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Latest Episodes:

Tried and Tested Ways of Building Local Links | Ep. #377 Aug 12, 2017

Show notes

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when it comes to asking for those links.

Time Stamped Show Notes:

00:27 – Today’s topic: Tried and Tested Ways of Building Local Links
00:41 – When it comes to local SEOs, citations are important
- 00:45 – A citation can be counted as a link
00:56 – You can get multiple citations from Whitespark and Moz Local
01:05 – Another way to get a citation is to reach out to the local chamber of commerce
- 01:13 – They also have events where you can network with people
01:41 – Reach out to people and try to add value
01:46 – Local stores take anything that can help their business
02:00 – It’s a lot easier to rank for local keywords
02:14 – Go to Ahrefs and put in your competing URLs within your region
- 02:26 – Reach out to those linking to them and ask for links
02:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
- 03:28 – Go to SingleGrain.com/giveaway for multiple entries
03:35 – That’s it for today’s episode!

3 Key Points:

Reach out to your local market to get citations.
Build a network with your local stores and always try to add value to them.
Check your competitors and get in touch with those who are linking to them.

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Is It Better to Create a Mobile Website or a Mobile App? | Ep. #376 Aug 11, 2017

Show notes

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss what they prefer and why it depends on your niche. They also emphasize that whatever route you take—mobile app or website—make sure you focus on making the BEST user experience possible.

Time Stamped Show Notes:

00:27 – Today’s topic: Is It Better to Create a Mobile Website or a Mobile App?
00:40 – Eric personally prefers creating a mobile website that is a responsive website
00:58 – Eric also has a mobile app that they built with BuildFire
- 01:03 – It includes their podcast
01:16 – Unless you’re providing a unique function that requires an app, having a website is just fine
01:40 – Prioritize making the best user experience when it comes to your product
- 01:52 – Neil created an app before but the usage isn’t very high
02:00 – Mobile optimized websites are simpler and drives more users
02:22 – A website is enough for those content-oriented sites, just make it sure it’s optimized for mobile
02:40 – Eric shares a study regarding app usage
03:30 – Neil has less than 10 apps on his phone
03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate
- 04:40 – Go to SingleGrain.com/giveaway for multiple entries
04:44 – That’s it for today’s episode!

3 Key Points:

The percentage that describes mobile app usage varies per industry.
Consider your audience when creating a mobile website or mobile app—are they more likely to use the app directly or just stick with the browser to check your product?
Eric and Neil both agree that it is better to focus on mobile websites rather than an app if your site is more content-oriented.

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How to Distribute Your Podcast | Ep. #375 Aug 10, 2017

Show notes

In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there for broadcasting podcasts, it’s your responsibility as a podcaster to get your content to the people. Tune in to learn where you can go to broadcast your work, the many different ways to expand your reach, and the importance of asking other bloggers, listeners, and websites that you link to share your podcast!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Distribute Your Podcast
00:34 – “A podcast is all about getting reach at the end of the day”
00:39 – Eric hosts their podcast on Libsyn
- 00:59 – With Libsyn, it will publish automatically on YouTube and on Soundcloud
01:15 – Not all people are on iTunes, so spread your podcast anywhere you can
- 01:17 – Tweet out your podcast and share it on Facebook
01:45 – Neil used to use Product Hunt’s podcasting section, but it’s been deleted
- 02:00 – Neil was driving thousands of views a day
02:06 – Neil also networks with other bloggers to share their podcast
02:20 – Neil and Eric mention tools in their podcast because they use them, not because they’re paid
- 02:28 – After mentioning a tool, they’ll email those websites to tell them about their episode in the hopes that they share the podcast, too
- 03:00 – One of their tool’s websites reached out to Eric and Neil when they learned that their tool was mentioned in the podcast
03:26 – Wavve allows you to make different social media sharing templates and Eric is testing it out now
03:52 – Google Play, Stitcher and iHeartRadio are some of their podcast’s hosts
04:07 – Eric just resubmitted their podcast to Spotify
04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate
- 05:32 – Go to SingleGrain.com/giveaway for multiple entries
05:35 – That’s it for today’s episode!

3 Key Points:

Don’t stick to one platform, broadcast your podcast on every platform you can.
Reach out to other bloggers and your audience to share your podcast.
You’re the one that needs to work your way to the listeners when it comes to expanding your reach.

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Should You Use Manual Bidding on Facebook Ads? | Ep. #374 Aug 09, 2017

Show notes

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to learn what Eric and Neil prefer between the two and how you can know what option is best for you.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Use Manual Bidding on Facebook Ads?
00:35 – People have been running ads on Facebook for a couple of years now
- 00:42 – People just rely on Facebook’s automatic bidding and automatic optimization
00:50 – As per any kind of marketing, you want to be testing all the time
00:53 – Eric has seen marketers who have switched to manual bidding
- 01:11 – You can set the manual bid on how much you’re willing to pay
01:36 – Every time Neil uses automatic bidding on Facebook, it is way higher than manual bidding
01:49 – Neil thinks manual bidding works better
- 02:00 – Neil saw a 20% increase on his automatic bidding price
02:10 – With Google, you can set the bidding to manual at first, then to automatic
02:30 – Figure out what your numbers are and just test the water
03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate
- 03:46 – Go to SingleGrain.com/giveaway for multiple entries
03:53 – That’s it for today’s episode!

3 Key Points:

People tend to rely on Facebook’s automatic bidding because it’s easier and less time consuming.
Know your numbers and test the manual bidding option; it’s cheaper and you stay in control of your options.
For ANY type of marketing you choose, you need to be testing it all the time.

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How Many Links Do You Really Need to Rank Well? | Ep. #373 Aug 08, 2017

Show notes

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They’ll also explain why The Penny Hoarder gets more traffic than Neil does and why Eric builds links for a post that is already driving traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: How Many Links Do You Really Need to Rank Well?
00:39 – Two main factors in SEO are content and links
00:57 – Eric and Neil uses Ahrefs
- 01:01 – Ahrefs has a keyword explorer tool that will show you the difficulty and guidelines for using a certain keyword
01:23 – The Penny Hoarder is a popular blog which was in Inc 500 list
- 01:32 – They make 8-figures/year in revenue
- 01:35 – The blog has more traffic than Neil’s blog
- 01:40 – They get more traffic because of their content
- 01:43 – Neil has more backlinks and domain authority than TPH
- 01:52 – “It just comes down to content”
01:58 – You don’t need too many backlinks
- 02:02 – You need MORE content
02:06 – If you want to build up your links, use infographics or Brian Dean’s Skyscraper Technique
02:25 – Eric didn’t build links for the top 5 keywords for which they’re ranking
02:46 – Focus on the domain authority
03:03 – Eric has one post that ranks for the most marketing keywords
- 03:16 – Eric has built links for that post to boost it
03:41 – Check Eric Enge's: Do Links Still Matter
04:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate
- 04:52 – Go to SingleGrain.com/giveaway for multiple entries
04:58 – That’s it for today’s episode!

3 Key Points:

Content and links are the main factors for SEO—keep track of them.
Having too many backlinks may not always boost your post; rather, focus on creating GREAT content.
Check the posts whose keywords are ranking well and build links to boost that post.

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Do Social Sharing Buttons Still Work? | Ep. #372 Aug 07, 2017

Show notes

In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in driving traffic to your site, how to use them properly if you still wish to use them, and an alternative to the buttons that is proven to work.

Time Stamped Show Notes:

00:27 – Today’s topic: Do Social Sharing Buttons Still Work?
00:39 – S umo is a plugin for social share buttons
00:47 – Eric personally uses Buffer to share
00:58 – Neil tracked the social share button clicks
- 01:03 – It drives traffic once in awhile
01:22 – The only way to get traffic from social share buttons are to integrate them within the post
- 01:30 – Click to tweet
- 01:34 – Having quotes or snippets within your blog post that is easy to share drives more traffic
- 01:45 – Integrating the buttons within the blog post is more effective than scrolling social buttons within the blog
02:05 – The percentage of clicks is NOT high
02:25 – For Eric, social sharing buttons don’t work
02:33 – If you still put them in, just choose the major social media sites
02:50 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate
- 03:41 – Go to SingleGrain.com/giveaway for multiple entries
03:46 – That’s it for today’s episode!

3 Key Points:

Social sharing buttons does work, but it needs to be integrated into the post.
An alternative to social sharing buttons is adding a click to tweet somewhere in your post.
If you still want social sharing buttons, just pick the major social media sites.

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How to Get Started With Podcast Advertising | Ep. #371 Aug 06, 2017

Show notes

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Started With Podcast Advertising
00:36 – Podcast advertising can be lucrative
01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising
- 01:14 – Range is anywhere from $15 to $40
01:34 – For more hands-off solutions, you can use Midroll’s service
02:25 – The earnings are per ad placement
02:36 – John Lee Dumas does a pre-roll then a post-roll
- 02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast
- 02:49 – Tim Ferriss has 2 pre-roll ads and 2 post-roll ads
- 02:53 – John Lee Dumas has 2-3 ads per episode
03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have
03:32 – Podcast advertising is also a branding play
03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service
03:56 – if you’re a podcaster, people will start to reach out to you
- 03:59 – Freshbooks and Hostgator have approached Eric before
04:15 – Marketing School is more focused on growing the podcast rather than having ads
04:24 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that will help you increase your conversion rate
- 05:17 – Go to SingleGrain.com/giveaway for multiple entries
05:21 – That’s it for today’s episode!

