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Latest Episodes:

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397 Sep 01, 2017

Show notes

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales.

Time Stamped Show Notes:

00:27 – Today’s topic: What Are Seinfeld Emails (And How to Leverage Them)?
00:53 – Eric thinks Seinfeld is just a show about nothing
- 00:59 – The Seinfeld email is like writing an email about nothing
01:07 – Eric shared a bad experience with American Airlines and wrote about the experience
- 01:24 – He got some great responses from the post
01:34 – “The good thing about writing about nothing is relating it to people”
- 01:45 – People are more likely to convert because they can connect with it and don’t feel like they’re being sold to
01:51 – You don’t want to write about nothing when you can’t connect it with your product and services
02:40 – For Neil, when someone writes for him, he still checks the end product to see if it matches his vision
- 03:11 – To be good with Seinfeld emails, you have to do it constantly
03:51 – “People love to hear about stories and Seinfeld emails are just one way to do it”
03:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:41 – Go to SingleGrain.com/giveaway for multiple entries
04:50 – That’s it for today’s episode!

3 Key Points:

Seinfeld emails are basically emails about nothing—oddly enough, they’re effective.
When writing a Seinfeld email, connect with people in your writing while subtly leading them to your products and services too.
You have to write consistently to be good at Seinfeld’s email writing.

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Should You Invest In Marketing Swag? | Ep. #396 Aug 31, 2017

Show notes

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Invest In Marketing Swag?
00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it
00:50 – Personally, Eric won’t invest into swag
- 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference
- 01:18 – “You want to have stuff that people actually use”
01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding
01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it
02:29 – If you want to try something, go to Startup Drugz instead
03:04 – Neil doesn’t create swag and would not even if he was a big company
03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:25 – Go to SingleGrain.com/giveaway for multiple entries
04:38 – That’s it for today’s episode!

3 Key Points:

Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword.
If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while.
Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it.

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Should You Involve an SEO When Building a New Website? | Ep. #395 Aug 30, 2017

Show notes

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build.

Time Stamped Show Notes:

Today's topic: Should You Involve an SEO When Building a New Website?
00:34 – If you’re a first time website builder, probably not
00:47 – If you have a website that’s producing an income, then you should involve SEO
01:02 – WordPress templates are already SEO friendly
01:17 – Big companies have to set the right foundation at first with the right SEO
01:45 – A standard SEO plug-in is good enough if you’re not a big company
02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one
02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool
- 03:21 – Go to SingleGrain.com/giveaway for multiple entries
03:25 – That’s it for today’s episode!

3 Key Points:

If you’re a new entrepreneur, you don’t have to prioritize SEO for your website.
Big companies should invest in SEO early because their websites are one of the foundations of their businesses.
There are tons of SEO plugins available that are user-friendly.

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How to Get More Business Value Out of LinkedIn | Ep. #394 Aug 29, 2017

Show notes

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn
00:34 – Eric is really spending time on LinkedIn at the moment
00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great
01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience
02:00 – With LinkedIn, you have to participate
02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link
- 02:20 – It drives tons of traffic
02:28 – Neil participates in groups and messages potential business partners using his personal account
02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook
02:50 – LinkedIn now can target companies in groups
03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing
03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles
04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 05:20 – Go to SingleGrain.com/giveaway for multiple entries
05:24 – That’s it for today’s episode!

3 Key Points:

Post daily updates to have a consistent engagement.
LinkedIn is adding more features that let you interact with a targeted audience.
Advertising on LinkedIn is also improving and its video ads will be the next big thing.

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How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393 Aug 28, 2017

Show notes

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless of your absence, and simultaneously build a healthy relationship with everyone.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Ensure that Your Team Stays Productive When You're Out of Office
00:40 – Even though Eric was gone for a month, his team was able to work very efficiently without Eric there in person, or even on Slack
- 01:06 – Make sure your people have clear tasks and goals that are defined with a deadline
01:10 – Eric uses Dapulse as his project management tool
01:37 – For communication, they use Slack and there’s a constant meeting
01:45 – “Make sure you have the right processes to keep things going”
01:50 – Richard Branson has 2 assistants that he trusts some of the tasks with
02:29 – Neil gives his team tasks, goals, and objectives
- 02:34 – Neil meets his team once a week to see how they’re doing
- 02:42 – Neil only checks to see if his goals have been hit and if not, what are the problems with the team
- 02:54 – “As long as everything is doing good, I don’t care what they’re doing”
02:59 – Eric also uses 15Five where you can put your objectives and KPIs and if they’re on track
- 03:38 – You will also know what people are feeling
04:19 – Neil uses a “straight to the point” rule to make sure communication is always flowing clearly with his team
04:55 – In the long run, figure out how you want to handle your team and what works well for everyone
05:02 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 05:50 – Go to SingleGrain.com/giveaway for multiple entries
06:01 – That’s it for today’s episode!

3 Key Points:

Have employees keep a list of their objectives and goals—give them a deadline for each, and then intermittently track performance while you’re way.
Keep your people happy because happy employees are the most productive.
As your employees earn your trust, don’t be afraid to give them bigger tasks with bigger responsibilities.

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Tools That Make Paid Advertising Easier | Ep. #392 Aug 27, 2017

Show notes

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel.

Time Stamped Show Notes:

00:27 – Today’s topic: Tools That Make Paid Advertising Easier
00:39 – Neil suggests using Google and Facebook’s own tools
- 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want
01:30 – You can set different audiences with Facebook Insights
01:37 – Google has their Display Planner and Keyword Planner as well
01:48 – Neil likes AdHawk which lets him see what’s happening through his phone
01:59 – Adbeat looks at the trend in advertising spend
02:35 – AdStage gives you insights on all your paid advertising channels
02:46 – There are some Slack tools for paid advertising
03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 03:57 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode!

3 Key Points:

Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them.
Leverage free tools to track all your paid advertising channels.
Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore!

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Should You Be Worried About Your Domain Authority? | Ep. #391 Aug 26, 2017

Show notes

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Be Worried About Your Domain Authority?
00:37 – Domain authority is done on a scale of 1-100 in Moz metric
00:47 – Google page rank is scored from 1-10
01:01 – Moz is more commonly used now as a metric than Google page rank
01:45 – In general, Moz domain authority shows the quality of the website
01:50 – Neil likes domain authority because the authority number is typically climbing
02:09 – Domain authority is a good way to see if sites are linking to you
- 02:14 – Are they authoritative and getting quantity?
02:19 – As domain authority goes up, so does search traffic
02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc.
02:53 – Eric checks domain authority once a month and doesn’t worry about it too much
03:10 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 03:56 – Go to SingleGrain.com/giveaway for multiple entries
04:05 – That’s it for today’s episode!

3 Key Points:

Domain authority helps you track how good your site is doing.
As your domain authority goes up, so does your search traffic.
Ultimately, don’t worry about your domain authority too much.

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How to Avoid Writer’s Block | Ep. #390 Aug 25, 2017

Show notes

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools they use to stay productive and focused.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Avoid Writer’s Block
00:35 – Writer’s block is when you don’t know what to write
00:38 – Neil shares 3 things to do to prevent writer’s block
- 00:42 – Go to BuzzSumo, put in your competitor’s URL and it will show you what’s popular within your space
- 00:58 – Go to Ahrefs and it will show you what drives traffic to your competitors
- 01:09 – Put in words and phrases on Twitter and you’ll see what people are tweeting out
- 01:21 – Ask around or create a survey when you need an idea
01:36 – Eric has a Pomodoro app on his phone
- 01:42 – Pomodoro technique lets you focus on something for 25 minutes then a 5-minute break
- 01:48 – Eric uses this app every morning when he’s writing and it’s effective for him
- 02:05 – You always start slow but you find the flow after a few minutes
02:23 – Writer’s block is usually due to distractions
02:49 – Sometimes, writer’s block happens to Eric and Neil while podcasting
03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 03:52 – Go to SingleGrain.com/giveaway for multiple entries
04:05 – That’s it for today’s episode!

3 Key Points:

See what the people in your space are talking about, and then write on those ideas.
Try to stay focused and never let distractions get in the way.
Writer’s block happens to everyone—the people who accomplish their goals in life are those who find away around their writer’s block.

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Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389 Aug 24, 2017

Show notes

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.

Time Stamped Show Notes:

00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers
00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt
- 00:46 – They won’t always work
01:14 – “When you’re just starting off, don’t spend a lot”
- 01:20 – Bing and Google can give you free credits, take advantage of them and use them
01:37 – Eric loves and endorses Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental
- 01:56 – It explained everything very distinctly
01:59 – DigitalMarketer has their courses too
02:12 – There are certifications from Google AdWords and Facebook Blueprint
- 02:18 – Facebook Blueprint is quite difficult but definitely worth it
02:28 – It is better to invest in paid courses and platforms like Skillshare
02:47 – John Loomer has some great stuff too on paid advertising
02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign
- 03:46 – Make sure you have the baseline set on your website
- 04:02 – Retarget people who have visited your sites
- 04:50 – Make sure you have a funnel that upsells and downsells
05:19 – Look out for other channels like Quora ads
- 05:27 – Eric is testing Quora ads and the results are good so far
- 05:35 – Snapchat might worth a shot
05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day
05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg
- 06:33 – Go to SingleGrain.com/giveaway for multiple entries
06:43 – That’s it for today’s episode!

3 Key Points:

Test the waters first, don’t spend too much on paid advertising when you’re just starting.
Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic.
Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain.

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Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388 Aug 23, 2017

Show notes

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil explain just why Gary Vaynerchuk is winning the social media game.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Invest Your Time in Snapchat Or Instagram Stories?
00:35 – For Eric, you should invest more in Instagram stories than in Snapchat
- 00:44 – Less and less stories are popping out on Snapchat while Instagram is consistently growing
01:22 – Neil agrees with Eric that you’re wasting time and energy on Snapchat, because it is dying
01:36 – Instagram is a great place to engage with your audience and get more sales
01:38 – VaynerMedia by Gary Vaynerchuk is doing well on social media
- 01:50 – VaynerMedia has over $100M in annual revenue
- 02:00 – Gary is into pushing businesses to using social media
- 02:18 – Gary V’s Instagram stories are funny and engaging
02:33 – Growth Everywhere posts Marketing School’s episodes as stories on Instagram
02:53 – You can repurpose your Instagram stories to use it on Snapchat, too
03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool which lets you do changes on your sites easier
- 03:45 – Go to SingleGrain.com/giveaway for multiple entries
03:57 – That’s it for today’s episode!

3 Key Points:

Snapchat is dying—focus your time and energy on Instagram stories.
More and more people are engaging with Instagram stories today, so now is the time to take advantage of it.
Gary Vaynerchuk creates his stories to be unique, engaging and funny—do the same in order to stand out.

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