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Latest Episodes:

3 Creative Ways to Attract Your Ideal Customer | Ep. #357 Jul 23, 2017

Show notes

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event with a curated guest list of your liking.

Time Stamped Show Notes:

00:27 – Today’s topic: 3 Creative Ways to Attract Your Ideal Customer
00:40 – Eric usually throws a dinner with marketing directors
- 00:59 – People like doing business with people
01:36 – Emailing potential customers is another way
- 01:53 – Neil puts remarketing pixels in the email
- 02:04 – Eventually, people will click the links
02:20 – Eric uses Dux-Soup which enables you to scan profiles on LinkedIn
- 02:38 – You can set the search parameters
- 03:05 – Dux-Soup is $15 a month
- 03:15 – Caffeine can keep your screen on
03:40 – Marketing School is giving away a free 1 year subscription of Olark which is a chat tool that you add to your site
- 03:54 – Subscribe, rate and review Marketing School
- 03:58 – Text MARKETINGSCHOOL to 33444 for those in the US
04:05 – That’s it for today’s episode!

3 Key Points:

Hosting a dinner gives you the power you choose who to invite, making the dinner more exclusive.
Customers will most likely click on your site when they see the value.
Leverage online tools that can help you see who the right customers are for you.

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7 Metrics You Ought to Monitor in Google Analytics | Ep. #356 Jul 22, 2017

Show notes

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Metrics You Ought to Monitor in Google Analytics
00:37 – First metric is the bounce rate
- 00:54 – You can check which pages are causing the bounce and do necessary adjustments
00:59 – Second metric is the search traffic
- 01:01 – You can monitor it daily and make weekly comparisons to see the trends
- 01:21 – Neil started adding different languages on their website
01:56 – Third metric is the conversion
- 02:02 – You should be looking at where your conversions are coming from and if you’re hitting your goals
02:22 – Fourth metric is the time on site
- 02:42 – Check your time on site alongside your bounce rate
02:53 – Fifth metric is the site speed
- 03:00 – Site speed is a ranking and experience factor
03:20 – Sixth metric is social referrals
- 03:46 – Neil won’t spend more money on Facebook ads for USA because of its strict algorithm
04:12 – Seventh metric is pages per session
- 04:30 – You can pull lessons from the well performing pages and duplicate them for your other pages
04:39 – That’s it for today’s episode!

3 Key Points:

By paying attention to the metrics, you can track your progress and make the necessary adjustments.
First study the social platform where you want to have paid ads to make sure your money doesn’t go down the drain.
Set goals for your business to see if you’re on the right track.

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How to Retain Your Customers | Ep. #355 Jul 21, 2017

Show notes

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value as client and friend—they will stay true to you, refer you to others, and contribute to the long-term success of your company. Tune-in to find how you can keep your customers for the long haul.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Retain Your Customers
00:40 – People like dealing with people so visit your customers and build a relationship when you can
- 00:48 – It can be difficult at times, but you have to establish that relationship
01:17 – Add as much value as you can to your customers
01:24 – Your job is to make them look like a superstar so they’ll remember you forever
01:31 – Become their friend
01:44 – The onboarding experience affects retention more than anything else
- 01:50 – Look at the metrics for your onboarding
02:17 – For service-based businesses, Conversion Rate Experts will ask you about the experience
- 02:30 – They take the data to improve onboarding experiences and calls
02:48 – Some of Eric’s friends use Intercom for support
02:54 – Have great customer service
- 03:15 – It’s part of the experience
03:35 – Do what’s right for the customer
- 03:50 – Neil had a bad experience with a software company
- 04:08 – The owner didn’t assist Neil well
- 04:24 – Neil is a prime customer and when his order didn’t arrive on time, Amazon sent him a new product overnight and a rebate
05:25 – In the long run, a good experience will pay off
05:43 – People will remember how you made them feel!
06:15 – That’s it for today’s episode!

3 Key Points:

Build a relationship with your customers and consistently work to add value to them.
Your customers as friends, know their worth when it comes to the lasting success of your company.
Great customer service will keep your customers happy and satisfied—they’ll even be willing to refer you to others.

