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Latest Episodes:

Where Can You Hire Great Developers?| Ep. #307 Jun 03, 2017

Show notes

In Episode #307, Eric and Neil discuss where you can hire great developers. Tune in to learn how you can find great developers at a much cheaper rate WITHOUT compromising on value and efficiency.

Time Stamped Show Notes:

00:27 – Today’s topic: Where Can You Hire Great Developers?
00:42 – Eric and Neil both tried Toptal which is not a bad place, but quite expensive
00:51 – The best company for Neil is Crossover which is based in Texas
- 00:58 – Their team of great developers are usually overseas
- 01:02 – The labor is cheaper and they’re well educated
- 01:08 – They have the software to know which is the best of the best
- 01:30 – They offer 30 days of free development
- 01:55 – It is quite cheap
02:09 – Eric currently has 2 developers
- 02:14 – One is based in Singapore and the other one is in Lithuania
- 02:26 – The developers are well-versed and get things done
- 02:56 – Eric found them in CodePen’s job board
03:20 – Eric has used Crew and Andela
03:40 – Andela hires developers from other countries so you will get them cheaper
- 03:44 – They have a strong vetting process
04:20 – Engineers and developers may not work well right away, but they should over time (once you find the amazing ones)
04:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing
- 04:57 – Subscribe, rate and review Marketing School
- 05:00 – Text MARKETINGSCHOOL to 33444
05:18 – That’s it for today’s episode!

3 Key Points:

There are a lot of great developers overseas that will cost you way less than in the USA.
Go to a website where developers usually lounge around—like forums and message boards.
It may take you a few tries before you find the excellent engineers and developers that you need.

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Where Can You Hire Great Designers?| Ep. #306 Jun 02, 2017

Show notes

In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designers and view their work. Or, if you are designer and are just needing some inspiration, Eric and Neil will tell you where to go.

Time Stamped Show Notes:

00:27 – Today’s topic: Where Can You Hire Great Designers?
00:32 – Eric uses Dribbble and looks at people’s portfolios
- 00:42 – You can easily search for what you’re looking for, like an infographic
- 00:50 – Look for the aesthetic that you like
01:08 – You can also reach out to people who have designed for your competition
- 01:12– You can use LinkedIn to find this
01:36 – Neil uses 99designs where designers compete for a job
01:53 – Behance is also a platform where designers’ portfolios are available to view
02:02 – Visually is a good place for infographics
02:13 – Some designers post their designs on Pinterest
02:26 – Go to Product Hunt and type “landing pages”, then find a design that you can use as inspiration
02:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing
- 03:01 – Subscribe, rate and review Marketing School
- 03:05 – Text MARKETINGSCHOOL to 33444
03:23 – That’s it for today’s episode!

3 Key Points:

Designers’ portfolios are a great way to understand a designer’s style and their medium.
Take advantage of the websites where designers post their work for free.
You can also find great inspiration online if you’re not keen on getting a designer.

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Why You Should Clean Your Email List| Ep. #305 Jun 01, 2017

Show notes

In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money!

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Should Clean Your Email List
00:40 – Neil’s email is a mess and uses everything from Infusionsoft to Maropost to Mailgun
- 01:02 – They’re trying to figure which one will work well
01:19 – “If you don’t clear your list, your deliverability goes through the shitter”
- 01:24 – No one will get your emails
01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them
02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution
02:30 – If you don’t clean your list up and you have a lot of inactive subscribers, you will be paying more
02:53 – Cleaning your email list is also saving you money
03:01 – Have a workflow using Drip or Infusionsoft
- 03:05 – Have a re-engagement sequence in place
03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing
- 04:06 – Subscribe, rate and review Marketing School
- 04:10 – Text MARKETINGSCHOOL to 33444
04:30 – That’s it for today’s episode!

3 Key Points:

Cleaning your email list directly equates to lowering your expenses and minimizing waste.
Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence.
If you don’t manage your email well, your subscribers may not end up not getting any of your emails.

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Where Can You Hire Great Writers? | Ep. #304 May 31, 2017

Show notes

In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvantage to you.

Time Stamped Show Notes:

00:27 – Today’s topic: Where Can You Hire Great Writers?
00:46 – Eric and Neil both use Problogger religiously for finding their writers
- 01:05 – It’s cheap to put a job posting and there’s a lot of great people you can meet there
01:12 – Neil checks his competitors’ blogs and reaches out to some of the writers
- 01:22 – They usually accept any writing gig
01:30 – Don’t hire full-time writers because the ROI isn’t there
01:37 – People get burned out, so find someone who will write for you just a couple of times a week
01:51 – Find the most popular writers in your space based on comments and social shares
- 01:56 – Social shares mean they’re driving traffic and comments mean they’re engaging the audience
02:07 – If you’re doing audio and video podcast, go to Rev and have them transcribe podcast episodes
02:55 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing
- 03:07 – Subscribe, rate and review Marketing School
- 03:12 – Text MARKETINGSCHOOL to 33444
03:33 – That’s it for today’s episode!

3 Key Points:

Problogger is a great place to find your next writer.
Find great writers in your space based on how many social shares and comments they receive, then offer them something reasonable.
Transcribing your audio and video creates another way for your audience to engage with your content.

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What Type of Content Should You Create When You're Starting Off? | Ep. #303 May 30, 2017

Show notes

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with what YOU are good at.

Time Stamped Show Notes:

00:27 – Today’s topic: What Type of Content Should You Create When You're Starting Off?
00:38 – First, create blog-based content
- 00:40 – It is the easiest type of content to create
01:00 – In content marketing, there’s no right form of content to start first
01:10 – If your skills are in audio or video, then start off with those and do what you’re best at
01:24 – If everything is going to one direction, try the other way
01:47 – Think of it as the Blue Ocean Strategy
01:58 – Gary V isn’t good at blog posts, but he’s good on camera
02:18 – If you have created video content in the past and are good at it, then go in that direction
02:30 – If Eric would start now, he would start with blog posting
02:53 – Just figure out what’s the easiest and go from there
03:00 – If you can’t blog consistently, do guest posting
- 03:15 – Marketing School has an episode about guest posting
03:29 – The content re-usage workflow
- 03:34 – Chalene Johnson is good on camera
- 03:50 – She starts with live videos, which she turns into podcast episodes, which turns to blog posts then social media posts
04:08 – A workflow tool like Gliffy can help you repurpose your content
04:20 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay links that you’re sharing with CTA
- 05:02 – Subscribe, rate and review Marketing School
- 05:05 – Text MARKETINGSCHOOL to 33444
05:25 – That’s it for today’s episode!

3 Key Points:

Blog-based content is the easiest type of content marketing.
Focus on your strength, first—if it’s video, then start with video.
Repurpose your content into different channels to increase access and interaction points with your audience.

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What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302 May 29, 2017

Show notes

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one.

Time Stamped Show Notes:

00:27 – Today’s topic: What Should You Do if the Wrong Page Ranks for a Target Keyword?
00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies
- 01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for
01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people
01:33 – Eric is currently testing having a ranking table with different agencies
02:11 – Eric is still trying several different things at the moment
02:21 – Neil suggests making internal links between your pages
02:25 – Google usually sorts things out and it’s just a question of time
02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities
- 02:44 – Neil will then improve the keyword density on a page that isn’t ranking
- 02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank
02:59 – Promote the pages that aren’t ranking
03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself
- 03:22 – Neil built links to the SEO tool page and increased social media shares
- 03:32 – Within 3-4 months, it sorted itself out
03:49 – Marketing School is giving away a free 1 year subscription of Zapier which helps you tracks the lifetime ROI of your Facebook campaigns
- 04:20 – Subscribe, rate and review Marketing School
- 04:23 – Text MARKETINGSCHOOL to 33444
05:53 – That’s it for today’s episode!

3 Key Points:

Creating internal links between your pages can help distribute and redirect your traffic.
Promote pages that aren’t ranking through constant social media shares.
Check your keyword densities and ask people that are linking to your page to link to the page that you WANT to rank.

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Should You Buy Marketing Courses? | Ep. #301 May 28, 2017

Show notes

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Buy Marketing Courses?
00:39 – There’s a time for learning and there’s a time for earning
00:51 – Check Neil’s advance marketing course or his other courses that he has available
01:03 – Keep reading and keep learning!
- 01:12 – Implement what you have learned
01:25 – If you’re starting off, courses are great
01:30 – If you’re not starting off, the best way to learn is by networking at events and by practicing and doing things on your own website
01:44 – Neil is a big believer that it is easier to learn through DOING
01:51 – Neil’s current courses are about investments
- 01:53 – Neil invested in a Canadian company
02:17 – Instead of buying courses, Neil is investing on someone who already is doing them
02:30 – When Eric first learned about marketing, he had access to a site where he could buy courses or learn from free courses
- 03:03 – The problem with free courses is you have too much information available for you and you’re not really invested in it
03:37 – An executive once said, people buy courses because courses are perceived progress
03:49 – If you buy courses, finish and complete them
04:13 – Marketing School is giving away a free 1 year subscription to Zapier which allows you to have different applications working with each other
- 04:47 – Subscribe, rate and review Marketing School
- 04:51 – Text MARKETINGSCHOOL to 33444
05:09 – That’s it for today’s episode!

