacking is about creativity
- 03:36 – Neil shares a sample question connected with their favorite brand
04:15 – Ask situational questions
- 04:29 – Give them a pen and paper and see someone who actually does more thinking
05:15 – “It’s all about trying to figure out how people think”
05:25 – In marketing, you want someone who is good in numbers and logical, too
- 05:30 – Show them a funnel and ask them about it
- 06:23 – You want to make sure they come up with logical responses that is data-driven
06:41 – Tell me about the last book you read
- 06:51 – You want the people who are constantly making themselves better
07:12 – That’s it for today’s episode!

3 Key Points:

Knowing their most impressive win, even in college, says a lot about them.
Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
You want someone who is constantly improving themselves.

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How to Get Started with Public Speaking | Ep. #226 Mar 14, 2017

Show notes

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Started with Public Speaking
00:35 – Neil shares about his first talk which was for Wikipedia
00:51 – Neil shares how to get public speaking spots
- 00:53 – Go to people, find conferences in your niche, and send them an application
- 01:00 – Make sure your application is thorough
- 01:13 – Add your social following in your application
- 01:31 – Record a video on why you are a good fit as a speaker
01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time
01:49 – It takes time and just apply to be a speaker
02:05 – Apply to small and localized conferences
03:00 – Eric shares how he did on his first speaking gig
03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel
03:29 – Make your audiences do one thing that will stick with them
03:40 – Eric asks the organizers about the audience
04:12 – Neil shares about the pay
- 04:20 – Neil normally charges from $40-50
04:42 – If you’re starting out, your goal is personal branding
04:55 – You can also do your own speaking with Facebook or YouTube Live
- 05:20 – From there, you can try getting into conferences
05:30 – A recorded YouTube video has more reach than speaking in conferences
05:36 – You can get invited to conferences because of your podcast or YouTube videos
05:54 – Leverage Facebook and YouTube Live as they’re free
06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels
06:33 – That’s it for today’s episode!

3 Key Points:

If you’re just starting out, focus on your personal branding as opposed to getting paid.
Find conferences in your niche and send them a thorough application.
Leverage social media channels’ live features – it’s free and can get you more reach.

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What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225 Mar 13, 2017

Show notes

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.

Time Stamped Show Notes:

00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It
00:33 – Nurture sequence is going to allow you to talk to people over time and give them value
00:51 – When someone first opens your email, you have to nurture them
01:20 – Neil shares what his nurture sequence looks like
01:33 – Neil builds an emotional connection with his viewers
01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services
02:00 – Eric shares a lot of podcasts from Growth Everywhere
- 02:27 – Eric’s viewers are interested in marketing and growing their business
02:34 – Eric keeps on sharing his content
02:48 – One of Neil’s clients took 2 years to sign up
03:00 – Eric uses Drip and makes a list of the most important emails
04:10 – Neil’s most important lesson from Frank Kern
- 04:22 – “It’s all about the sequences and find out where the holes are”
05:20 – Check out Frank Kern’s webinar on contingency
- 05:28 – Frank Kern’s webinars are on Youtube
05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence
05:47 – That’s it for today’s episode!

3 Key Points:

Nurture your viewers by giving them valuable content.
Don’t just push your products on your viewers—build that trust and relationship.
Take a look at your sequence and check for gaps and holes.

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How to Generate Consulting Leads From Your Website | Ep. #224 Mar 12, 2017

Show notes

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
00:32 – First is to add live chat on your website and have someone manning it
- 00:35 – Use Intercom
01:06 – Don’t just have long form fields, break it into steps
01:40 – Make sure you are segmenting people
- 01:45 – You can use Infusionsoft or Drip
- 01:54 – Eric shares how he uses Drip
02:23 – Use marketing automation and leverage your different nurture sequences
02:43 – Be creative in the way you collect leads
- 02:49 – Neil’s SEO tool
- 03:00 – Neil has thousands of unique URLs going into his SEO tool
- 03:23 – Neil helps people get more traffic
03:47 – Make sure you set up an experimentation framework
- 03:59 – Do testing all the time, especially if you’re driving traffic
- 04:10 – Use Visual Website Optimizer or Optimizely
05:03 – Insert calls-to-action
- 05:10 – You can get more leads this way
05:51 – Do webinars
- 05:56 – Neil’s webinars work
06:45 - Phone calls work, too
- 07:00 – CallRail tracks where the calls are coming from and record them
07:46 – That’s it for today’s episode!

3 Key Points:

Continue to be creative in the way you collect leads.
Run an A/B test and implement a growth experiment framework.
Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

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How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223 Mar 11, 2017

Show notes

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money
00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche
- 00:57 – Choose a niche that is not too broad
01:30 – Start with content
- 01:40 – Focus on content and start building relationships with people
- 02:13 – Make your content in-depth
02:30 – Apple and Google started small
03:00 – Take things slow and easy
03:17 – Don’t focus on the number of pages, but quality
03:32 – When you have a detailed article, reach out with people in a similar niche
- 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition
04:20 – Growth Everywhere’s affiliate link with Ahrefs
04:30 – Use BuzzSumo and Pitchbox for link outreach
- 04:53 – Use BuzzStream for link outreach
05:04 – Think of Wikipedia as inspiration
05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy
05:58 – That’s it for today’s episode!

3 Key Points:

Start small – don’t think about conquering the world.
Pick a niche where you know you will do well.
Create well-detailed content and do a link outreach – this will increase your visitors significantly.

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7 Free Marketing Tools that You Ought to Use | Ep. #222 Mar 10, 2017

Show notes

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
00:34 – First is Ubersuggest
- 00:38 – It is great for content generation
00:54 – Second is Google Tag Manager
- 01:05 – It makes adding tools to your website easier
01:15 – Make sure you have the right retargeting pixel and other pixels
- 01:46 – Collect the data
01:56 – HubSpot Sales
- 02:19 – It tracks your email and tells the receivers’ actions
02:33 – Mixmax will let you track, too
- 02:48 – You can personalize your outreach email
- 03:06 – You can integrate it with your team
- 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
03:35 – Google Webmaster Tool
- 03:50 – It allows you to see what is happening on your website
04:02 – BuiltWith tells you what your competition is doing, for free
- 04:25 – If you know what your competition is using, you might as well use it, as well!
04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
05:06 – That’s it for today’s episode!

3 Key Points:

There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
Knowing your competitors behavior will help you improve your process.
Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

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7 Ways to Repurpose Your Content | Ep. #221 Mar 09, 2017

Show notes

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Repurpose Your Content
00:40 – Repurposing is maximizing your content
01:07 – First, publish to multiple channels at once
- 01:32 – Use Libsyn for podcasts and Edgar for social media channels
01:40 – Second is reposting
02:05 – Slice up your content into different topics—rename and optimize it
02:42 – Turn your most popular blog post into a podcast
- 02:58 – Base it on the most social shares
03:15 – Fifth, put it into SlideShare
- 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
03:40 – Sixth is a partnership
- 03:53 – Have a partner website and cross-post your content
- 04:02 – Do webinars, too!
04:32 – Seventh is to use your content in speaking engagements
- 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
05:26 – That’s it for today’s episode!

3 Key Points:

Repurposing is maximizing the content that drives people to your website.
Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

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Where Marketing Is Going in 2017 | Ep. #220 Mar 08, 2017

Show notes

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.

Time Stamped Show Notes:

00:27 – Today’s topic: Where Marketing Is Going in 2017
00:35 – There’s more video content in marketing
00:48 – YouTube just released their live streaming feature for mobile phones
01:00 – Going live on Facebook is also happening
01:24 – Companies aren’t hiring CMOs anymore
- 01:40 – “Marketing has a new mindset”
- 01:52 – You can leverage so many assets within a company
02:02 – Dropbox has grown by inviting friends and getting more storage space
02:23 – Online marketing ads are getting saturated and are rising
02:48 – Growth hacking is starting to become mainstream
03:13 – Build a community
- 03:29 – It is indispensable and takes time
- 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube
- 04:10 – Pat Flynn also has a good community around him
04:14 – Marketing automation is becoming prevalent
- 04:30 – Use tools such as Infusionsoft or Drip
04:45 – Personal branding
- 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
- 05:58 – Neil’s goal is to take his personal branding to 3x this year
- 06:18 – “You really can’t sell a personal brand”
- 07:12 – A company that relies on personal branding is more difficult to sell
07:50 – Ryan Deiss’ personal brand DigitalMarketer
08:50 – Take a look at what Native Commerce is doing
09:01 – Look at data signs
09:38 – That’s it for today’s episode!

3 Key Points:

Video content is dominating the marketing space, in 2017.
A community can help your branding stick to people.
Personal branding has its pros and cons – be sure to build and use it wisely.

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How Much to Spend on Marketing When You’re First Starting | Ep. #219 Mar 07, 2017

Show notes

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works.

Time Stamped Show Notes:

00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting
00:54 – Come up with a budget you’re comfortable with when it comes to experimentation
01:20 – “Marketing should be a cash flow positive endeavor”
01:27 – It all comes down to experimentation when you’re starting off
01:59 – Keep doing the experiments until something works and pays off
02:05 – Stop experimenting when you’ve found a channel that’s working
02:17 – Some companies have a 3-year LTV
02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps”
03:01 – Sean Ellis’ blog post on setting growth experiments
03:09 – Brian Balfour’s blog post
03:22 – Do experiments consistently and track it
03:38 – Set the budget at the beginning
03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time
04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run?
05:05 – That’s it for today’s episode!

3 Key Points:

Create a budget, at the start, that you’re comfortable spending on experimentation.
Marketing should be a cash flow positive endeavor.
Do experiments consistently and be sure to track it.

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How to Run Weekly Growth Meetings | Ep. #218 Mar 06, 2017

Show notes

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Run Weekly Growth Meetings
00:41 – Weekly growth meetings drive results for your business
00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test
- 00:55 – Use Google spreadsheet or Trello to track your progress
- 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard
- 01:19 – Incentivize people to come up with great ideas
- 01:50 – Each idea is ranked on a scale of 1-10
- 02:08 – Have a hypothesis and make people constantly think about things
02:49 – Neil setups teams with different people
- 02:58 – “Every person in an organization has an idea and experienced in different communication channels”
- 03:22 – Each will put their ideas in a basket and the best ones will be picked
03:49 – The key to growth meetings is weekly reiteration
04:00 – Weekly growth meeting is still possible with a one-man team
- 04:19 – Do A/B test or outbound campaigns
04:40 – Neil discusses marketing strategies with his friend, Michael Howard
05:52 – Read up from other entrepreneurs and get someone as a mentor
05:44 – Join a group
05:54 – Eric has a monthly meetup in Los Angeles
06:01 – The questions that you should be asking yourself when you are running a test
06:50 – Do it as a routine
06:59 – Always check in with those who are uncooperative and are not participating
07:13 – It’s about efficiency in meetings
07:24 – Celebrate your big wins
07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing
08:01 – That’s it for today’s episode!

3 Key Points:

Weekly growth meetings, when run right, are where you can get your best growth ideas.
Do a test as a part of your routine and address the questions that you have prior to starting that test.
Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating.

Leave some feedback: