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Latest Episodes:

7 Things to Consider Before Investing in Facebook Ads | Ep. #327 Jun 23, 2017

Show notes

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Things to Consider Before Investing in Facebook Ads
00:35 – First is to know your audience
- 00:48 – You should know your target before spending money
01:10 – Second is to make sure you know what you’re promoting and that it is proven
- 01:24 – It is important to test what you’re promoting and its conversion in other channels
- 01:48 – Optimize your funnel and conversion rates in other channels before going into Facebook
01:53 – Third is to have goals set up
- 02:10 – Figure out your key indicators
- 02:20 – “What gets measured gets managed”
02:23 – Fourth is to have a testing budget
- 02:45 – You need to do the testing in chunks or increments
02:57 – Fifth is to know the different formats when you’re starting out
- 03:15 – Settle on one format first
03:26 – Sixth is how you’re going to get your creative work done
- 03:50 – Think about how you’re going to make your ad images on a consistent basis
- 04:04 – Keep rotating your creatives
- 04:15 – Eric uses Design Pickle for their visuals
04:30 – Last is to make you’re split testing and your results are statistically significant
05:00 – Eric uses AdEspresso to manage ads
05:13 – That’s it for today’s episode!

3 Key Points:

Knowing your audience helps you target them well—making your spending worth it.
Track your funnel and conversion rate from other channels before trying it in Facebook ads.
Facebook ads work well if you know how do it the right way.

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How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326 Jun 22, 2017

Show notes

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads
00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab
- 01:06 – You can target specific people using the tab
- 01:37 – It will help you make better ads
01:48 – You’re wasting money if your ads are not targeted
01:56 – Focus on your ROI by creating a targeted niche segment
02:12 – Generic tags do not work
02:23 – You need to be specific with Facebook Ads
02:40 – You have to target people’s interests
03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women
03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment
04:00 – Neil advises to be careful to not overanalyze the data
04:25 – Neil tested on Facebook that women convert more on ads than men
04:41 – Just don’t look at the data and make assumptions off of it
04:50 – Eric looks at Pages Like which is helpful, too
05:12 – There’s also a purchases section which shows your audience’s purchase behavior
05:40 – That’s it for today’s episode!

3 Key Points:

Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain.
Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests.
There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time.

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Why You Ought to Leverage Call Tracking | Ep. #325 Jun 21, 2017

Show notes

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not.

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Ought to Leverage Call Tracking
00:34 – Call tracking is tracking which traffic source is generating the phone calls you receive
01:04 – Getting someone on phone is better that just filling out a lead form
01:24 – Neil uses CallFire for call tracking
01:38 – Eric uses CallRail where you can also set different numbers for different campaigns
- 01:57 – It is important to know who is coming in so you can optimize it
- 02:20 – You can be in control of the phone calls that are coming in
02:43 – Search for Google AdWords call tracking to find other informative resources when you’re just starting
02:57 – Call tracking is affordable and it works
03:05 – That’s it for today’s episode!

3 Key Points:

You have a greater chance of getting a hold of your customers when you’re able to get them on the phone rather than having them fill out a lead form.
Call tracking allows you to track which campaigns and keywords are working for you.
Try call tracking because it’s affordable and it works.

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Why You Should Host Marketing Meetups | Ep. #324 Jun 20, 2017

Show notes

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one what you can learn from a meetup—not how many deals you can make.

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Should Host Marketing Meetups
00:37 – Neil has never hosted a marketing meetup but has been to Eric’s
00:42 – Marketing meetups are an awesome place to learn from others
00:53 – You can grow your network through meetups
01:03 – You can accelerate your learning in meetups
01:17 – Eric tries to keep the meetups he organizes small and intimate
01:25 – Having just around 25 people makes connections easier and stronger
01:57 – A meetup doesn’t always have to be an entrepreneurial meetup
02:04 – Meetups are good for recruiting
02:27 – “It’s about being top of the line”
02:59 – Figure out how you can take your online stuff offline
03:08 – The best use of a meetup is to learn MORE
03:36 – Don’t have too many expectations, meeting one new person is enough
04:30 – Meeting people consistently will compound eventually
04:33 – That’s it for today’s episode!

3 Key Points:

Meetups are great way to increase your network and learn more.
Don’t go on a meetup thinking that you will go home with so many new deals, just enjoy the day.
When organizing a meetup, try to keep it small and intimate so it’s easier to make those connections.

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How to Create Professional YouTube Ads for Under $100 | Ep. #323 Jun 19, 2017

Show notes

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ads and why Tai Lopez is being followed and copied by almost everyone.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create Professional YouTube Ads for Under $100
00:35 – Animoto allows you to weave different images together and create a simple video
- 00:50 – It looks professional and they have a free trial
01:05 – There are people on Fiverr who make videos for YouTube
01:13 – Using PowerPoint Presentations and recording your screen using a screen recorder gives you a video that you can upload on YouTube
01:31 – The ads that work best are the ones with better scripts and messages
01:43 – Tai Lopez creates ads from his phone
- 02:01 – It is more realistic and you have to go against the grain
- 02:15 – It can be more relatable and convert better
02:41 – It’s not about the video quality, but about the SCRIPT
03:18 – There are a lot of video marketers now who uses Tai Lopez’ strategy in recording videos
04:14 – Veeroll allows you to generate video ads quickly
04:42 – Focus on the script that for your video ad
04:53 – That’s it for today’s episode!

3 Key Points:

You can create videos using a screen recorder or PowerPoint that can easily be uploaded on YouTube.
If you can afford it, you can hire people to make videos for you.
It’s not about the video quality, but the quality of your message that determines the success of your YouTube video.

