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Latest Episodes:

7 Techniques for Speeding Up Your Keyword Research | Ep. #247 Apr 04, 2017

Show notes

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research
00:35 – One is to go to Ahrefs and put in your competitor’s URL
- 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking
01:00 – Second is Google Search Console
- 01:15 – Go to the Google Analytics section and check your ranking
01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click
02:07 – In keyword searching, you always have to keep up with the trends
02:23 – Use Google Trends and Google Autocomplete to know what people are looking for
02:43 – Fifth is MarketMuse
- 03:08 – Google checks how thorough your content is
03:22 – Sixth is Serpstat and you can get a deal with App Sumo
- 03:36 – It is an in-depth keyword/SEO tool
04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for
04:56 – That’s it for today’s episode!

3 Key Points:

Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result.
Be in the know in regards to what people are searching.
Track if your keywords are consistently ranking and if necessary, make changes.

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How to Integrate Chatbots into Your Marketing | Ep. #246 Apr 03, 2017

Show notes

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
00:34 – There’s been a chatbot craze since 2016
00:49 – Eric explains what a chatbot is
01:15 – Chatbots can understand the basic level of support
01:22 – Eric shares how chatbots work in regards to marketing
01:50 – The best version of chatbots
- 02:05 – It’s not a 100% automated bot
02:15 – A human element combined with chatbot is what works best
02:21 – How you type within the chat can be a very meticulous process
02:26 – Neil shares his experience outsourcing this to the Philippines
02:37 – Have someone who can nurture the chatbot interaction
02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots
- 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
- 03:38 – At the moment, bots are still imperfect and will fail at times
- 03:51 – Eric reads a sample chatbot message
04:14 – Chatbots are not gaining traction
04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
04:46 – Neil shares why having a more aggressive bot is better
05:21 – It is still your job to convert people
05:29 – Use chatbot to your advantage
05:34 – That’s it for today’s episode!

3 Key Points:

Chatbot can offer a very basic level of support which can work to your advantage.
Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

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How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245 Apr 02, 2017

Show notes

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes
00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic
- 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks
- 00:54 – Go to the webpage to see the content
- 00:57 – Look at the pages that rank on Google using the key terms
- 01:07 – Then, go to your site to create content with more keywords
01:23 – Use Adbeat for advertising
01:29 – SpyFu is good for keyword research
01:33 – Built With helps you know the technology your competitors are using
02:07 – Use WhatRunsWhere to show the graphics and display of your competitors
02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them
02:44 – Check their lead share posts to see the content that people like and don’t like
03:00 – Eric likes Ahrefs as it is similar to SEMRush
- 03:21 – Go to the top pages section in Ahrefs
- 03:36 – Ahref’s gap analysis tool
- 03:58 – Ahref’s keyword difficulty tool
04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out
04:29 – Eric uses Screaming Frog to crawl a website
05:00 – Check SimilarWeb, too
05:10 – That’s it for today’s episode!

3 Key Points:

Utilize the online tools that are already available and ready your pockets for the paid ones.
Knowing what your competitor is up helps you to stay at the top of your game.
Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.

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Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244 Apr 01, 2017

Show notes

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.

Time Stamped Show Notes:

00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
00:34 – Omniture and Google 360 are analytics tools
- 00:44 – Omniture is from Adobe and 360 is from Google
00:53 – Eric has used Omniture in the past and his friend used the premium service
- 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
01:52 – You can do a lot with Google Analytics without the paid version
02:43 – Neil has used the paid version and there’s really no difference
03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
03:15 – Omniture is almost the same as Google Analytics
03:55 – Don’t use either of them and you’ll save money!
04:01 – That’s it for today’s episode!

3 Key Points:

Try the tool, first, before purchasing its premium version.
Opt for the more efficient, but less pricey tools if you can.
Beware—not all paid versions are better versions.

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How to Win More Business as a Freelance Digital Marketer | Ep. #243 Mar 31, 2017

Show notes

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
00:38 – Build your audience
- 00:56 – Figure out where your audience hangs out and deliver content consistently
01:31 – Go to CrunchBase and check the people who have raised capital
- 01:38 – Email them on how they can improve their company
- 01:48 – It was Neil’s way to generate revenue
02:09 – There are tons of sales tools now, that can help you reach out to people
- 02:14 – One is Outreach
- 02:30 – Yesware and Mixmax can help you personalize and schedule your content
- 02:56 – Google now detects personalized content and tags it as unique
- 03:03 – Personalized content is best for cold outreach
03:29 – Help out your competition
- 03:37 – They can give you their low-end deals if they’re too overwhelmed
- 04:07 – Eric has referred deals
04:19 – Use Adbeat to create PDF reports
05:40 – Reach out to people who have a lot of portfolio companies
- 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
- 06:20 – Suggest more popular companies
- 06:43 – This leads to more and more people knowing about your services
07:00 – Guest post on sites like Entrepreneur or Forbes
- 07:20 – Your post can generate traffic leading to a better rank on Google
07:46 – Relationship stocking
- 08:04 – The aim is to build a good relationship
- 08:20 – Create your event and connect with people
- 08:44 – Email Eric for his event in LA and he can add you to the list
09:11 – That’s it for today’s episode!

3 Key Points:

Deliver valuable content consistently to your audience.
The more people see you, the more they want to work with you.
Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.