3 Key Points:

Podcast advertising can be pretty lucrative if you have a large following.
As you become a more established podcaster, business will reach out to you for ad placements.
Podcast advertising can be a branding play as well.

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How to Determine Your One Key Metric | Ep. #370 Aug 05, 2017

Show notes

In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follow suit to achieve that goal. But what IS that one measure that you look to as a company? Tune in to know what your one key metric is and why knowing what you’re after will set you up for success.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Determine Your One Key Metric
00:36 – Josh Elman coined the term "one key metric"
00:40 – When starting a business and using Twitter, your one key metric will be the number of tweets you want to hit
01:09 – First, determine how people are using your product—the core functionality of your product
- 01:20 – Then figure out if that one key metric is the one to go after, then work from there
01:35 – “Figure out what you’re really after and what’s going to impact that”
01:40 – If you want to increase your revenue, figure out the different sources of revenue
- 02:09 – Then you can have control and manage that one key metric
02:21 – The purpose of Airbnb is to book a place to stay
- 02:26 – The core action is searching and booking your accommodations
02:36 – Another example is Yelp where you find different local businesses and review them
03:18 – Neil’s one key metric for Crazy Egg is the number of tests done a day
03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate
- 04:28 – Go to SingleGrain.com/giveaway for multiple entries
04:33 – That’s it for today’s episode!

3 Key Points:

Knowing your one key metric helps you focus your tasks accordingly.
Establish what you’re really after and what’s going to influence that.
If you want to increase your revenue, then think solely on your sources of revenue.

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What Drives More Traffic: Quality Content VS Quantity | Ep. #369 Aug 04, 2017

Show notes

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric and Neil chose, why they chose it, and how YOU should make the decision between quality and quantity.

Time Stamped Show Notes:

00:27 – Today’s topic: What Drives More Traffic: Quality Content VS Quantity
00:39 – Neil took the quality route
- 00:43 – Neil only publishes high quality content, but he doesn’t have a lot of it
00:59 – HubSpot’s is quite popular because they produce a LOT of content
01:28 – Eric talked to the managing editor of a website that gets 8M visits a month
- 01:35 – They hire bigger teams to produce larger quantities of content
- 01:41 – They often open on guest posts too
02:06 – From Eric’s data, it’s “more publishing, more quantity”
02:10 – Creating content around the news works very well
02:30 – Neil recommends starting out with quality content
02:46 – In 24 hours, TechCrunch can create around 29 posts, but not all are quality posts
03:05 – Go to Ahrefs and SEMrush to see what’s driving your competitors’ traffic
- 03:14 – Then make better versions of their blog posts
03:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
- 03:58 – Go to SingleGrain.com/giveaway for multiple entries
04:04 – That’s it for today’s episode!

3 Key Points:

People can receive more value from high quality content.
If you have the budget to create a large quantities of content; then this will be a great option for you.
If you’re just starting out, focus on quality over quantity.

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Why You Should Pay Attention To Facebook Groups | Ep. #368 Aug 03, 2017

Show notes

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and give value to these online communities.

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Should Pay Attention To Facebook Groups
00:39 – Eric gets a lot of value from Facebook groups
00:43 – Eric follows Badass Marketers and Founders Facebook group run by Josh Fechter
- 00:50 – There’s a ton of marketing information he gains from the group
00:56 – Another group to follow: Young Entrepreneurs Council
01:00 – There’s a high level of engagement in these groups and people share them with others
01:18 – Facebook just launched a summit for Facebook groups
01:54 – You can search for terms in groups that are related to your niche
02:08 – Answer questions in groups—this will lead people to your website and build traffic
02:15 – When you build our own Facebook group, it builds a community with that will strongly support your brand
02:22 – Neil has a private Facebook group and most of its members help promote one another
02:56 – Find the group that has more signal than noise
03:11 – Eric highly recommends Badass Marketers and Founders
03:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
- 04:00 – Go to SingleGrain.com/giveaway for multiple entries
04:10 – That’s it for today’s episode!

3 Key Points:

There’s a lot of VALUE to be had in Facebook groups—build your network and your following to increase your support.
Join groups that are relevant to your niche.
Be helpful with those in your Facebook groups—answer their questions and promote one another depending on the type of group that it is.

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