Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Should You Hire an Agency for Link Building? | Ep. #427 Oct 01, 2017

Show notes

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Hire an Agency for Link Building?
00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building
00:48 – Most people don’t have proper connections and use templates that don’t work
01:01 – “Links are a very dangerous thing”
01:12 – Link building is the same as doing outreach when it comes to sales
01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency
02:20 – If you’re looking for good links, find the right agency
- 02:24 – Ask for samples first to see if the links are good
02:32 – If you want to do it in-house, hire someone who knows the processes well
02:40 – If you decide to go with an agency, make sure that you’re not charged per link
- 02:53 – Make sure you’re paying a reasonable price
03:11 – Track reports regarding your link building
03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool
- 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial
03:58 – That’s it for today’s episode!

3 Key Points:

Link building isn’t easy and will hurt your ranking if it’s not done right.
Before committing to an agency, ask for samples of links to check if they are providing great links.
If you’re going to do link building in-house, choose someone who knows the processes by heart.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Spy on Your Competition | Ep. #426 Sep 30, 2017

Show notes

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Spy on Your Competition
00:38 – Ahrefs is a great tool to use
01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click
- 01:40 – It will give you an idea of whether you should also be bidding on those keywords
02:14 – Adbeat goes deeper on ads and spend trends over time
02:41 – BuiltWith will show you everything that your competitors are using
03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website
03:45 – SpyFu and iSpionage are great tools
- 03:50 – iSpionage shows the keyword efficiency index
04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:56 – Go to SingleGrain.com/giveaway for multiple entries
04:59 – That’s it for today’s episode!

3 Key Points:

Leverage the tools that will help you become BETTER than your competitors.
Track to see if your strategies are working or if you’re just wasting your money.
Spying on your competitors is healthy for a business.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Much Should You Spend on Content Promotion? | Ep. #425 Sep 29, 2017

Show notes

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!

Time Stamped Show Notes:

00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement
- 01:11 – He’s pushing $50 for every published piece of content
01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion
- 01:52 – At least half of the time should always be spent on content promotion
- 01:57 – You can spend time or spend money on promotion
- 02:00 – You can boost traffic from different social media sites
02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content
- 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too
03:17 – If you’re just starting out, it is easier to reach out to people
03:33 – Make sure that your content is good
03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
04:19 – Check your analytics and insights to create a more targeted audience
04:38 – Content marketing works if you’re promoting it
05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 05:27 – Go to SingleGrain.com/giveaway for multiple entries
05:31 – That’s it for today’s episode!

3 Key Points:

For every piece of content you publish, you should spend half your time PROMOTING it.
Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
Even with just a dollar, you can push your content on Facebook.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Part of Your Funnel Should You Focus On? | Ep. #424 Sep 28, 2017

Show notes

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly.

Time Stamped Show Notes:

00:27 – Today’s topic: What Part of Your Funnel Should You Focus On?
00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience
00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services
01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing
01:24 – If you don’t have a lot of visitors, focus on the top of the funnel
01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel
- 01:43 – You can check it out using Mixpanel and/or Kissmetrics
- 01:50 – Focus on optimizing that part by doing A/B testing or surveys
02:12 – Eric shares an experiment of how they bring people through an entire funnel
- 02:16 – Eric did a case study for SaaS companies
02:45 – When you bring people through the funnel, the journey needs to be consistent
- 03:05 – The journey is a story as well
03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels
04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:15 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!

3 Key Points:

Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.
Employ tests or experiments to make sure you’re on the right track.
Create a consistent journey for your funnel.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7-Point Website Redesign Checklist | Ep. #423 Sep 27, 2017

Show notes

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: 7-Point Website Redesign Checklist
00:34 – First is to make sure that your website is designed with a strong SEO foundation
- 01:01 – For WordPress, build up your SEO first
01:12 – Second is to keep track of your existing URLs in a checklist
01:25 – Third is to NOT forget about your site speed
- 01:30 – Check GTmetrix to find out your site speed
01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users
- 01:50 – Use Google AMP framework
01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels
02:20 – Sixth is to figure out the copy for your content before redesigning it
02:35 – Last is to check your website’s resolution in different browsers using Browseo
03:02 – Think about your website responsive design, too
03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool
- 03:25 – Go to SingleGrain.com/giveaway for multiple entries
03:35 – That’s it for today’s episode!