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7 Ways to Make Money from Your First Blog | Ep. #242 Mar 30, 2017

Show notes

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog
00:33 – When you already have an audience, put up an affiliate offer
01:12 – Second, think about partner deals
- 01:22 – Neil shares an example of a deal he can make with Eric
- 01:40 – It is more “high end”
02:02 – Third is advertising, but make sure the numbers work for you
- 03:01 – Podcasting advertising is a bit better
03:12 – Fourth is product reservices
- 03:19 – As your blog collects emails, you can pitch them some services or products
03:50 – Fifth, consulting can also drive money to your blog
- 03:58 – Eric uses Pat Flynn as an example
04:43 – Neil shares what he learned from doing his first vlog
- 04:50 – Try unique blog sponsorship
- 05:01 – Instead of receiving cash, you can get stuff for free
05:19 – Lastly, create tools
- 05:30 – If you have an audience, make a tool tailored towards them
- 05:42 – Use SurveyMonkey to ask them for feedback regarding the tools they need
- 05:53 – Go to CodePen to hire someone who can create the tool for you
- 06:06 – You can charge recurring fees from the tools you put out there
06:11 – That’s it for today’s episode!

3 Key Points:

Consider your audience – know their needs and desires.
Sponsorship comes in all forms – not just cash.
Create a great partnership with other bloggers to grow your network and traffic.

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7 Keys to Becoming a Successful Blogger | Ep. #241 Mar 29, 2017

Show notes

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger
00:34 – Key #1: Consistency
- 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there?
- 01:05 – The key to success is consistency which maintains that high level of engagement
01:21 – Key #2: Stay ahead of the curve
- 01:42 – Don’t just match your competition — outshine the competition
- 02:07 – “Go above and beyond to succeed”
02:12 – Key #3: Promote your content
- 02:21 – Build relationships with your clientele
- 02:26 – Buzzsumo will help you find people creating similar content—work together
- 02:45 – Groove HQ has great insights into how you can promote your blog
03:03 – Key #4: Do NOT rewrite your content over and over again
- 03:20 – What will happen is one will rank well while the others won’t
03:45 – Key #5: Repurpose your content
- 03:49 – Chalene Johnson starts with Facebook Live, then a Q&A, and then directs you to blog posts
- 04:31 – Aleyda Solis has a content re-usage workflow chart that tells you how to repurpose
04:45 – Key #6: Don’t be afraid to be the first mover
- 05:00 – Eventually your topic will gain popularity and you will do well
- 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster
05:30 – Key #7: It is all about the process—How are you going to scale it out?
- 05:53 – Choose your processes as it is your vision
- 05:57 – Refer to Quick Sprout or Neil Patel to help you find your right workflow process
- 06:03 – Content Marketing Institute is a great resource to find the right process for you
06:17 – That’s it for today’s episode!

3 Key Points:

Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer.
Promoting your content means building relationships with viewers and other bloggers who share your space.
Set up your processes as you grow—it’s your vision, after all is said and done.

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How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240 Mar 28, 2017

Show notes

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies
00:34 – Eric shares the feedback they got from a previous episode about Twitter
00:55 – Neil’s assistant told him to be more engaged on Twitter
01:20 – Eric responded to the commenter on the episode
01:32 – Engage with your audience on Twitter
- 01:53 – Run Twitter ads if you think it will still work for you
02:07 – Go live on Twitter using Periscope or the Twitter app
02:28 – You can use Twitter to showcase your success
02:32 – You can also share testimonials and ask your audience to do the same, too
- 02:28 – It’s personalized and creates engagement
03:18 – Use Edgar combined with Buffer to schedule your Twitter posts
04:10 – Being controversial creates buzz with your audience
05:18 – Curate the people that you’re following
05:51 – Stay consistent
- 05:59 – Do it multiple times a day
06:05 – That’s it for today’s episode!

3 Key Points:

Having quality interaction on Twitter creates engagement and traffic.
Do NOT be afraid to walk the line - just try doing it.
Consistency is the key when it comes to keeping up the communication.

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The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239 Mar 27, 2017

Show notes

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.

Time Stamped Show Notes:

00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses
00:50 – Drip is Eric’s email service provider
- 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan
01:16 – Eric can’t live without Leadpages
01:47 – Hubstaff is Eric’s team time tracking tool
02:05 – Eric uses Slack with different integration tools
02:24 – Zapier has also been very helpful for Eric’s team
02:59 – Neil’s team uses Google Analytics and they use it daily
03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
03:34 – Neil also uses Plus This within the Infusionsoft campaign
03:45 – Neil’s team also use Ahrefs on a daily basis
03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
04:00 – Buffer is used for social media scheduling
04:32 – Eric’s team relies on Google Tag Manager
05:15 – Edgar allows Eric’s team to schedule their social media posts
05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
06:05 – Eric and Neil both use EverWebinar
06:12 – PicSnippets helps Neil with his email images
06:28 – Neil uses SEMrush a lot, too
06:41 – Neil shares how he tracks his ranking in other countries
- 07:23 – Google “how to search on Google UK” while in the USA
07:35 – Adbeat is where you can check how well your competitors are doing with their ads
08:09 – That’s it for today’s episode!

3 Key Points:

Leverage the tools that make things easier and more organized for your team.
Find which tools suit your needs well—you also don’t want to overcomplicate things.
Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.

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New Google AdWords Tricks to Try in 2017 | Ep. #238 Mar 26, 2017

Show notes

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.

Time Stamped Show Notes:

00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
00:37 – YouTube advertising
- 00:50 – You can target specific keywords using your videos on YouTube
01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
01:28 – Run responsive ads
- 02:02 – Google also has extended ads
02:29 – Pay will increase over time, with paid advertising, because of the competition
02:50 – Neil started running different variations of one ad
- 03:15 – Neil’s cost per click is cheaper when they rotate their ads
03:29 – Run retargeting ads
- 03:50 – It will save you some money and the audience is more qualified
03:59 – Utilize phone calls to find those leads
- 04:09 – Use Google call tracking
- 04:24 – Call Rails help track how your keywords are performing
04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
05:07 – That’s it for today’s episode!