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Latest Episodes:

How to Get Your Blog Readers to Come Back to Your Site | Ep. #337 Jul 03, 2017

Show notes

In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site
00:35 – Retarget your readers
00:49 – Use OneSignal which is a push notification software
- 01:03 – You can get a high click through rate and it’s very effective
01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber
- 01:21 – Chatfuel and ManyChat are bots for Messenger
- 01:38 – You can also build a sequence
01:45 – Another strategy is to collect emails
- 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website
- 02:05 – It is good for engagement and sales in the future
02:14 – Create a great intro email
02:28 – Set up a workflow at Meet Edgar
- 02:34 – “You want to be everywhere”
02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels
03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back
03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels
04:07 – That’s it for today’s episode!

3 Key Points:

Retargeting has always been a necessary action to take to make your readers circle back to your blog.
Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat.
Be EVERYWHERE to be top of mind.

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7 Tools to Help You Promote Your Content | Ep. #336 Jul 02, 2017

Show notes

In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate your content promotion. You’ll also find out why contacting those who follow your competitors can help you boost your own content promotion.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Tools to Help You Promote Your Content
00:46 – First is to use Facebook ads which has the boost post button
01:20 – Second is to use BuzzSumo where you can type in different keywords that relate to your article
- 01:27 – Click view shares and you’ll see the people who tweeted them, then email those people to promote yours
01:42 – Third is Meet Edgar which allows you to setup an automated queue of content in different channels
02:08 – Fourth is Ahrefs which will helps you find who’s linking your competitor’s content and you can message them to promote yours as well
- 02:29 – It doesn’t track traffic right away, but it will eventually
02:25 – Fifth is IFTTT or If This Then That or Zapier that automates certain workflows
03:14 – Sixth is going after broken links and using a broken link checker
- 03:36 – See who’s linking to the broken links and that has similar content to yours—and email them
04:11 – Last is Sniply which allows you to enhance every link that you share
- 04:50 – the link can be a link to a lead magnet
05:00 – Contact Eric and Neil for any tools you find valuable to the listeners of Marketing School
05:10 – That’s it for today’s episode!

3 Key Points:

Go directly to those people who share your competitor’s links; it may take time, but it works.
Create a smooth workflow so you can maximize content promotion with your team.
Different channels are now updating to cater to content promotion and this makes it easier to cross-post.

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How to Rank Higher on YouTube | Ep. #335 Jul 01, 2017

Show notes

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Rank Higher on YouTube
00:51 – YouTube tags help the algorithm figure out what the video is about
01:06 – You have different keywords and you need to know which keyword drives traffic
01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance
01:36 – YouTube looks at your engagement
- 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video
- 02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads
02:53 – If you want to build your watch time, think about building a playlist
- 03:03 – Playlists can get people to watch over time
03:31 – VIQ and TubeBuddy can help with the tags people are using on their videos and other statistics
- 03:56 – TubeBuddy’s tag explore can help you find recommended tags
04:10 – To do well, upload videos consistently and share them to other channels to increase engagement
04:27 – It takes time to see results on YouTube
04:44 – Neil sees improvements on his YouTube videos after promoting them everywhere
04:52 – Eric’s Growth Everywhere YouTube channel is growing on its own
05:06 – Eric learned that once you get 10K subscribers, you’ll start to grow fast
05:30 – There’s an inflection point
05:50 – That’s it for today’s episode!

3 Key Points:

The longer your videos are, the greater your chance at a longer engagement time which will inevitably boost your ranking.
Upload videos consistently and in large quantities if possible.
From YouTube, promote your videos on as many channels as you can to establish your following and increase your engagement.

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How to Be Top Of Mind | Ep. #334 Jun 30, 2017

Show notes

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Be Top Of Mind
00:35 – Eric’s friends, John Hall of Influence & Co, just released a book called Top of Mind
00:45 – The content that Neil is creating is putting him at the top of mind
01:00 – In marketing, Neil believes in the rule of 7
- 01:05 – It’s hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective
01:27 – Everyone has a different playbook
01:29 – Neil’s friend, Brian Dean from Backlinko, creates blog posts that he doesn’t write as frequently as Neil
- 01:36 – Brian’s blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views
- 01:54 – Neil has daily videos and Brian has his once a month or once a week
- 02:02 – Brian’s videos have higher quality than Neil’s but Neil has more videos, so he will eventually get more traffic
- 02:12 – It makes Neil top of mind for viewers and an industry leader
02:22 – If you don’t have a big team, but want to be top of mind, do what Brian is doing
02:47 – Moz’s blog spot and content is much better than HubSpot's, but HubSpot gets more traffic from Google because of their volume
03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind
04:15 – To be top of mind, you have to do things consistently, longer, and with quantity
04:51 – “Go try and be top of mind”
04:55 – That’s it for today’s episode!

3 Key Points:

It’s better to create something good enough and in large quantities, rather than just 1 perfect piece of content.
To be top of mind, do things in consistently, over a longer time and in large quantities.
Leverage on different channels so that people see you often and consider you a leading voice on the subject.

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How to Create a Target Prospect List | Ep. #333 Jun 29, 2017

Show notes

In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create a Target Prospect List
00:57 – Find That Email helps you find email addresses
- 01:10 – Eric uses this for their prospect list for SEO purposes
01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted
01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads
02:05 – To get relevant leads, look at your competitor’s customers
- 02:10 – You can go to Upwork and hire someone to check who’s using your competitor’s product and create a list for you
- 02:36 – Once you have the list, marketing should send them the emails
02:45 – Create ad campaigns on LinkedIn targeting specific companies or people
02:52 – Uploading an email list and doing targeted ads on Facebook is also an option
03:00 – Having a targeted list lowers the cost of your ad expenses because with just 1 closed deal, your ROI is high
03:23 – It takes time to get into the mind of the consumers and you have to show them your product consistently before they convert
03:47 – JustReachOut is good for finding the right journalist that you’re looking for
04:36 – Datanyze will show you everyone who’s using your competition’s product
04:50 – You can enrich the leads who opt-in on your email and reach out to them based on the technology they’re using on the website
05:15 – That’s it for today’s episode!

3 Key Points:

The chances of closing a deal is higher with a target prospect list.
Customer conversion takes time—you have to be consistently on the top of people’s minds.
Reach out to your target prospect list on every platform or channel.

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Should You Document or Create Content? | Ep. #332 Jun 28, 2017

Show notes

In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a content and why your personality and lifestyle are key factors for deciding what’s best for you.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Document or Create Content?
00:38 – Instead of thinking about your new content, why not just document what you’re doing
- 00:47 – Logic is, when you document what you’re doing, people can pick up lessons from that
01:00 – Gary V and Casey Neistat are always vlogging and there is still so much information you can gain from them
- 01:12 – Gary V usually just walks around in his office and shows his daily life
01:31 – It will also depend on your personality type
01:49 – Neil describes himself as a creator, so he creates videos with new information
02:15 – Focus on what works for you
02:49 – Eric can do both, but he prefers to create videos and plan ahead of time
03:15 – Having a process is important
03:32 – Eric is currently creating a reality series where they go into people’s offices
03:55 – Eric is experimenting
04:00 – Don’t force yourself into something that you’re not naturally good at
04:08 – That’s it for today’s episode!

3 Key Points:

When you document your daily routine, it’s amazing what people can learn from watching you.
Do what works best for you and what you’re comfortable doing.
You can always experiment with both documenting what you do and creating content to see what fits you and your lifestyle.

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How to Find Influencers on Instagram | Ep. #331 Jun 27, 2017

Show notes

In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer and why they think Instagram is gold.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Find Influencers on Instagram
00:38 – There are companies who provide influencers but they’re expensive
00:45 – There are also some direct influencers, but it’s difficult to negotiate with them
00:56 – Neil suggests trying to get to know one influencer first
- 01:04 – You can then go to different influencers’ parties
- 01:12 – Offer that influencer a “part-time job” then he will also ask his influencer friends
- 01:29 – It saves money and is quite easier than going through a third party
01:50 – The same tactic works for most social media channels
02:06 – The influencers reply faster and work quicker
02:28 – Eric has invested in an influencer marketing/AdWords platform
02:38 – There’s gold on Instagram
03:02 – You can leverage the search function on Instagram
03:14 – Find the top posts and top pages and reach out to those people
03:56 – Dig deeper on Instagram
04:18 – Gary V’s video regarding Instagram
04:43 – Go to targeted influencers in your space
04:50 – That’s it for today’s episode!

3 Key Points:

Find an influencer, offer him or her a “part-time job” and they will reach out to other influencers.
Instagram is a fantastic place to look for influencers—leverage it for your marketing.
Make sure your influencer is huge in your space or it’ll be a waste and will not convert.

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When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330 Jun 26, 2017

Show notes

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating similar articles of content.

Time Stamped Show Notes:

00:27 – Today’s topic: When You Should Be Upgrading, Consolidating or Deleting Your Content
00:43 – Neil doesn’t delete that much content
- 00:45 – Neil did this with Crazy Egg’s content that was over one year old and had less than a hundred visitors
00:59 – Neil didn’t really delete the content, he just unpublished the articles on WordPress
01:09 – The traffic didn’t go up or down
- 01:21 – Over time, content will get more traffic or less traffic
- 01:41 – If the content continues to go up, there’s no modification needed
- 01:44 – When the content goes down, they modify it from the metrics in Google Analytics
02:17 – Neil just updates his content
02:30 – Eric sees a 30% increase in updated content
02:37 – Eric will only delete content that is completely irrelevant or outdated
02:58 – Check out an episode from Pat Flynn’s podcast
03:34 – Eric consolidates content that are almost the same and that are competing in rank
03:48 – Hub and Spoke marketing
04:09 – Neil is getting 30-60% when he updates his content
04:40 – Update the posts that are generating traffic already
04:49 – Neil sorts their content through Google Search Console by the most popular and updates them
04:58 – Wikipedia’s content is always updated
05:17 – That’s it for today’s episode!

3 Key Points:

Updating content that is already getting traffic can further increase your traffic.
Consolidate the content that is very similar—this is the best thing to do so that they don’t compete for rank which using the same keywords.
You don’t have to delete content; they may be of use someday.

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What Are Alexa Skills (and How to Leverage This)? | Ep. #329 Jun 25, 2017

Show notes

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your product or podcast with ease.

Time Stamped Show Notes:

00:27 – Today’s topic: What Are Alexa Skills (and How to Leverage This)?
00:46 – You can teach Alexa new skills and reach different types of customers
01:01 – You can ask Alexa to play specific podcasts for you
01:29 – “It makes your life really convenient”
01:35 – Alexa automates your whole life
02:28 – If you have an Echo, you can listen to Marketing School by adding the skill
02:46 – From Alexa skill, Marketing school has had 136 new customers, 309 new plays and 6 plays per hour
03:24 – Don’t expect amazing results from the Alexa yet, but it should work out well
03:40 – If you’re in the consumer space, you should be leveraging Alexa but it’s not as important for B2B
03:55 – When someone listens to something over and over, it will be on the top of their head
04:22 – Listening to podcasts is powerful
04:57 – Just search for Alexa Skills Kit
05:05 – That’s it for today’s episode!

3 Key Points:

Alexa automates your whole life.
Consumers can easily consume your product or podcasts through Alexa Skill.
Alexa Skills can track the new customers’ behavior right on the platform.

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What Are Gmail Ads (and How to Leverage Them)? | Ep. #328 Jun 24, 2017

Show notes

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C.

Time Stamped Show Notes:

00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)?
00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails
01:04 – There are also some ads above your email inbox and when you click on your Gmail
01:15 – You can target specific keywords and be creative with Gmail ads
01:27 – Neil has been using Gmail ads for awhile
- 01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords
01:42 – Conversions with Google search list is much higher for Neil
01:46 – Gmail is much cheaper though
02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads
02:30 – You can target specific people with Gmail ads, too
02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up
03:02 – Neil finds Gmail ads working well for B2B rather than B2C
03:50 – You can test it first
04:00 – Neil has a blog about Gmail ads and Eric has one on Single Grain
04:10 – That’s it for today’s episode!

3 Key Points:

Targeting specific keywords can be done through Gmail Ads.
Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel.
Test every campaign that you do and track your conversion rate to see if it’s worth it.

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