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How to Build DA 70+ Links | Ep. #354 Jul 20, 2017

Show notes

In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of having the BEST content in your respective field before approaching high DA sites you want to link back to you.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Build DA 70+ Links
00:34 – DA stands for domain authority with a scale of 1-100, 100 being the strongest
- 00:43 – The higher the domain authority is, the easier it is for you to boost your content
01:08 – Large publications usually have 60-90+ DA
- 01:24 – Marketing School’s Episode about writing for large publications
01:32 – Go to your competition, take their URL and put into Ahrefs
- 01:40 – You’ll see their backlinks, who’s linking to them and the articles they're pointing to
- 01:47 – Create better articles, hit those sites up, and ask for a link
- 01:53 – Neil finds this to be the most effective way
- 01:57 – Check Brian Dean’s skyscraper technique
- 02:00 – Check out Dean’s article on 10 ways to double your SEO traffic and 101 ways to double your SEO traffic on his website
02:56 – Building DA links is a timed game
03:06 – The best approach is to create great content and talk to the higher domain authority sites, asking them to link to you
03:23– That’s it for today’s episode!

3 Key Points:

Increase your domain authority by writing with large publications.
If your content is better than you competitors, you have a higher chance of high DA sites linking to you.
Building DA is a timed game; be patient and continue to be the best authority on a subject.

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Should You Use Pop-ups? | Ep. #353 Jul 19, 2017

Show notes

In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they still work, and how you can recoup your spending by using this tool.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Use Pop-ups?
00:55 – Whether people like or hate pop-ups, they still use them because they work
01:04 – You should use pop-ups
01:13 – Use pop-ups when your visitor is about to leave your website
01:23 – Eric read a study that assessed whether a visitor left the website after seeing a pop-up
- 01:42 – The metrics stayed the same
- 01:56 – People still convert at the end of the day
02:16 – Hello Bar can be used for pop-ups
02:35 – You can recoup your spending through pop-ups
03:04 – There’s nothing wrong with pop-ups
03:10 – When your pop-up is great and people get value from it, they won’t hate you
03:27 – As Mark Cuban says “when you try to please everyone, you please no one”
03:30 – That’s it for today’s episode!

3 Key Points:

Pop-ups are still used today, because they WORK.
Use pop-ups not when the visitor enters your website, but when they’re about to leave.
Make sure your pop-up adds value to your customers and everyone walks away happy.

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7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352 Jul 18, 2017

Show notes

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics
00:40 – Google analytics show you data
00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments
01:10 – First, look at the regions where you generate most of your business from
- 01:12 – Create advanced segments around those countries
- 01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries
- 01:26 – Neil can track the traffic from those regions
01:43 – Second is the people who have viewed 3 or more pages
02:00 – Third is the search traffic per country
- 02:09 – You can check how different regions are growing and declining
- 02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth
02:40 – Fourth is the visitors who have generated over $100 in revenue
02:57 – Fifth is session duration
- 03:00 – Neil created one that was under 40 seconds
- 03:12 – Another variation is over 40 seconds
- 03:38 – You can then start adjusting your website for a consistent user experience
03:56 – Sixth is the visitors whose search query is more than 4 words
- 04:07 – Avinash Kaushik’s advance segments
04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site
- 04:37 – Neil set up a segment related to transaction amounts
- 05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more
- 05:33 – You can notice the patterns of people’s behavior on your website
05:50 – That’s it for today’s episode!

3 Key Points:

While Google analytics show you data, advance segments will ‘slice and dice’ the specific data you want to evaluate.
Take advantage of advance segments to create a better user experience on your website.
Having a better knowledge on your customer’s behaviors can help you adjust for the problems on your website.

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7 Chrome Extensions Every Marketer Ought to Use | Ep. #351 Jul 17, 2017

Show notes

In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make your work as a marketer easier so that you’re using your time in a way that maximizes productivity!

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Chrome Extensions Every Marketer Ought to Use
00:34 – First extension is Zest—it has tons of marketing articles
00:54 – Keyword Everywhere is an extension that when you search anything, it pops in data on the search volume from Google
- 01:15 – It is useful for marketers because they can do keyword research through the Google browser
01:26 – Ghostery shows you the technology a website has
01:53 – Fourth is Save to Pocket
- 02:08 – Allows you to save anything for future reference
02:20 – Fifth is Buffer for social media sharing
02:37 – Sixth is Email Hunter
- 02:46 – It can figure out the email address of the profile you’re viewing
- 02:58 – Neil used Rapportive but LinkedIn discontinued it
03:14 – Last is TubeBuddy which shows you the tags that you should be using in YouTube, the tags of the video you’re watching, and your tags ranking
03:50 – That’s it for today’s episode!

3 Key Points:

Chrome extensions can help you enormously, especially if you usually work with Google browser.
As a marketer, shifting through different websites or software can be time consuming making the use of extensions necessary.
Leverage the online tools that you can use to streamline your marketing processes.

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How to Get Press Like Richard Branson | Ep. #350 Jul 16, 2017

Show notes

In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virgin company on the map! You’ll also find out why standing out and being bold is just what you need to do to make yourself memorable!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Press Like Richard Branson
00:40 – Neil learned about how Richard Branson created Virgin during his speaking engagement at VTEX as an opening speaker for Richard Branson
- 01:28 – Richard did a crazy PR stunt when Virgin was just starting and didn’t have enough capital
- 01:44 – Richard used hot air balloons with their name on it so people would be exposed to the brand
- 01:56 – When the London Eye couldn’t be lifted from the ground, Richard had a blimp that flew over London Eye with the message “BA Can’t Get It Up”
- 02:28 – Richard went overboard for his company to grow at a rapid pace
02:38 – Richard lives his life how he wants it
03:06 – You have to do something remarkable to be memorable
03:45 – One thing to learn from Richard Branson is to create crazy and drastic stuff, especially when you’re just starting
04:06 – Don’t do something that everyone else is doing
04:12 – That’s it for today’s episode!

3 Key Points:

Richard Branson is known for his crazy, but effective PR stunts.
When you’re just starting, do something memorable and remarkable.
Stand out by being YOU.

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How to Rank #1 in Google | Ep. #349 Jul 15, 2017

Show notes

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Rank #1 in Google
00:40 – The two main factors that affect ranking are your content and links
00:51 – Building backlinks becomes difficult over time
01:09 – Neil was at the SMX Conference and everyone was talking about links
01:20 – Neil found out over the years that Google values content more than they do links
01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for
- 01:35 – You can use the Keyword Density Tool by SEObook
01:40 – Make sure your content is VERY thorough to get more search traffic in the long run
02:00 – Wikipedia is always the top search result for “Abraham Lincoln”
- 02:05 – The content is consistently growing
02:24 – Guest posting can also help your ranking and ROI
02:53 – Eric has a team that tracks their links using Pitchbox
03:23 – You can get a higher domain authority when you base your content on your keywords
03:37 – Ranking takes time
04:15 – That’s it for today’s episode!

3 Key Points:

Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content.
Be THOROUGH when you write your content—this will get you to the Top.
Be patient and just continue to add value; your ranking will increase over time.

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How to Hire a Blog Editor | Ep. #348 Jul 14, 2017

Show notes

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll also find out why Neil prefers paying a flat rate rather than an hourly rate.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Hire a Blog Editor
00:55 – Eric has used ProBlogger to hire writers and editors
01:34 – Neil evaluates a team of editors by how they streamline a task
- 01:39 – Editors have to think of at least 20 variations of a headline
- 01:48 – Make sure the content is free of lapses
- 01:54 – Editors will also reach out to other editors that they’ve linked to through email
- 02:17 – Next is scheduling the posts in different social media sites through Buffer
02:40 – A blog editor makes sure the right content will post at the right time
03:00 – Blog editors need to have a process for how they get things done
- 03:40 – You can ask them if they can give you a sample of their work
03:50 – Neil hires editors who are also bloggers
- 04:07 – Neil usually hires someone to work on an article—he checks to see if they are on-time, organized and are doing a good job
04:30 – You can also have an editor on a per post basis
- 04:40 – Neil pays a flat rate of around $750-1K a month for 3 posts per week
- 04:56 – Neil doesn’t like to pay an hourly rate
05:51 – Hiring in-house allows you to have more control of the editor’s work
06:00 – That’s it for today’s episode!

3 Key Points:

You should try out your editors first before hiring them.
An editor should be a great writer—you can’t tweak content if you can’t write an article yourself.
Pay your editors depending on the content they take care of and what you’ve agreed upon.

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