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Latest Episodes:

How to Create an SEO-Friendly Homepage | Ep. #277 May 04, 2017

Show notes

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create an SEO-Friendly Homepage
00:39 – “Your homepage is going to be the most-trafficked on your site”
- 00:47 – Your homepage has to be good for Google and for users
01:00 – Keep in mind the overall theme of your site
01:20 – Make sure your website loads fast, link your major pages to your homepage, include an attractive title tag
- 01:29 – Mention your brand under the title tag because it helps with search engine rankings
01:40 – The concept of internal linking
- 01:42 – The SEO-friendly homepages where you will use internal linking
- 01:49 – The clicks that you have on the homepage will be passed on to your other important pages
02:07- If you’re ranking for your homepage keywords, work on those keywords in creating new sentences
02:27 – If you link relevant links from your homepage, you can increase your traffic
02:41 – In Episode 252 (How to Maximize Your SERP Real Estate), this was also discussed
02:47 – Eric is trying to rank “digital marketing agency” for his homepage
- 02:53 – Their rank is now between 4 and 7
- 03:00 – Eric’s percentage traffic from Google is 30% of their overall search traffic
- 03:38 – Eric shares how he tweaks overall search traffic
04:02 – “Your homepage won’t bring the majority of your traffic”
04:06 – Neil focuses on conversions more than anything else
04:18 – For Eric, their homepage is the highest converting page because they’re a marketing agency
04:40 – Eric and Neil both drive traffic to their homepage and they try to generate leads from the homepage
05:00 – Feel free to duplicate what Eric and Neil are doing
05:10 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon
- 05:23 – Subscribe, rate and review Marketing School
- 05:28 – Text MARKETINGSCHOOL to 33444
04:53 – That’s it for today’s episode!

3 Key Points:

Your homepage should be good for Google and your website visitors.
Track the keywords that make you rank and use them to add more relevant sentences to your homepage.
You can generate leads directly from your homepage.

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How to Find Relevant Guests for Your Podcast | Ep. #276 May 03, 2017

Show notes

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast
00:34 – Eric’s Growth Everywhere podcast is an interview podcast
- 00:44 – Eric started Growth Everywhere to talk to people that understood marketing
- 00:52 – There was no other interview podcast before
- 00:57 – Eris reached out to people who knew marketing
- 00:59 – Eric reached out to Neil Patel and Pat Flynn
- 01:11 – Eric reached out through email and got his top 10 interviewees
01:17 – Eric’s criteria in looking for interviewee
- 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful
- 01:53 – People want consistency in a podcast
02:03 – To find relevant guest, you need to hand off the process
- 02:07 – Screencast what you’re doing, use Hunter to find email address
- 02:18 – Reach out to them by putting them into mail merge or Yesware
- 02:24 – Do this once a month or once a week depending on your podcast
02:38 – Look at the other podcast within your space and hit up their guests
03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience
03:32 – You can use ScheduleOnce and Calendly to schedule your guest
- 03:44 – You can also send your guests sample questions so they’ll be ready
- 03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff
04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs
04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon
- 04:55 – Subscribe, rate and review Marketing School
- 05:01 – Text MARKETINGSCHOOL to 33444
04:53 – That’s it for today’s episode!

3 Key Points:

You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed.
Setting a criteria for your guest will make your podcast organized and consistent.
Always make the interview a comfortable experience for your guests.

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Tools to Help You Build Your Infoproduct | Ep. #275 May 02, 2017

Show notes

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them.

Time Stamped Show Notes:

00:28 – Today’s topic: Tools to Help You Build Your Infoproduct
00:36 – Infoproducts are courses being offered online
00:42 – Eric has been looking at Tai Lopez’s agency course
- 01:03 – Some infoproducts are kind of scammy because some people just make courses that are of low-quality
01:19 – Infoproducts are high margin
01:14 – Going to school vs enrolling in an online course
01:31 – Neil’s infoproduct is doing over half a million dollars per month
02:07 – If you’re creating an infoproduct, don’t worry about what everyone else is doing
- 02:12 – Do what you feel is ethical
- 02:13 – Don’t take shortcuts
- 02:23 – Make sure you have videos – Quicktime and Screenflow work well
- 02:42 – Record all sessions you have
- 02:45 – Upload your recordings to tools like Vimeo or Wistia
03:02 – Neil uses the platform, WP Member
03:06 – Use Facebook Groups, Skype, and Webinar Jam
03:28 – For PDFs, use Uberflip
03:43 – Make sure you have email service providers for emailing your list
03:53 – Learn about Evergreen Launch Sequence
04:02 – Don’t forget to retarget people
04:28 – Eric recommends Teachable and Kajabi for platforms
04:48 – Skillshare is another platform to consider
05:13 – Neil has done really well with his courses
05:24 – You can really make money with courses BUT make sure you’re doings things right
- 05:28 – “Don’t come off SCAMMY”
05:37 – Marketing School is giving away a 1 year subscription to Alexa, an SEO tool from Amazon
- 05:50 – Subscribe, rate and review Marketing School
- 05:53 – Text MARKETINGSCHOOL to 33444
06:10 – If you have any paid tools on marketing, reach out to us
06:24 – That’s it for today’s episode!

3 Key Points:

Some infoproduct teachers don’t really have the authority to teach—but they do it anyway.
Only do what you think and feel is ETHICAL.
Do things right – remember to give the real value of what you’re offering.

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Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274 May 01, 2017

Show notes

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not necessarily building a business by selling only through Amazon.

Time Stamped Show Notes:

00:28 – Today’s topic: Should You Sell Your Products Through Amazon or On Your Own Website?
- 00:24 – “Amazon is a gold rush”
- 00:42 – Check out Steve Chu’s site called, My Wife Quit Her Job
00:47 – Amazon one topic that everyone is talking about
00:52 – The problem is, you’re not building a business by selling in Amazon
01:21 – Sell on Amazon BUT sell on your website as well
- 01:34 – You have to build your own asset, email list, traffic sources, and community
01:51 – Jeremy of Muscle for Life sells both on Amazon and website
- 01:57 – He sells more on Amazon than in his website
02:17 – Do both to generate extra sales
02:24 – Even intangible products can be sold on Amazon
02:46 – Amazon has so much data on what does well and they try to offer the same item with their own brand
03:25 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon
- 03:55 – Subscribe, rate and review Marketing School
- 03:59 – Text MARKETINGSCHOOL to 33444
04:23 – If you have any marketing related tool fit for the podcast, do reach out to us!
04:36 – That’s it for today’s episode!

3 Key Points:

Selling on Amazon doesn’t mean you’re building a business.
It’s important, as a business, to have your own asset, email list, traffic sources, and community.
The biggest downside in selling through Amazon is you cannot stop them from selling the same product you have through their own brand.

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How to Promote Old Content Without Being Spammy | Ep. #273 Apr 30, 2017

Show notes

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Promote Old Content Without Being Spammy
00:37 – Eric has been upgrading their past content
- 00:41 – When content is being upgraded, Eric will notify their email list that the content is updated
- 01:01 – Eric might use Facebook ads to communicate this as well
- 01:09 – The content will then be new to people and still relevant
01:20 – Neil shares what Brian Dean of Backlinko did
- 01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on WordPress so the content will be at the top and fresh
- 01:35 – Brian then promotes it again on social media and it actually works well
- 01:43 – Doing this keeps you getting more views and your rankings and traffic will go up
01:58 – Most of what Neil writes on his blogs is evergreen
- 02:13 – Neil re-promotes and repurposes content that is valuable
- 02:21 – “It’s all about value at the end of the day”
02:30 – You can use Edgar to continuously promote your post over time
02:55 – Some of Marketing School’s episodes are constantly republished, using the right setting
03:06 – You don’t need to republish content every month, just once or twice a year is fine
03:25 – Marketing School is giving away a free one-year subscription to Alexa, which is an SEO tool
- 03:42 – Subscribe, rate and review Marketing School
- 03:47 – Text MARKETINGSCHOOL to 33444
04:02 – Alexa has changed and improved drastically
04:43 – That’s it for today’s episode!

3 Key Points:

You can update your content by adding a few paragraphs of NEW information and it will still be valuable to people.
Republishing and repurposing your content can drives more and more traffic to your page—including new traffic.
Consistently promote your content with the right settings and to the right audience.

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Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272 Apr 29, 2017

Show notes

In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save time and maximize your efforts.

Time Stamped Show Notes:

00:27 – Today’s topic: Do You Still Need to Build Links if Your Traffic Is Growing?
00:39 – “You don’t really need to build links if your traffic is growing”
00:48 – If you build links, you’ll only get results 6 months later
00:58 – Your traffic will grow from 3-6 months on, as soon as it starts flatlining, you will need to build links again
- 01:17 – When your links start declining on the upwards swing, then you have to build more and more
01:26 – You don’t have to build your links every month because it’s expensive and time consuming
01:35 – If you have a good base, it is better to build more traffic, like what Eric does
- 01:39 – Just write more content so you’ll have more words which will lead to more search traffic
- 01:47 – Building traffic is easier than building links
- 01:49 – You still need to have enough links for the content to work
01:58 – Neil builds links once every quarter
02:13 – When Eric started Single Grain, they only had 5K-7K website visits a month and it has now grown into 58K
- 02:30 – Each quarter, Eric will do dial-up link building
- 02:40 – Eric consistently creates content as well
- 02:47 – Eric upgrades their content
- 02:29 – Repurposing content works for Eric, too
- 03:14 – Eric continuously hires new writers
- 03:28 – When you’re domain authority is good and generating traffic organically, that’s when you slow down with link building and focus on content
03:46 – You need a base of links for your content to do well
03:58 – You can track your link building using Ahrefs
04:12 – Marketing School is giving away free one-year subscription of LeadQuizzes which will allow you to create quizzes that collect leads
- 04:33 – Subscribe, rate and review Marketing School
- 04:29 – Text MARKETINGSCHOOL to 33444
04:58 – Eric and Neil simply want to share the tools that they use, they’re not getting anything from it
05:16 – That’s it for today’s episode!

3 Key Points:

If your traffic is constantly and consistently growing, link building is optional.
You still need to have enough links for your content to work and generate traffic to your site.
It’s about testing – test to know what works well for your site.

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How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271 Apr 28, 2017

Show notes

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar.

Time Stamped Show Notes:

00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency
00:36 – Public relations is still relevant today
00:49 – Eric recommends HARO or Help a Reporter Out
- 00:54 – You can find reporters who are also looking for help
- 01:04 – They have all sorts of categories of stories that you don’t expect
- 01:16 – Monitor it and get daily alerts
01:28 – Neil, as a startup, loves using agencies and individual people
- 01:37 – Chris Barrett is a performance-based PR rep
- 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space
- 01:55 – Chris still continues with his model and has also worked with Eric
- 02:14 – Pay per performance is definitely an option
02:21 – PRLOG is another tool that you can use
02:28 – “The best PR isn’t what most people think of”
02:36 – Neil hit people up in their space and he helped them out for free
- 02:44 – Get them to blog about your business in exchange for the “help”
03:06 – You can also use Mail Merge to reach out to people
03:22 – JournoRequest can also do PR for you
03:33 – Take a look at your dimensions and your competitors’ as well
03:51 – Have the monitoring tools in place
03:56 – PR is a numbers game
04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio
04:56 – BlogDash will make blog outreach easier
05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made
- 05:30 – To win, rate, review, and subscribe to Marketing School
- 05:33 – Text MARKETINGSCHOOL to 33444
05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets
06:18 – That’s it for today’s episode!

3 Key Points:

PR is still relevant today and even small businesses need it – it increases brand awareness.
Pay per performance is an option that you can try, especially if you’re a small company.
PR is a numbers game – track your dimensions.

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How to Make Videos on a Budget | Ep. #270 Apr 27, 2017

Show notes

In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make Videos on a Budget
00:50 – It is important to have videos as part of your content strategy
00:58 – Videos are easier to consume and can be seen everywhere
01:14 – If you’re just starting, do live videos with Facebook and YouTube
- 01:20 – Just take out your iPhone and talk into it
01:34 – Check Tai Lopez who spends millions on video
01:58 – Use Animoto to turn your simple videos into an ad
02:13 – Sean Duran’s explainer videos
- 02:24 – Explainer videos should have a script that answers objections
02:43 – Neil pitched some of his friends to be his videographer and editor
03:08 – Neil’s friend posted a videographer job listing for $3K a month
- 03:15 – The responses were crazy
03:40 – Eric had a job post in Workable for a videographer and received 400 applications
04:15 – Videographers are in demand
04:25 – You can get videographers and video editors on a budget
04:58 – Marketing School is giving away a one year annual subscription for LeadQuizzes which allows you to collect leads from the quizzes you made
- 05:05 –To win, rate, review, and subscribe to Marketing School
- 05:11 - Text MARKETINGSCHOOL to 33444
05:19 – Neil tested LeadQuizzes on one of his websites, Nutrition Secrets
- 05:43 – It increased Neil’s leads over 500%
06:05 – That’s it for today’s episode!

3 Key Points:

Going live on social media is one of the easiest ways to start with videos.
Videographers are currently in demand—find one who can deliver what you need at a price you can afford.
High quality videos boost your conversion rates, it’s definitely worth investing in.

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How to Find and Work with Influencers | Ep. #269 Apr 26, 2017

Show notes

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Find and Work with Influencers
00:34 – Eric has a few friends who are working on their own influencer platform
00:50 – Influencer marketing has always been around
01:11 – “Anybody could become an influencer after putting in the work”
01:21 – The easiest way to search for an influencer, without spending, is going through social media sites
- 01:27 – In Instagram, use certain hashtags and look for people who are up and coming
- 01:32 – You can work with people who are starting to build their online presence—this way, it won’t be too pricey
01:50 – Eric has used influencer marketing for a previous client and they used FameBit
02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities
- 02:18 – The Kardashians will do an online paid post for $500K
02:33 – “It’s so expensive to reach out to people”
02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it’s so much cheaper than using expensive celebrities
03:18 – If you’re building an entrepreneur channel, use hashtags that are relevant to your market
- 03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates
04:09 – Influencer marketing doesn’t always work
- 04:46 – If you’re doing influencer marketing consistently, that’s when it will work
05:03 – If you’re doing influencer marketing, you should have content as well
- 05:16 – Figure out how you can add value to your audience
- 05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram
05:55 – Marketing School is giving away a one year annual subscription to LeadQuizzes, which allows you to collect leads from the quizzes you made
- 06:06 –To win, rate, review, and subscribe to Marketing School
- 06:12 – Text MARKETINGSCHOOL to 33444
06:30 – Neil and Eric are giving away tools that they use personally and they don’t earn from it
07:14 – You can go to Neil Patel’s LeadQuizzes case study to know how valuable the leads are from LeadQuizzes
07:35 – That’s it for today’s episode!

3 Key Points:

Influencer marketing has always been around and to be successful, you have to do it consistently.
Valuable content will make an influencer’s post more engaging.
You don’t have to spend much on an influencer – you just have to find the right influencer for your target market.

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How to Track Brand Awareness | Ep. #268 Apr 25, 2017

Show notes

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Track Brand Awareness
00:37 – Neil firmly believes in branding
00:57 – There are few things you can do to track brand awareness
- 01:00 – One is to survey people in your industry asking how well they know your brand
- 01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand
01:35 – What Eric learned from Brendon Burchard, a fellow marketer
- 01:43 – A brand isn’t just a logo, it’s a story
02:26 – When tracking brands, use Google Alerts or Mention to track keywords
- 02:41 – You can be updated in real time when someone mentions your brand
- 03:00 – You can then start a relationship with someone who mentions your brand and help them if needed
03:21 – Use Google Search Console to check on your monthly impressions
03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market
- 04:05 – A one year annual prescription will go to 5 people
- 04:16 – To win, rate, review, and subscribe to Marketing School
- 04:21 – Text MARKETINGSCHOOL to 33444
04:38 – That’s it for today’s episode!

3 Key Points:

Branding is significant to one’s success – your brand should stick in people’s minds.
Track yours and your competitors’ brands to find out how to stay ahead.
Build a relationship with those who mention or appreciate your brand—it can be a potential partnership.

Leave some feedback: