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Latest Episodes:

How to Start a Marketing Agency | Ep. #267 Apr 24, 2017

Show notes

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Start a Marketing Agency
00:40 – Neil shares why he named his first agency ACS
- 00:44 – ACS stands for Advantage Consulting Services
- 00:47 – Neil and his co-founder thought of the name
- 01:07 – ACS was created 16 years ago
01:30 – Neil is starting a new marketing agency
02:03 – Neil wanted a website like iProspect’s, which is one of the biggest marketing agencies
02:14 – When starting a website, have your own unique angle
- 02:20 – Keep it simple
- 02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document
- 02:49 – From there, you can get clients and start having your own agency
03:05 – If you want to start a marketing agency, you have to be confident in marketing
03:11 – You have to do business development
- 03:28 – If you’re starting out, use Mixmax’s sequences
- 03:30 – Set up sequences and reach out to people like a cold outreach
- 03:57 – Going from 0 to 1M, it all starts with you
- 04:12 – Eric got a client from Quora by answering a question for SEO
- 04:21 – Think about where your people are hanging out
- 04:30 – Eric has a friend who currently makes money from Instagram
04:50 – Neil asks Eric the one thing he would do if he’s just starting
- 04:59 – "Give free advice every single day”
- 05:24 – People will eventually respond to you
- 05:33 – Eric even sent Neil a couple of emails before responding to Neil’s blog
- 05:45 – “You got to show value first and then, from there, you can scale up”
05:50 – Neil will also do the same thing as Eric if he’s just starting out
- 06:00 – Neil will send an email with the name and a catchy sentence about the person’s business
06:39 – Use tools like Mixmax, Outreach and ZenProspect to make sure you have a CSV of the company names for the outreach
06:47 – Marketing is a numbers game
07:02 – Eric used to take videos to get clients
07:22 – Start to build up your portfolio and do some work for free to get referrals
- 07:33 – It’s going to be tough at first
07:39 – Neil has a reader who used his marketing funnels to get dates on Tinder
- 07:50 – Funnels is compared to the act of swiping
- 07:58 – The more people you email, the more opens you’re going to get
08:20 – In Tinder, there’s a feature called “super like”
- 08:49 – A “super like” is when a person made you a favorite
- 09:00 – If you have a good headline, people will click through
- 09:20 – Make sure you have a good image, just like in Tinder
10:00 – “Do good work and then things will start to happen”
10:05 – That’s it for today’s episode!

3 Key Points:

Confidence is important, but being an excellent marketer is fundamental—people will know if you are an expert or are just trying to be one.
There’s no elevator to success. Reach out to people as often as possible and offer free work if needed.
Create a plan and research how you will develop your business.

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How to Leverage Pinterest Search Ads | Ep. #266 Apr 23, 2017

Show notes

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Leverage Pinterest Search Ads
00:34 – In 2017, Pinterest has released the ability to run ads where you can target specific keywords
01:03 – Pinterest is growing and becoming a serious business
01:21 – Pinterest users are almost equally divided by men and women in other countries
01:33 – Neil asks Eric to try selling digital products to men and women to see who converts better
- 01:40 – Women have a higher conversion rate and are less likely to refund
- 01:47 – Eric wouldn’t make a refund
- 01:53 – Guys always return Neil’s products
- 02:05 – When a woman buys your product, they are more likely to read it, implement it, and learn from it
- 02:19 – A guy buys it, but doesn’t do anything with it
- 02:37 – One of Eric’s friends says “people are buying perceived progress”
02:57 – Neil has tried Pinterest search ads and it works really well
- 02:59 – You have to really target your product in your search
03:09 – You may want to get into it now as it’s still new
03:30 – Don’t blame Neil, but you can blame Eric if you lose money
03:45 – That’s it for today’s episode!

3 Key Points:

Pinterest is becoming a more viable and serious business—it might be worth it to run your ads through this platform.
Create a product that is easily targeted in your search.
Pinterest is still unsaturated with ads, so there’s a good chance of you succeeding if you try it now.

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What Are Apple Search Ads? | Ep. #265 Apr 22, 2017

Show notes

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.

Time Stamped Show Notes:

00:27 – Today’s topic: What Apple Search Ads Are
00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search
- 00:49 – You’ll have a sponsored ad on top of that and people can click through
00:57 – The goal is to get more installs
01:13 – Eric has been testing this for quite some time
01:17 – The average cost per install or CPI has been getting higher over the years
01:37 – If you have an app you want to push, this is one of the ways to do it
01:51 – Neil has also tried this and it works if your app has a decent rating
- 02:13 – The rating should be from a good number of people
02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create
- 02:59 – It is too expensive
03:15 – It might worth a shot for your business—so try it
03:26 – That’s it for today’s episode!

3 Key Points:

You can bid on a specific keyword to call up your app on the App store.
Your app needs decent ratings for the search ads to work well.
Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.

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How to Master the Art of Upselling | Ep. #264 Apr 21, 2017

Show notes

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Master the Art of Upselling
00:36 – Eric went to San Francisco to meet existing and prospective clients
- 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
- 01:25 – Eric showed them mind-blowing facts about their clients’ competitors
- 01:41 – Eric probably gained an additional $150K in contracts
01:54 – You need to add value, first, to master the art of upselling
- 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
- 02:02 – “It’s all about expansion”
02:15 – Upselling is about speed and automation
- 02:28 – Neil learned this from Ryan Deiss of Digital Marketer
- 03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
03:32 – Trey Lewellen uses Click Funnels for selling gun related products
- 03:51 – Trey drives people to a landing page to buy gun oils
- 04:00 – Trey has more upsells
- 04:22 – Russell Brunson’s interview with Trey
04:58 – Eric uses Mixmax to set reminders for himself
- 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
05:34 – That’s it for today’s episode!

3 Key Points:

Adding value is the way to master the art of upselling.
Offering speed and automation for the product or service you offer is a great way to upsell.
The customers that have stayed with you the longest are the easiest to expand upon.

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What Does Boosting a Facebook Post Actually Do? | Ep. #263 Apr 20, 2017

Show notes

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement.

Time Stamped Show Notes:

00:27 – Today’s topic: What Boosting a Facebook Post Actually Does
00:40 – Eric gets more emails when they boost a post
00:55 – Boosting a post makes it easier for Eric to test new content
01:13 – Eric is more interested in collecting more email addresses when he boosts a post
01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it
01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends
01:55 – If you’re boosting a post, make sure your post has an email capture
02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans
- 02:36 – Neil hates the concept of boosting a post, but has seen it successfully done
03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them
03:15 – At the end of the day, it is figuring out what works for you
03:54 – The value of Facebook Live has grown a lot
04:10 – That’s it for today’s episode!

3 Key Points:

The goal of boosting a post is to grow your audience and increase that engagement with your content.
You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website.
Find out what works best for you and suits you well – tests are invaluable for finding this out.

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How to Drive Traffic with LinkedIn | Ep. #262 Apr 19, 2017

Show notes

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Drive Traffic with LinkedIn
00:41 – Make sure your targeting is tight and your offer is relevant to your target people
- 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good
- 01:07 – These are from the newsfeed ads you see on LinkedIn
01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks
- 01:28 – Eric’s click-through rates have gone up to 2-3%
01:39 – You think you can’t make LinkedIn cheap, but you can actually can
01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends
01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom
- 02:05 – That will drive traffic from LinkedIn to your website
- 02:09 – Neil increased his overall traffic through this tactic
- 02:30 – Adding the share button is also an option
02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically
02:58 – LinkedIn drives leads
03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn
- 03:26 – Participate in the group as well and add value
- 03:32 – Buffer is also good for sharing in groups
04:07 – That’s it for today’s episode!

3 Key Points:

Target your offer to the right demographic.
You can get higher click-through rates and cheaper clicks in LinkedIn.
Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.

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How to Capture More Email Addresses at Conferences | Ep. #261 Apr 18, 2017

Show notes

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Capture More Email Addresses at Conferences
00:40 – A startup called Zenreach has a router that allows you to collect emails and it behaves like an automation sequence as well
- 01:18 – Everybody needs wi-fi, especially in conferences
01:34 – Another way to collect email is to go to the conference’s bar or networking hall and have a chat with people
- 01:47 – See how you can help people, collect cards, and follow-up
02:02 – If you don’t want to drink, you don’t have to
- 02:30 – Neil doesn’t really drink at conferences
02:58 – Neil usually gets selfie requests at conferences
03:08 – Evernote Premium can scan a business card and add the email address automatically to your contact form
03:34 – You can also take a picture using the FullContact app, then link it to your Zapier which adds people to LinkedIn automatically
04:02 – Using Zapier with Evernote and FullContact will make your life easier
- 04:20 – After adding the contacts in your phone, you can add them to your Google Apps as well
04:39 – Make sure you take multiple routers with you to conferences
04:55 – Neil has a good post on networking
05:05 – “Don’t be the guy that hangs around and tries to prolong the conversation”
05:14 – Be efficient with your time
05:18 – Just try to add value
05:31 – That’s it for today’s episode!

3 Key Points:

You can collect emails at a conference through online tools and casual conversations.
If the conversation is about to die, just say nice to meet you and move on.
At the end of the day, It’s all about sharing and adding value.

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7 SEO Tasks You Can Start Automating Today | Ep. #260 Apr 17, 2017

Show notes

In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 SEO Tasks You Can Start Automating Today
00:33 – First is to use Ahrefs for link alerts
- 00:47 – It shows the new links that have been acquired by your competitors
- 00:56 – The link alerts can be sent to you
- 01:15 – Eric shares an example of how to link build depending on your niche
- 01:36 – Buzzsumo is a tool that can be used for link building, too
01:43 – Second is to use IFTTT: If This Then That to automate social sharing
- 02:00 – You can also time it
02:15 – Zapier is quite similar to IFTTT
- 02:22 – You can hook your blog RSS feed to your Slack
02:47 – SEO is like Formula 1 racing where fine tuning is essential
03:03 – One of the best WordPress plugs is in Yoast
- 03:17 – If you have WordPress multi-channel, Yoast automatically generates the site maps for each domain
03:42 – You can also use Zapier to hook in your RSS feed to your spreadsheet
- 04:07 – Your content writers can internally link to the links that you have
04:45 – Sixth is to sign-up for an SEO product like MOZ and OnPage
- 05:01 – It will automatically notify you when something is off with your SEO
05:28 – Track your keywords using Authority Labs
06:18 – Go to Google Analytics and set up alerts there
06:39 – That’s it for today’s episode!

3 Key Points:

Automating SEO tasks eliminates room for human error.
SEO requires fine tuning and consistent tweaks.
Tracking your keywords will help you improve your ranking.

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How to Improve Your Conversion Rate Using Images | Ep. #259 Apr 16, 2017

Show notes

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images
00:45 – Eric has custom images for his website and custom gifs for his homepage
01:06 – For custom images, you can repurpose them, unlike stock photos
- 01:14 – Eric’s conversion rates went up on their A/B testing
- 01:27 – Design is a priority for Eric
01:36 – KlientBoost is an agency focused on design
02:05 – A design that helps convey your message can increase conversion
02:16 – Neil added a heat map in the header
02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion
03:12 – Design Pickle is a good place for graphic designers to make your images
- 03:22 – As per the founder, you can also request a specific design like an infographic
- 03:35 – Flat fee is $370 a month for unlimited designs
03:42 – Canva is a good tool for creating images for free
04:04 – Infogram is a quick and easy way to make custom graphics
04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize
- 04:38 – If your images are too distracting, it might lessen the conversion rate
04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook
05:19 – Think of how you can draw people’s emotions with your images
05:59 – Test different variations of images
- 05:52 – Test out different images in different ads tests
06:04 – That’s it for today’s episode!

3 Key Points:

Custom images convert more than stock images.
If you don’t have a graphic designer, there are tons of tools you can use to create your own custom images.
Make your images easy on the eye, make sure it depicts a process or story, and triggers the right emotions.

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7 Ways to Increase Facebook Likes Without Spending a Dollar | Ep. #258 Apr 15, 2017

Show notes

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar
00:35 – First, add the Facebook Widget to your website
00:50 – Second is building up your fan page
- 01:03 – Use your personal profile to connect with other individuals
- 01:10 – Do shoutout for shoutout
01:33 – Third is to simply ask
- 01:44 – Send an intro email to your list asking them to like your page
01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes
02:08 – Share your competitor’s content and ask them to like or share your page, too
02:28 – Just create great content, in general
- 02:50 – Eric would write content and if people liked it, they would share it
03:07 – Sixth, focus on timing
03:31 – Promoting your content
03:44 – Reach out to people who can do direct outreach
- 03:48 – Use Pitchbox to help you organize your outreach
04:00 – Boosting a post can also increase your page likes
04:09 – That’s it for today’s episode!

3 Key Points:

Build up your fan page by connecting with people using your personal profile.
Simply ask people to like your page – there’s no harm in sending out an email requesting so.
Track the best time that people are engaging, then promote and organize your outreach accordingly.

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