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How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322 Jun 18, 2017

Show notes

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO.

Time Stamped Show Notes:

00:27 – Today’s topic: How Do You Know If Your SEO Efforts Are Paying Off?
00:39 – Eric uses a rank tracker called Authority Labs
- 00:49 – It has a section for organic traffic called “Now Provide”
- 01:10 – You want to know if your keyword traffic is increasing or decreasing
01:33 – Google Search Console will show you how many impressions your listings are getting
- 01:49 – Impressions are the number of people seeing your listings, but are not clicking on them
- 02:06 – Your impression time should go up eventually
02:45 – You have to stay patient with SEO
03:29 – Google Analytics is also an option for you to use
03:45 – That’s it for today’s episode!

3 Key Points:

SEO takes time to see the results; be patient and you will see the outcomes.
Tracking your keyword effectiveness and traffic will inform you on which words work and which need tweaking.
Before your click rate goes up, your impressions should go up first.

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What Is Google My Business (and How You Can Leverage It)? | Ep. #321 Jun 17, 2017

Show notes

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is Google My Business (and How You Can Leverage It)?
00:34 – Google My Business allows to create a free business listing on Google
00:41 – You can claim your business and verify it
00:57 – Neil claimed his address and verified himself through Google My Business
01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations
01:55 – You need to get the reviews going, too
02:09 – You need to be descriptive and explain what you do
02:30 – There are annual guides and you’ll turn up better on Google searches
02:43 – Your SEO and links still matter
02:56 – Locksmith just claimed a bunch of listings and their sales went up
03:32 – Eric has claimed a few listings for himself
04:00 – Just don’t abuse it
04:09 – You can also check your listings at Google Analytics
04:25 – That’s it for today’s episode!

3 Key Points:

Claiming your listing on Google gets you better chances for turning up on searches.
At the end of the day, good reviews, SEO and links still matter to the customers.
Don’t abuse the system, because Google can get you suspended.

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Should You Send Gifts to Your Customers? | Ep. #320 Jun 16, 2017

Show notes

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients!

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Send Gifts to Your Customers?
00:34 – Neil is a big believer of sending gifts regardless of whether it is a high-paying or not
00:42 – It creates a ton of loyalty
00:48 – You can give your high-paying customer something more personalized
- 01:10 – Add a personal note to the gift
01:30 – For lower-paying customers, you can send them “Thank You” postcards
01:58 – For sending postcards, you can use Letter Friend
02:18 – Gemnote sends premium gifts to companies
02:26 – Giftology is a book that is packaged in a leather bag
03:12 – The lifetime value of customers in the consulting world is high
03:19 – Eric wants to give memorable gifts
- 03:26 – The most memorable gift Eric has received from a company is a battery pack from The RD Summit Brazilian Conference
04:04 – Eric has started looking at some of the best headphones and has sent them to their clients
04:24 – You’re creating goodwill and they will remember you
04:43 – Whatever you send, make sure it ties back to what you’re doing
05:27 – Do your research and look for what is relevant to your client and your business
05:40 – People like to do business at the end of the day so you have to know your client
05:48 – That’s it for today’s episode!

3 Key Points:

Regardless of the amount a client is paying you, you should send them all a token gift of appreciation.
Giving gifts to your clients creates loyalty.
Whatever you send, make sure it is relevant to your business and to your client, so DO your research.

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What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319 Jun 15, 2017

Show notes

In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how it can help you get a higher open rate.

Time Stamped Show Notes:

00:27 – Today’s topic: What Are Ringless Voicemails (and How You Can Leverage Them)?
00:40 – Ringless voicemail is dropping a voicemail into someone’s phone without their phone ringing
00:50 – Eric and Neil don’t pick up much of their phone calls
01:23 – You can use ringless voicemail when someone opts into your email list
- 01:34 – You drop the voicemail after the opt-in
- 01:56 – It is more personalized and the open rate is higher
02:11 – Eric has used Stratics Network and Slybroadcast for ringless voicemail
02:50 – A possible problem is when your voicemail sounds like an automated recording
- 03:23 – People will know if they’re automated, so they won’t respond and may just ignore them
- 03:33 – Personalized messages are more likely to work
04:16 – In marketing, the moment it feels too pitchy or inauthentic, it’s not going to work
04:48 – Adobe has recently launched a product that can mimic voices, so you can try that
05:04 – Make the voicemail personally tailored to your customers
05:33 – That’s it for today’s episode!

3 Key Points:

Ringless voicemails are a great way to make a connection with your customers.
In marketing, people tend to ignore pitchy and automated recordings; so don’t use them.
Make your voicemails personally tailored to your customers.

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What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318 Jun 14, 2017

Show notes

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It)
00:42 – SMS stands for Short Method Service
01:07 – If someone opts in to your email list and you’re able to get his number, send them a message
- 01:12 – Open rates for text messages are higher
01:47 – Neil uses SMS for reminders with their marketing campaigns
- 02:15 – Neil sends SMS reminders for his webinars
- 02:56 – Events should have people asking for attendees’ phone numbers
03:38 – When you’re closing a deal, send them a SMS and give them a little value
04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio
- 04:40 – You can do immediate action depending on the lead’s budget
05:24 – Call Loop can help you send SMS back and forth
06:03 – Tatango is what Neil uses, too
06:18 – Don’t be spammy in sending SMS; be respectful!
06:51 – That’s it for today’s episode!

3 Key Points:

SMS can be sent out as a reminder for your customers for marketing campaigns or webinars.
Be responsible and respectful in your SMS campaigns—do NOT be spammy.
Leverage SMS marketing and provide value for your customers to increase those open rates.

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