3 Key Points:

Put yourself in learning mode every day; there’s always an opportunity to learn something new.
Paying for a course is an investment—use it well and apply what you’ve learned.
If you have the knowledge, continue your learning by DOING.

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Marketing Tactics that Neil & Eric Still Use Today | Ep. #300 May 27, 2017

Show notes

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their content.

Time Stamped Show Notes:

00:27 – Today’s topic: Marketing Tactics that Neil & Eric Still Use Today
01:11 – Neil noticed that over the years, content marketing has shifted
01:45 – You now have to be everywhere
02:10 – What’s going on with your email, podcast, webinar and blog is all considered content
02:20 – Gary V has been doing great with content marketing
- 02:23 – He has a videographer who documents Gary V’s everyday life
02:35 – Content marketing still feeds into a different marketing stream
03:00 – Build something long-term by taking advantage of what’s available to you as a business
03:17 – Eric and Neil both look at things holistically
03:25 – Neil started with an agency website and he created a tool for how to do marketing better
- 03:38 – Neil didn’t have much money back then so he just bought a script with the analyzer formula that you can just upload to your server
- 03:50 – Neil still has an analyzer formula but this time, it’s a customized one
04:11 – When you’re producing content, you have to figure out the foundation piece of the content
- 04:25 – You can start with a blog post first, which you produce daily or weekly, then have something for monthly, then quarterly
04:50 – Eric has a PDF study where they examine 1M backlinks
05:09 – The foundation for everything is content
05:26 – Neil and Eric are doing daily podcasts which they produce in batches
05:34 – Neil records 15-16 videos a day; it takes Neil 3 hours and the team a lot of time
- 05:45 – The goal of the video is to release once a day and it works
05:56 – Eric suggests checking Episode 296
06:12 – If you’re not doing content now, you’re already behind
06:20 – Marketing School is giving away a free 1 year subscription of Zapier which helps you set-up workflows without coding
- 06:55 – Subscribe, rate and review Marketing School
- 06:59 – Text MARKETINGSCHOOL to 33444
07:20 – That’s it for today’s episode!

3 Key Points:

Build something long-term by taking advantage of what’s available to you as a business.
The foundation for everything is content—if you haven’t started creating content yet, start doing it now.
Everyone is pursuing different content marketing streams.

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How to Deal with Negative PR | Ep. #299 May 26, 2017

Show notes

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Deal with Negative PR
00:37 – Neil leaves negative PR alone and doesn’t talk about it
- 00:43 – When you deal with it, it just adds more fuel to the fire
00:54 – A negative result is also negative PR
- 01:11 – Some would pay to remove the negative PR
- 01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency
01:45 – Eric also just ignores negative PR; it will go away in time
02:09 – It sucks right now but you can get through it
02:23 – Just continue to focus on refining your product and what you are doing
02:33 – Neil had negative PR when a magazine showed inaccurate client data
- 02:50 – Neil learned along the process that it’s really better to ignore it
03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows
- 03:48 – Subscribe, rate and review Marketing School
- 03:51 – Text MARKETINGSCHOOL to 33444
04:13 – That’s it for today’s episode!

3 Key Points:

Leave negative PR alone; it just adds more fuel to the fire.
Continue to focus on improving your company rather than wasting time dealing with negative PR.
You can pay if you want your negative PR to be removed, but it might cost a lot.

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How To Do Reputation Management | Ep. #298 May 25, 2017

Show notes

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers.

Time Stamped Show Notes:

00:27 – Today’s topic: How To Do Reputation Management
00:34 – Reputation management is managing the negative result for a website or brand
- 01:04 – Ripoff Report has a ton of reviews
01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results
- 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down
02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed
- 02:16 – It is the most effective, but most expensive too
- 03:00 – The post was telling people that Neil isn’t an effective marketer
- 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it
03:20 – Doing guest posts on popular sites like Entrepreneur
- 03:43 – It is difficult for your site alone to take the 5 spots
03:56 – High domain authority pages can push links a lot faster
04:30 – Reputation is an online reputation management platform
05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management
05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows
- 06:00 – Subscribe, rate and review Marketing School
- 06:06 – Text MARKETINGSCHOOL to 33444
06:30 – That’s it for today’s episode!

3 Key Points:

Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer.
There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them.
Linking to the top 5 spots can pull your positive results up.

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