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Latest Episodes:

How to Increase Your Email Deliverability | Ep. #407 Sep 11, 2017

Show notes

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Increase Your Email Deliverability
00:41 – To improve your deliverability rate, switch providers
00:46 – Infusionsoft has poor deliverability while Drip is great at delivering
00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates
01:07 – AWeber and ConvertKit work great too
01:29 – It is easier to use a shared IP to increase email deliverability
01:40 – Stop sending someone emails if they don’t open any of your emails
01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 02:38 – Go to SingleGrain.com/giveaway for multiple entries
02:50 – That’s it for today’s episode!

3 Key Points:

If your provider has a low email deliverability, switch providers.
Don’t use a permanent IP—instead, use a shared IP.
Stop sending someone emails if they’ve never opened any one of your emails.

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Do Webinars Still Work? | Ep. #406 Sep 10, 2017

Show notes

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar.

Time Stamped Show Notes:

00:27 – Today’s topic: Do Webinars Still Work?
00:36 – Some marketers are saying that webinars are dying
00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to
01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered
01:24 – If you have a ton of organic traffic, you should consider webinars
01:49 – With Kissmetrics, their webinars work well because of the content
02:04 – Webinars work if you educate and give advice that your audience can actually use
02:29 – Some are just trying to sell people over
02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars
02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit
03:12 – Neil changes his webinars once every 6 months
03:30 – With webinars, you have to look at all of your conversion rates
03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out
04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool
- 05:50 – Go to SingleGrain.com/giveaway for multiple entries
06:01 – That’s it for today’s episode!

3 Key Points:

Webinars still work if your content is educational and the advice is valuable to your audience.
If you have consistent, organic traffic, then it is worth utilizing webinars.
You have to check your webinars’ conversion rates to see if it’s worth it for you.

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Should You Sponsor Conferences or Not? | Ep. #405 Sep 09, 2017

Show notes

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Sponsor Conferences or Not?
00:38 – There’s an ROI from sponsoring events
00:43 – You have to find the right events
00:48 – Sponsoring an event is great for branding
- 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you
01:22 – If you sponsor a conference, make sure you have a speaking slot
01:35 – What matters to Eric during conferences is the people that he meets
02:00 – Eric just got an invitation to a conference
02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference
02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:39 – Go to SingleGrain.com/giveaway for multiple entries
03:41 – That’s it for today’s episode!

3 Key Points:

In sponsoring a conference, find the right event for your brand.
When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees.
If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference.

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Should You Throw Live Events? | Ep. #404 Sep 08, 2017

Show notes

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Throw Live Events?
00:39 – Live events can serve a broad audience and can be a lot cheaper
00:51 – Eric throws live events in LA
01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs
- 01:13 – The purpose is just to get people together
01:32 – Eric has generated revenue from his live events which are free for the attendees
01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it
02:03 – Eric has done two live events every month for the past seven months
02:16 – Eric has learned a lot from his live events
02:26 – The invited guests are targeted
03:10 – Jayson Gaignard of Mastermind Talks will give you a template for how to throw live events and a mastermind dinner
03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level”
- 03:47 – You can use revenue as part of the criteria for who are invited; that’s what EO (Entrepreneurs' Organization) and YEC (Young Entrepreneur Council) do
04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs
04:19 – The main reason Eric has live events is NOT to generate customers
04:45 – The highest ROI Eric made was from these dinners
05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it
05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour
05:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 06:35 – Go to SingleGrain.com/giveaway for multiple entries
06:45 – That’s it for today’s episode!

3 Key Points:

Target your guests for your live events—make sure people are on the same level so everyone can benefit from one another.
You can offer free live events, but consider charging so people will take the event more seriously.
Don’t focus on the money that you can generate from your events, focus on the value that you can get from it.

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How To Build A Personal Brand | Ep. #403 Sep 07, 2017

Show notes

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.

Time Stamped Show Notes:

00:27 – Today’s topic: How To Build A Personal Brand
00:41 – Building a personal brand opens up a lot of opportunities
01:00 – Neil had met various billionaires while building his personal brand
01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily
01:44 – There’s a difference between a corporate brand and personal brand
- 01:54 – Corporate brands can be sold
- 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him
- 02:23 – If Michael Jordan passes away, his personal brand will be gone too
- 02:31 – Corporate brands will just continue to increase their market price
02:47 – Eric started his personal brand by way of his podcast which had single digit downloads
02:59 – When you put your content online, you constantly get better and can see what is getting the attention
03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media
- 03:36 – He has 8 people in his personal marketing team
- 03:48 – He’s always trying new things
03:56 – Start slow, be consistent and gradually expand
04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:45 – Go to SingleGrain.com/giveaway for multiple entries
05:00 – That’s it for today’s episode!

3 Key Points:

Consistency in marketing yourself is what builds a personal brand.
While you can’t really sell your personal brand, it opens a lot of opportunities for you.
Update your online channels everyday and continuously grow your online presence.

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How to Build A Strong Corporate Brand Using Social Media | Ep. #402 Sep 06, 2017

Show notes

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked for some key companies today!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Build A Strong Corporate Brand Using Social Media
00:42 – Some of the brands that have built a strong brand using social media are Fit Tea, Dolce Swimwear and other swimwear companies
01:05 – Eric has interviewed SkinnyMe Tea founder, Gretta van Riel, who has 16M Instagram followers
- 01:28 – Gretta started by reaching out to micro-influencers on Instagram to build her brand
- 01:40 – She eventually grew her following to millions
- 01:50 – Gretta has also coined the term “teatox” which is detoxing using tea which also has a movement behind it
02:00 – You can create a movement to make people stick with your brand and connect with different micro-influencers
02:20 – Sunny Co Clothing has created a funnel through social media
- 02:30 – You’ll get a free swimsuit if the post is re-posted and tagged appropriately
- 02:53 – It can be a profitable campaign
- 03:00 – There’s a huge spike for the keyword “Sunny Co Clothing” in Google because of their campaign
03:10 – It took Gretta months to grow her brand
03:43 – Consistency is crucial in social media branding
04:01 – Marketing School is giving away a free 1 year subscription to Crazy Egg is a visual analytics tool
- 04:56 – Go to SingleGrain.com/giveaway for multiple entries
05:05 – That’s it for today’s episode!

3 Key Points:

Social media platforms are great for growing your brand for the mere volume of traffic you’ll encounter.
Make your brand appealing to people so they’ll spread the word and grow your following.
Tap into micro-influencers within your niche and strike a deal that will benefit both parties.

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How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401 Sep 05, 2017

Show notes

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the RIGHT people.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Social Media Traffic When You Have No Followers (And No Money)
00:38 – The easiest way to get traffic is to look at your content
- 00:44 – Google similar keywords that relate to your content and find other posts
- 00:51 – Get the most popular keywords and type them in the Twitter search box
- 00:55 – Email people who have tweets related to your keyword and check if they want to see your post
- 01:28 – Add a note: “If you like it, feel free to share it”
- 01:33 – You’ll get more social shares by doing this
01:45 – Growth Everywhere’s Instagram account now has 6400 followers
- 01:53 – Eric redoes the hashtags to engage with people more
02:26 – You can build pods with Instagram Direct Messaging where people share their posts with one another
- 02:54 – Join multiple pods, but make sure you’re adding value too
03:09 – Reach out to the right kind of people
03:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:26 – Go to SingleGrain.com/giveaway for multiple entries
04:35 – That’s it for today’s episode!

3 Key Points:

Search your most popular keywords to find posts that are similar to yours—then, reach out to the audiences you find.
Leverage Instagram, especially their direct message feature to find potential followers.
Make sure you’re adding value to those you reach out to.

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Should You Host Your Own Conference? | Ep. #400 Sep 04, 2017

Show notes

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end.

Time Stamped Show Notes:

00:28 – Today’s topic: Should You Host Your Own Conference?
00:36 – If you’re just starting out, the best option is to stay away from conferences
- 00:40 – The conference business is difficult and you’ll probably lose money
00:48 – Eric personally thinks that conferences aren’t that valuable
00:51 – Eric shares his experience with Treehouse
- 00:55 – Ryan Carson, CEO, is known for hosting conferences
- 01:08 – Conferences are a good way to build network
- 01:19 –Sean Ellis is known for hosting growth hacking conferences too
01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money
- 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers
01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR
02:25 – Alternatively to conferences, you can throw in a dinner or small events
03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead
- 03:22 – With a virtual event, the email list that you build can be repurposed
03:45 – When you’re starting out, you don’t necessarily have to pay people
04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:57 – Go to SingleGrain.com/giveaway for multiple entries
05:07 – That’s it for today’s episode!

3 Key Points:

If you’re just starting, instead of conferences, try to host dinners or small events.
Conferences are beneficial if your business is stable and already earning at least $5M in ARR.
Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.

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How to Rank a 10-Page Website | Ep. #399 Sep 03, 2017

Show notes

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Rank a 10-Page Website
00:40 – Neil picked 10 pages because a lot of people have small websites
00:45 – A 500-page website is easier to rank
- 00:56 – The more text you have on the page, the more likely you are to rank
01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia
- 01:10 – A small website should focus on link building and outreach
01:14 – Make sure your content is detailed and thorough
01:18 – Brian Dean of Backlinko started with only a handful of pages website
- 01:33 – The quality of his content is high
02:00 – Review Skyscraper Technique
02:10 – Groove HQ and Help Scout both started at the bottom
02:19 – Look at linkable assets
02:48 – “Look for a spin that can work out there”
- 02:59 – Slowly expand when your website starts getting traffic
03:14 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:01 – Go to SingleGrain.com/giveaway for multiple entries
04:14 – That’s it for today’s episode!

3 Key Points:

People who have small websites can still rank their websites, but their websites will never have the traffic of the big players.
Create detailed, high-quality content that will solidify your website.
As your website gains traffic, add more pages—grow it in a controlled, consistent way that you can manage.

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How to Scale Your Content Outreach | Ep. #398 Sep 02, 2017

Show notes

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Scale Your Content Outreach
00:35 – Content outreach is about reaching out to people to promote your content
00:48 – You don’t just write a content, you have to market it as well
01:05 – Content outreach starts with the foundation
- 01:19 – More than anything else, your content has to be GOOD
01:43 – The Skyscraper Technique by Brian Dean is a great strategy
01:48 – Create a list of website and social media users that you’re going to do outreach too
- 02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance
- 02:10 – Some will stop responding and some will flat out ignore you from day 1
02:35 – Eric uses Hunter and FindThatEmail in finding email
02:49 – JustReachOut is great in finding editors and publishers
03:02 – An outreach tool like Mixmax works well too
03:31 – You want to have your emails 10-15% customized
03:41 – Doing outreach is a time consuming game, but if you’re consistent it will pay off
04:03 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:49 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!

3 Key Points:

Your content is useless if it never makes it in front of your target audience.
Have a list of people who will consistently promote your content and then rotate your content between them.
In writing emails to people, make sure things aren’t fully templated.

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