3 Key Points:

SEO is very important for websites so make sure that your SEO foundation is strong.
Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible.
Design and website response are crucial for the user experience.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Market Your Business at a Conference Without Sponsoring It | Ep. #422 Sep 26, 2017

Show notes

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It
00:41 – It’s better to speak at conferences than be a sponsor at one
- 00:50 – Talk with people in the conference lounge
01:16 – Networking is also a good strategy to market your brand without spending
- 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them
02:55 – Prior to the conference event day, figure out your target market
03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service
03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:00 – Go to SingleGrain.com/giveaway for multiple entries
04:10 – That’s it for today’s episode!

3 Key Points:

Rather than sponsoring a conference, it’s better to speak at one if you can.
Network with people by understanding their struggles and stating how you can offer a solution to their problem.
Make sure you know your target market first before coming to a conference.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Stay Consistent With Your Content Marketing | Ep. #421 Sep 25, 2017

Show notes

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing
00:34 – Have a routine in place that you will follow
- 00:47 – Eric has his routine on his calendar
01:08 – Create a content calendar
- 01:24 – This works the best for Neil
01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool
- 01:42 – Whatever you use, make sure to stick with it
01:57 – Content repurposing helps with consistency
02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 02:55 – Go to SingleGrain.com/giveaway for multiple entries
03:00 – That’s it for today’s episode!

3 Key Points:

Create and follow a routine for your content marketing.
A content calendar will help you stay focused on the tasks at hand.
A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Makes a Brand Stand Out? | Ep. #420 Sep 24, 2017

Show notes

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!

Time Stamped Show Notes:

00:27 – Today’s topic: What Makes a Brand Stand Out?
00:40 – The popular brands are everywhere
- 00:52 – Their logos are subtle and reflects their vision and mission
00:58 – There’s always a story behind every brand
- 01:26 – “A brand tells a really good story”
01:33 – Emotion is another factor for a brand
02:12 – Brand’s way of interacting with their customers
- 02:25 – Some by events and some by social media
- 02:33 – Interaction is often taken for granted, but it is important
- 02:48 – Amazon is known for their great customer service
03:55 – There are brands that will also send out surveys for their services
04:19 – When a brand cares, it makes an immense difference
04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:42 – Go to SingleGrain.com/giveaway for multiple entries
04:50 – That’s it for today’s episode!

3 Key Points:

Take care of your customers—this is Branding 101.
The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story.
A brand stands out when it can connect with its customers.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Lessons Learned From Writing A Bestselling Book | Ep. #419 Sep 23, 2017

Show notes

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.

Time Stamped Show Notes:

00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
- 01:03 – “I think I did it wrong”
01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
02:30 – The hardest part of writing a book is dealing with publishers
02:40 – Writing a book is a lengthy process
03:04 – Neil had a launch team
03:14 – The difference between corporate sales and a launch team
- 03:25 – ResultSource will distribute the book in major book stores
03:37 – Eric is now switching from writing to marketing
04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:33 – Go to SingleGrain.com/giveaway for multiple entries
04:44 – That’s it for today’s episode!

3 Key Points:

When writing a book, make sure that it reaches your target audience.
If you can write your book by yourself, do it.
Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why You Shouldn't Copy Someone Else's Marketing | Ep. #418 Sep 22, 2017

Show notes

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy.

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing
00:58 – When given a template, figure out how you can change it and make it your own
01:06 – Some marketing tactics that work for others does not mean it will work for you
01:27 – Eric has tried different techniques and not all of them have worked
01:45 – Learn from others, but don’t copy them
02:22 – Figure out what will work for you and your audience
02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert
02:50 – There’s NO best tactic for everyone, it will depend on your business and audience
03:34 – Learn everything that you can, but eventually you’ll have to create your own style
03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:58 – Go to SingleGrain.com/giveaway for multiple entries
04:05 – That’s it for today’s episode!

3 Key Points:

While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover.
Learn different marketing tactics, then tailor a strategy for your audience.
There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other.

Leave some feedback: