Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Where Should You Focus Your Marketing Efforts First? | Ep. #287 May 14, 2017

Show notes

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another.

Time Stamped Show Notes:

00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First?
00:35 – Focus your marketing efforts on what you’re the BEST at, first
00:46 – If you’re not sure what your specialty is, try different marketing tactics
01:03 – If you have a specific skillset, use that first
- 01:10 – This will surely drive the best result
01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at
01:39 – Neil doesn’t consider himself as one of the best advertisers
01:42 – “I focus on what I know because that’s what tends to produce great results”
02:24 – The word Warren Buffett and Bill Gates believe makes them successful is “focus”
02:33 – Focus on one thing first, do it right and move to the next thing
- 02:37 – Same goes for business and marketing, focus on one thing first
- 02:44 – Get that one service or product right for business and get that one marketing channel right for marketing
- 02:49 – Don’t try to do two things at once
03:17 – If you’re a new marketer going into a new company, take a look at their numbers and look at what’s working for them
03:23 – Treehouse focuses on YouTube ads
03:42 – Neil still remembers how Eric was crushing it with Treehouse
04:04 – YouTube ads are not Neil’s core competency, and so he wasn’t as successful as Eric was
04:18 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 04:33 – Subscribe, rate and review Marketing School
- 04:37 – Text MARKETINGSCHOOL to 33444
04:59 – That’s it for today’s episode!

3 Key Points:

If you focus on what you’re good at, this will drive the best results.
Don’t do a couple of things at the same time—focus your energy on one thing, master it, then move on to the next.
If you’re a new marketer going into a new company—look at their numbers and find what’s working for them and what isn’t.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286 May 13, 2017

Show notes

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.

Time Stamped Show Notes:

00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content
00:42 – Neil recently had his Virtual Summit
- 00:47 – Thousands of people registered
- 00:50 – Neil educated people about SEO
- 00:53 – It is a bit different from a webinar
- 01:00 – If you want to create effective webinar content, it should be about educating rather than selling
- 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience
01:54 – You can look at your past blog posts and webinars and check which ones are still valuable
02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend”
02:16 – Go to Slideshare and type keywords within your space
- 02:24 – You can see everything from views to comments, and you can see what is currently trending
02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs
- 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam
03:00 – Others are also saving their webinars on YouTube
03:04 – Russell Brunson has a perfect webinar script
- 03:20 – They’re really good templates to follow
03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar
- 03:40 – Neil met up with Jermaine Griggs, Tai Lopez, Sam Ovens
03:56 – Neil learned that everyone who makes webinars have their own formula
04:01 – “You got to figure out what works for you and your audience”
- 04:04 – You know your audience better than anyone else
- 04:22 – DO what you feel resonates well with your audience
04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him
04:54 – Educating works really well for Eric
05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 05:18 – Subscribe, rate and review Marketing School
- 05:21 – Text MARKETINGSCHOOL to 33444
05:43 – That’s it for today’s episode!

3 Key Points:

Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience.
Plan your webinar according to your audience’s preferences.
Create your own webinar formula—one size does not fit all.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285 May 12, 2017

Show notes

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market
00:40 – Eric’s agency charges more than their competitors but there’s a reason for that
- 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out
- 01:11 – You end up losing money
- 01:22 – All of Eric’s people who work with an account have a couple of years’ experience
- 01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels
- 01:37 – Eric himself strategizes for the accounts
- 01:43 – Eric’s agency is different because they bring new ideas
02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging
- 02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates
- 02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner
- 03:35 – Figuring out a specific angle is the “easiest way to differentiate”
- 03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers
- 04:06 – AirBnb gives you the opportunity to make money from your home versus HomeAway’s vacation rentals
04:54 – How would you differentiate a product?
- 05:00 – Neil’s Crazy Egg may not have all the features that everyone has, but it’s easy to use and it’s accurate
- 05:09 – Crazy Egg is easier to use than Hotjar
- 05:27 – Neil’s market loves Crazy Egg
05:35 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 05:52 – Subscribe, rate and review Marketing School
- 05:57 – Text MARKETINGSCHOOL to 33444
06:19 – That’s it for today’s episode!

3 Key Points:

Offer your service in the way you’d use it yourself.
Adjust your pitch to your consumers so that it is appealing and comprehensible.
Try to create a better product than your competitors by making your product user-friendly.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How You Can Find a Reliable Blogger | Ep. #284 May 11, 2017

Show notes

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next blogger and how to prepare for the inconsistent blogger.

Time Stamped Show Notes:

00:27 – Today’s topic: How You Can Find a Reliable Blogger
00:35 – Go to ProBlogger's’s job board
- 00:43 – Eric found technical writers who write about machine tools
01:04 – Craigslist and Upwork are also good options
01:09 – It’s not about finding just good bloggers
- 01:12 – You can add certain requirements in your job post
01:43 – The hardest part of getting bloggers is their ability to produce a great content, consistently
01:48 – Neil looks for people who don’t have jobs and freelancers who can produce a lot of volume for you
- 02:09 – The key is to find freelancers who don’t have full-time jobs and can do a few pieces of content, each week
02:27 – Eric usually goes to Growth Hackers and Inbound.org to find people
02:36 – You can also look at designer’s portfolio to see their work
03:20 – There are online communities that have message boards where you can find possible bloggers
- 03:28 – Go to Reddit to see what people are sharing and talking about, in general
03:48 – Bloggers usually break their consistency so make sure you have a huge backlog
04:02 – Having a number of bloggers and a backlog will solve your reliability issues
04:10 – Marketing School is giving away a free, 1 year annual subscription to Mixmax, a sales and marketing tool
- 04:36 – Subscribe, rate and review Marketing School
- 04:41 – Text MARKETINGSCHOOL to 33444
05:20 – That’s it for today’s episode!

3 Key Points:

When looking for a blogger, set a criteria that is right for you.
Reliability and consistency can be a problem with some bloggers so keep a huge backlog.
Go through different, online communities to see what people are sharing and talking about.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283 May 10, 2017

Show notes

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends.

Time Stamped Show Notes:

00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations
00:37 – People are expecting things to happen quickly
01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues
01:24 – Neil uses Infusionsoft for marketing automation
01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business
02:14 – Eric is looking to hire creative people for his paid advertising team
02:25 – When you’re hiring people, make sure you hire the learners who are really creative
03:00 – With emails, it’s quite hard to get good deliverability
- 03:20 – Hotmail is the hardest one
03:29 – “There’s always this new stuff going on with marketing, all the time”
03:45 – Eric always like to learn, but it’s hard to stay on top of his game
- 03:55 – “My frustration is not being able to touch everything”
03:59 – If you hire a really good team, just let them go
04:10 – One of Eric’s friends from Entrepreneurs' Organization just grew his company from $3M to $22M in revenue
- 04:23 – That friend just hired a really good team
04:35 – It’s OK to have marketing frustrations
- 04:45 – “You don’t have to be perfect to create a big business, you just have to do 1 thing right”
05:00 – Prioritize!
- 05:12 – Prioritize better, otherwise, you get stuck with all the frustrations
05:21 – Marketing School is giving away access to Mixmax, a sales and marketing outreach tool
- 05:53 – Subscribe, rate and review Marketing School
- 05:56 – Text MARKETINGSCHOOL to 33444
06:16 – You can try a lot of tools with the same features to find the one that fits your business well
06:30 – That’s it for today’s episode!

3 Key Points:

Use the tools that will work well with your business and that will GROW it, not just those that are easiest to use.
Hire a GREAT team that will help you grow your business – you can’t do it all by yourself.
Use your frustrations as motivation to move forward and improve. Simply put, STICK with it!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is It Important to Become Google Certified? | Ep. #282 May 09, 2017

Show notes

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success.

Time Stamped Show Notes:

00:27 – Today’s topic: Is It Important to Become Google Certified?
00:34 – Neil thinks it’s not important and that it’s actually useless
00:42 – Eric got certified a couple of years ago
01:10 – “Any person can learn how to use Google AdWords”
01:20 – The hard part in becoming a really good PPC manager is being creative
- 01:27 – Google AdWords’ certification can’t make you creative
01:36 – Neil is lucky enough to be creative and he thinks outside the box
02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge
- 02:31 – It is the same thing with people who have a bachelor’s degree
- 02:52 – Having a certificate doesn’t mean that you’re going to be good at it
- 03:10 – Google account reps don’t really know about the accounts and just want people to spend more
03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well
- 03:44 – They’re better in memorizing than solving problems that are out-of-the-box
04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows
04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates
04:30 – Eric is more interested with those who are willing to learn
05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send
- 05:20 – Subscribe, rate and review Marketing School
- 05:22 – Text MARKETINGSCHOOL to 33444
05:40 – That’s it for today’s episode!

3 Key Points:

Creativity is what WINS in the end.
Create a culture of learning in your business.
When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge?

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281 May 08, 2017

Show notes

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions
00:36 – We want to have efficiency when we run our PPC or paid ads campaigns
01:05 – What you want to do is take a look at the things that are not converting for you
- 01:07 – Go to AdWords or Facebook and pause those that are not converting
- 01:15 – You can pause the high CPA ads inside of Facebook
01:36 – You can also add a negative keyword
01:56 – Another option is to find the exact match, so you’re not digging around on the variations of the keywords that do not fit
02:05 – When you’re trying to figure out what term you want to bid on, make sure you remove the display network
- 02:10 – “You only want to advertise on Google.com”
- 02:15 – Advertising on partner sites is cheap, but does not convert
02:37 – You can just reduce your daily budget on the amount you want to spend
02:45 – Look at your site settings as well
- 03:13 – “If you let Google spend, Google will definitely spend for you”
03:18 – Look at day party, as well
- 03:19 – If you’re in B2B sector and you make all your money comes in from 8AM-4PM PST, stop bidding on hours before or after that
- 03:30 – Same with consumer based businesses
- 03:40 – A lot of people are bidding during the holiday season, but the cost per click goes up too, so most B2B slow down their budget during that time
04:14 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send
- 04:34 – Subscribe, rate and review Marketing School
- 04:38 – Text MARKETINGSCHOOL to 33444
04:47 – As you use Yesware, you’ll get more open rates
04:55 – That’s it for today’s episode!

3 Key Points:

The easiest thing you can do to reduce your PPC spending is to pause the things that are not converting.
Check your settings and don’t let Google spend for you – set a budget.
Take note of the season and timing of your sales—there are times where you need to slow down or stop your bidding.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280 May 07, 2017

Show notes

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Move Your Target Keywords from Page 2 to Page 1
00:35 – If you’re ranking on page 2 of Google and you have a high search rate, people STILL won’t look at page 2
- 00:49 – More specifically, they stick to the top 3-5 of the list
00:55 – What you want to do is find the keywords you’re ranking with on page 2 using the webmaster tool
- 01:06 – Then, build links to the pages in page 2 or change your title tag to be more appealing
01:20 – Eric recommends looking at the top 3-5’s click through rates
- 01:34 – Click through rates are constantly changing and Google is adjusting their result pages to drive more dollars and please shareholders
01:47 – The number 1 position could be at a 30-40% click through rate depending on the industry
02:03 – Look at Google Search Console as well, just to see where things are really are
02:11 – Type into Google search “the links really still matter Eric”
- 02:17 – The post is from StoneTemple
- 02:22 – They took high volume keywords on pages 2 and 3
- 02:28 – Then, they built links to those keywords
- 02:35 – Awhile later, those keywords are ranking into top 2 and 3 positions
03:02 – Neil assumes that links make the biggest effects in ranking
03:10 – Brand queries also helped Neil move to page 1
03:37 – Check Google Trends to know which keywords are ranking
03:57 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send
- 04:26 – Subscribe, rate and review Marketing School
- 04:32 – Text MARKETINGSCHOOL to 33444
04:42 – You can A/B test emails with Yesware and continuously improve them before sending them out
04:57 – That’s it for today’s episode!

3 Key Points:

If you’re on page 2 on a Google search, you may as well be invisible as people look for the top 3-5 options on the FIRST page.
Boost your click-through-rate by improving and linking your keywords—look at the keywords used by the top 3-5 sites as a guide.
Links make the biggest impact on your ranking.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Will SEO Still Be Around in 10 Years? | Ep. #279 May 06, 2017

Show notes

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO.

Time Stamped Show Notes:

00:27 – Today’s topic: Will SEO Still Be Around in 10 Years?
00:37 – Eric thinks we are still in the early days of SEO
00:48 – As long as searches are around, SEO is going to be around
00:59 – There’ll be changes in the future, definitely
01:24 – There are multiple variations for SEO
01:39 – The problem with SEO right now is you do a search, you get the list of results, then go from there
02:02 – SEO is changing as more people are trying to use voice
02:10 – Neil thinks that SEO will probably change into just one result
- 02:26 – The result will be personalized for each person
02:40 – “At the end of the day, it’s all about overall experience”
03:24 – We just have to be very vigilant with how things are evolving
03:32 – Marketing is changing all the time and the change is rapid
03:45 – “SEO will adapt based on how younger people use search engines”
- 03:52 – Neil was with some kids who were talking about how great Kobe Bryant is as a basketball player
- 03:56 – Neil was telling them that Michael Jordan is a good player, too
04:32 – The search pattern will change according to the next generation’s search habits
05:00 – Marketing School is giving away a FREE 1 year subscription of Yesware, a sales tool that allows you to track the messages you send
- 05:26 – Rate, review and subscribe to Marketing School
- 05:31 – Text MARKETINGSCHOOL to 33444
05:40 – Neil uses Yesware whenever he sends out emails
06:00 – That’s it for today’s episode!

3 Key Points:

As long as there’s still a need to search, SEO will be here to stay.
Marketing is changing all the time and the change is rapid.
Search patterns change alongside the search behaviors of the next generation.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Structure Your Marketing Team | Ep. #278 May 05, 2017

Show notes

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Structure Your Marketing Team
00:50 – With startups today, there is a growth team, growth lead, and VP of growth
01:37 – Some companies who have growth or marketing teams forget to have engineers, developers or designers
02:12 – Make sure you have designers and engineers that can work with the marketing team
02:20 – Neil wants to hire just one person who is a good executor and knows what they’re doing
- 02:27 – That one person can hire contractors who will get things done for them
- 02:41 – As the team grows, the contractors are hired in-house and they become full-time employees
- 02:50 – In Crazy Egg, the first guy was Shawn and the team grew to 4 or 5
- 03:04 – When you add too many people at once, everything will slow down
- 03:15 – Neil provides his marketing team with contractors from Europe who are cheap and quick at designing things
- 03:31 – Neil hires just one engineer for marketing
03:43 – Eric goes through Behance and Dribbble to find creative people
04:04 – There are a lot of landing pages in Product Hunt that you can draw inspiration from
04:21 – Eric also asks around
04:28 – “Keep your team small”
04:46 – It is a struggle for many businesses to find that one marketing person who can execute a lot of tasks
- 05:01 – Ideally, find a marketer who is on their way up
05:24 – You should be out there, constantly recruiting great teams
05:35 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send
- 05:53 – Subscribe, rate and review Marketing School
- 05:58 – Text MARKETINGSCHOOL to 33444
06:29 – That’s it for today’s episode!

3 Key Points:

There should be at least one designer, developer or engineer in a marketing team.
Keep your team small – a big team costs too much and might slow down your processes.
Find a marketer who’s already on their way, even if they will only stay with you for a year.

Leave some feedback: