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Latest Episodes:

Are LinkedIn Ads Worth It? | Ep. #237 Mar 25, 2017

Show notes

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns.

Time Stamped Show Notes:

00:27 – Today’s topic: Are LinkedIn Ads Worth It?
00:43 – Make sure that you test the ads
00:51 – LinkedIn ads are more expensive
01:06 – Eric pushed their educational related content in LinkedIn
- 01:25 – They tested the content that was beneficial for e-learning companies
- 01:30 – The traffic from LinkedIn was converting
01:52 – Don’t just look at CPC, but consider CPA as well
02:00 – The engagement rate shown by the click-through rate is very good
02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters
03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page
03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible
03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn
04:02 – When you're collecting a lead, use the authentication from LinkedIn
04:29 – Track your conversion
04:42 – That’s it for today’s episode!

3 Key Points:

Always be sure to test your ads, first.
Assess if the platform is the right place for your ad – make sure your target audience is present.
Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.

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How to Maximize Your Live Stream Sessions | Ep. #236 Mar 24, 2017

Show notes

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Maximize Your Live Stream Sessions
00:44 – Simulcast using Wirecast and Huzza
- 01:10 – You can hit both Facebook and Youtube at the same time
01:25 – Prior to the day of the live streaming, do promos and an email blast
- 01:35 – Let people know you’re about to live stream
- 01:50 – The more people you let know about your live stream, the higher your viewership will be
01:58 – If your video does well, go to Rev and have the video transcribed
- 02:24 – Most people watch videos with the transcription
02:57 – Take the video from the live session and repurpose it
- 03:35 – Doing this can double your viewership
03:43 – During a live interview session, get the people being interviewed to share the video with their communities
04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video
04:53 – That’s it for today’s episode!

3 Key Points:

Simulcast your live video—try to be on every platform.
Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase!
Repurpose your video for other content and maximize it use.

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How to Launch Your Info Product | Ep. #235 Mar 23, 2017

Show notes

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Launch Your Info Product
00:40 – “There’s a launch sequence that comes with an info product”
- 00:56 – One type of launch is a “Cart Closing”
- 01:20 – Second is the “evergreen launch”
- 01:23 – Jeff Walker’s product launch formula
02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
02:55 – Think about your traffic first before launching a product
- 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords
03:36 – Doing joint-ventures is also an option
- 03:50 – A list rental works sometimes
04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
04:27 – For online courses, use Kajabi
04:40 – Infusionsoft is also an option
04:55 – Frank Kern has a sequence of important emails
- 05:10 – Map out a list of your most important emails
- 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion
- 06:13 – The key metrics you need to measure
06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 06:36 – Text MARKETINGSCHOOL to 33444
06:44 – That’s it for today’s episode!

3 Key Points:

When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

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What Is an Info Product and How Can You Create One? | Ep. #234 Mar 22, 2017

Show notes

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is Info Product and How Can You Create One?
00:33 – Eric describes what an info product is
- 00:57 – He learned about info products during his internship
01:17 – There are nuances around info product
01:25 – You can do 5 to 6-figure launches with info products if done well
01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
- 01:59 – Your product must solve your audiences’ pain points
02:06 – Conduct customer surveys and keep refining your product
02:16 – Lean on word-of mouth marketing and keep people happy with your product
02:27 – Eric describes how to create an info product
- 02:30 – Repeat or repurpose your content to make it into an info product
- 02:51 – You can use Quicktime or Powerpoint to stream your content
- 03:00 – Get an idea from Udemy and Skillshare about offering a course
- 03:17 – Make your info product concise and organized
- 03:42 – Focus on one area and avoid overwhelming your audience
03:46 – Offer your content in different formats
04:11 – Create an info product with accountability
04:38 – It might seem easy to create a focused info product but it takes time
04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 05:34 – Text MARKETINGSCHOOL to 33444
05:42 – That’s it for today’s episode!

3 Key Points:

If you do your info product well, you WILL make money.
Create an info product that meets a need—give the people what they want, not what you THINK they want.
A good info product takes time, patience, and a lot of improvements.

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Should You Be Using Outbrain or Taboola? | Ep. #233 Mar 21, 2017

Show notes

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Be Using Outbrain or Taboola?
00:33 – Outbrain and Taboola can promote your content in content delivery network
00:58 – Outbrain and Taboola are viable sources of traffic
01:56 – If you can make cash flow positive with advertising channels, then do them all
02:10 – These days, Outbrain and Taboola cater to ad impression companies
02:30 – Some of the Outbrain and Taboola ads are scammy and spammy
- 03:22 – Eric shares what he tends to observe from these ads
03:45 – Use Adbeat to see your competitors' ad
04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 04:20 – Text MARKETINGSCHOOL to 33444
04:33 – That’s it for today’s episode!

3 Key Points:

Outbrain and Taboola still work for the right businesses.
Not all ads can do good things for you brand—ads can help or hinder.
If an advertising channel is cash-flow positive, use it.

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How to Get More Blog Comments | Ep. #232 Mar 20, 2017

Show notes

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get More Blog Comments
00:38 – Neil shares these tips
- 00:42 – Write in a conversational tone
- 00:44 – Use the words “you” and “I”
- 00:53 – Email out to your list
- 00:56 – Share your post on social web
01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you
01:25 – Use plug-ins
01:59 – You can build loyalty with your audience
02:21 – Hire or get someone to respond for you if you’re too busy to do it
02:30 – Eric shares a page that shut down blog commenting on their posts
02:49 – If your blog is a controversial one, it’s good to remove the comments
03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 03:15 – Text MARKETINGSCHOOL to 33444
00:00 – That’s it for today’s episode!

3 Key Points:

Blog commenting is one way to add a personal touch to your blog or business.
Use a conversational tone in your interactions.
Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics.

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Is it a Good Time to Start a Podcast? | Ep. #231 Mar 19, 2017

Show notes

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel.

Time Stamped Show Notes:

00:27 – Today’s topic: Is it a Good Time to Start a Podcast?
00:33 – Yes, because now is an inflection point for podcasts
01:01 – Podcasting has helped Eric’s business grow
01:22 – If the channel is popular, you should go after it
02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business
02:14 – Podcasting takes time
03:18 – Some are also hitting millions of downloads a month
03:38 – Look for the unsolicited response rate
04:10 – If you’re going to enter a new market, make sure you know how to attack it
05:00 – Also think of a channel where you can market
05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 05:26 – Text MARKETINGSCHOOL to 33444
00:00 – That’s it for today’s episode!

3 Key Points:

If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting.
If you enter a new market, make sure you learn how to attack it.
Find a market that can help you leverage your podcast.

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7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230 Mar 18, 2017

Show notes

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine
00:38 – First is to have a process in place
01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to
02:08 – Create link alerts for your competitor
- 02:17 – Use Ahrefs to get access and create link alerts
- 02:52 – It’s become more targeted
02:59 – The more people who know about you and your company, the more links you get
- 03:05 – One simple way to get links is to have an interview or podcast
- 03:57 – Interview Valet can guarantee you a number of interviews a month
04:13 – Fifth is to see the links that tend to rank well
- 04:19 – Use Google Search Console
- 04:25 – Authority Labs can track your ranking
04:41 – Eric Enge of Stone Temple Consulting did a study on this
04:54 – Link building is about time
- 05:04 – Search for “broken link checker”
05:40 – Link roundup link building
- 05:45 – You have to create good content
06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 06:39 – Text marketingschool to 33444
06:48 – That’s it for today’s episode!

3 Key Points:

Having a process for everything can make life easier for you – including hiring.
Make you and your company known in your niche – the bigger your reach, the more links you get.
Link building is about time – the longer it is out there, the more links you will have.

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How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229 Mar 17, 2017

Show notes

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms
00:37 – Eric explains what a head term is and how you can rank for long tail variations
00:56 – Go to Google Suggest and type the head terms you rank for
- 01:11 – Neil tries the head term “online marketing” on Google
- 01:25 – Take the terms related to your head terms and make corresponding content, if relevant
- 01:45 – Type your head term and look for other variations of it
02:14 – The hub and spoke model
- 02:17 – Hub and spoke by Jimmy Daly
02:25 – Conversion rate optimization
02:54 – Skyscrape content that is already there which is connected to your head term
- 03:03 – Use Google Search Console and look for the keywords that help you rank
- 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom
- 03:32 – Look at the keywords that you’re ranking for in specific pages
04:04 – Eric and Neil are giving out one free tool per week
- 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool
- 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly
04:40 – That’s it for today’s episode!

3 Key Points:

Link to subcategories under your main category—Google likes that.
Sky scrape content that is already out there which is connected to your head terms.
Terms that are related to your head terms can be used to create new content.

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How to Scale Content Marketing Without Hiring More People | Ep. #228 Mar 16, 2017

Show notes

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
00:33 – One of the problems in content marketing is limited resources
00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
01:21 – Learn how to say “no” to unnecessary work
- 01:25 – Focus on the things that are working for you
01:35 – Only hire an editor as your contractor
01:42 – You can find your writers at problogger.net
- 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
- 02:32 – Have your editor ask them to make 10 headlines
- 03:08 – Show some samples of format
- 03:39 – Get them to write content, post it into Wordpress, and promote it
- 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content
04:45 – It’s important to have the right processes in place
05:27 – Leverage the content that you already have
- 05:39 – Use Canva and YouTube to slice up your content and upload it separately
- 05:59 – Use Meet Edgar to repurpose your content
06:20 – Use Smartsheet or CoSchedule to have a content calendar
06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
06:54 – That’s it for today’s episode!